What's good about the advertisement "Nongfu Spring is a little sweet"?

Briefly explain my point of view from three aspects.

1, the slogan itself:

Although the words "Nongfu Spring, a little sweet" are few, the amount of information is still very large. The first is to show your own brand. Many advertisements are written in a lot, gorgeous and wonderful, but they often make us forget the product brand itself. These seven words first highlight the main body of "Nongfu Spring", and not only the brand, but also the brand name of Nongfu Spring is very good, including brand and product information, thus realizing the integration of brand products. People will know at a glance what brand you are and what your brand is. The next bit of sweetness is the modification of products and brands, which is the most important part. The previous one has been said very well. Another point is that it is not floating or boasting, which is in line with the positioning of the mountain spring. A little sweet, natural, delicious and healthy. The writing is fresh, vulgar and simple. .......

2. The communication effect of advertising language:

Gladwell's "tipping point" has an interactive theory in advertising communication, that is, product promotion interacts with people to form an independent communication or trend. "Nongfu Spring is a little sweet" is catchy, and when we use it or when others buy it, we will make fun of it casually, and not just drink Nongfu Spring. In other cases, for example, everyone eats and drinks together, and whoever tastes first may make jokes. How can you catch a cold at a critical moment ... once this sentence enters our life, the communication effect is far more effective than large-scale high-value publicity. The farmer's orchard in Nongfu Spring is better in this respect-shake it before drinking. .........

3. A series of overall marketing positioning:

If you still remember, Nongfu Spring not only has such a publicity focus, but also a large part of advertisements are aimed at his water source-the water source from the deep underground of Qiandao Lake. . . . . . There are many beautiful scenery, or printed directly on the products, all of which are sweet bedding for Nongfu Spring, and this sentence is a sublimation, which makes it a well-founded propaganda language instead of rootless water, forming a very reliable and deep-rooted positive effect on the whole. ? It can be said that simplicity is beauty, but the simple surface has very deep preparation and overall marketing, so that it can be accumulated.

Features:

1, which clearly expounds the characteristics or advantages of the product.

2, intuitive and easy to understand, easy for consumers to understand

3, simple and catchy, easy to remember and spread, why is Nongfu Spring a bit sweet? The composition of this advertising word is: brand+product+feature. Through these seven words, people can easily understand and remember the characteristics of Nongfu Spring. The seven words are catchy and conducive to communication.

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