What does VI mean?

The full name of VI is Visual Identity, which is the visual design of enterprise VI and is translated into a visual identification system. It is to convert the non-visual content of CI into a static visual identity. The design and implementation of a scientific visual identity system is a quick and convenient way to spread business concepts, establish corporate reputation, and shape corporate image.

Through VI design, the company can obtain the identity and sense of belonging of employees, enhance the cohesion of the enterprise, establish the overall image of the enterprise, integrate resources, and control corporate information through the following methods. Visual code. Increase audience awareness and gain recognition. VI is part of the enterprise CIS, which has three aspects. It is divided into three aspects: BI, MI, VI, behavioral recognition, corporate identity recognition and visual recognition.

Extended information:

VI has a long history. Symbolic animals play an important role as media in the ideology of a nation or country. Totems of ancient humans appeared, and ancient cave paintings and rock paintings can be regarded as the oldest graphic design. The primitive tribes' unique beliefs, lifestyles, totem symbols, clothing and language habits formed distinct image definitions among tribes. This is an unconscious image recognition formed among early tribes.

The visual symbol of slave society is that city-state families form internal and external class divisions and image distinctions between city-states through their family emblems, clothing and behavioral habits. The visual identity of the Middle Ages was that some European countries had a large number of religious symbols "emblems" and "logos"; as well as "coats" representing the identity and status of nobility. Throughout history, social behaviors have clear signs, uniform clothing, distinctive architecture, highly recognized concepts and image traces.

The modern VI was developed after World War II due to the vigorous development of the pacifist movement and the capitalist economy that survived one economic crisis after another. Japan and the United States soon discovered the great power of design and management. Japan and the United States have fully implemented visual recognition systems, bringing VI to a mature stage. The visual recognition system has a history of more than fifty years since its birth.

Reference: Baidu Encyclopedia-VI