The streets are deserted and shops are closing down everywhere. Can you blame e-commerce?

The business of shops is not good, and it is not possible to set up street stalls to sell fruits. Even begging and liar businesses are no longer possible. The reason is four words: knowledge and people's hearts. Let me start by saying that in the early years, shops of all sizes were all about haggling, and I felt like I was being ripped off or wasted money. Small businessmen and hawkers are even more outrageous. If they are in short supply, they will be slaughtered if they can. Professional beggars used to be everywhere, but now even if you encounter real beggars, no one will feel sorry for you, because scammers have muddied the industry. In other words, all industry downturns are caused by our own dishonesty, including now. For online sales, it is estimated that the dead end will be faster, sooner or later. Not to mention the fact that 8 out of 10 times you are not satisfied with it. Today’s online fast food is also dirty and messy. There is a restaurant next door to me that doesn’t even wash the dishes, just stir-fry them. This is a way to make quick money and make money that is unconscionable. long.

Blame the e-commerce and the landlord. E-commerce diverts traffic from physical stores, and landlords increase the costs of physical stores.

I have owned a physical store for 2 years and just transferred it. Fortunately I didn't lose money. In addition to charging high rents, current landlords also charge utility bills. Obviously the water bill costs 2 yuan, but she has to charge 5 yuan. The electricity bill is only 6-7 cents per kilowatt hour, and she charges 1.5 cents per kilowatt hour. She has raised the utility bill by nearly 1,000 yuan a month, and I really can’t complain. The current landlord is really like a vampire, clinging to the operator

How can we blame the e-commerce company for this? The costs of street shops include labor costs and house rental fees. If the money you earn is not enough for rent, then do you think e-commerce has defeated you? Now let me share with you the story of a friend of mine

He was doing business in Guangdong. He was a fool at the beginning and didn’t understand anything. He started a fruit business and took over a shop. At that time, this The shop is opened by a middle-aged owner in his 30s. I heard from him that the business is very good. Now I need to go back to my hometown for family matters. Now I have transferred the fruit shop to him. After taking a look, there are quite a lot of people coming to buy. I didn’t know where his source of goods was, so I paid a transfer fee of 100,000 yuan in a daze. I just found out that the landlord wanted tea money and another 100,000 yuan. If he didn’t pay 100,000 yuan, he wouldn’t let him do it. Later, he paid it and opened the business. It took less than a week to realize that I had been tricked. It turned out that the landlord made money from the tea fees of the tenants. The previous boss made money from transfer fees. He invested more than 400,000 yuan in total and wasted all of a sudden. , I don’t have that kind of business acumen. Now I am working honestly on the construction site in my hometown, and I haven’t earned enough 400,000 yet, which is terrible

The development of the times is always accompanied by sacrifices. E-commerce is indeed the main culprit for the current situation where there are so few people on the street.

However, the development of any new thing cannot be separated from the support of policies. So why has e-commerce been able to flourish in China in more than ten years? Let us analyze:

What services can e-commerce platforms provide?

The first batch of e-commerce platforms represented by Taobao, Tmall, and JD.com, and the new generation of e-commerce platforms represented by Pinduoduo, each occupy ordinary consumers’ offline shopping with different categories of goods. demand, including:

1. Taobao

Taobao was launched in 2003, and the first product sold was a digital camera. After the situation started, Teacher Ma I also personally went into battle many times and placed a lot of orders. In that era starting from 2003, ordinary residents were skeptical about online shopping. In 2003, I was still in elementary school, but I had computers at home early. At that time, I I have been exposed to online shopping. What I heard most in those years was that "it is easy to be cheated when buying things online." In the environment of Taobao at that time, if you want to build Taobao's popularity in the shortest possible time, you must There is a very good category to take on, so let’s see, what category is big enough?

As the saying goes, food, clothing, housing and transportation, let’s talk about the second “food” first. Food is the most important thing for the people, and China is a big country with a vast territory. Villages separated by a few kilometers have different things. It’s a dialect, not to mention the food culture. In those years, there was no suitable food for sale online. In fact, it was mainly due to the logistics cost. The logistics cost was often more than ten or twenty yuan. For this money, I went to the canteen downstairs to buy it. not good?

Zhuhexing, today, there are giant Internet companies doing it. I won’t mention the names. Everyone should know Xidi. So, obviously, it was the best at that time. The most likely entry point for success is clothing. Clothing in modern society is not so differentiated. Taobao also focused on this at the time and found Guangzhou, the largest clothing wholesale city in China at the time. Today, e-commerce companies Everyone basically knows that Tianhe, Thirteen Lines, Baima and other stalls exploded with Taobao in that era and created many multi-millionaires/billionaires. It can be said that Jack Ma made Guangzhou a success. The women's clothing wholesale market and thousands of stall merchants have also made Jack Ma successful. Of course, after Tmall went online, thousands of merchants in Guangzhou formed a group to besiege the Taobao headquarters in Hangzhou, which was quite similar to the siege of Guangmingding.

2. Jingdong

People who often surf the Internet should have heard of the word "Goudong", which originated from the "Gangji" (computer enthusiasts) many years ago. The name of JD.com is different from Taobao. JD.com was founded by Liu Qiangdong in 1998. JD.com was established in January 2004. In June 2007, it officially became JD.com. During this period, it almost only sold electronic products. One characteristic of electronic products is that their prices are relatively fixed, but JD.com is used to playing tricks when it comes to promotions. For something with an original price of 1,000, it looks like a discount when there are promotions here and there, but in fact it doesn’t even get a penny discount. .

Either it has to be matched with a bunch of things, so the phone enthusiasts got together and gave JD.com the name "Goudong". In fact, after JD.com became popular, they basically knew that if there was a need to buy electronic equipment on JD.com, they would go there. I bought it from JD.com. For example, I bought a laptop when I went to the Computer City in high school. Since then, I have bought all kinds of laptops from JD.com. There is no way. Although JD.com is not cheap, at least what I have seen is That’s what you get....

3. Pinduoduo

Let’s talk about Pinduoduo. Its development history is very backward. It was only officially launched in September 2015. At this time, the pattern of the entire Internet, at least in the field of e-commerce, has been established. No one expected that Pinduoduo would rise. In fact, the reasons behind the rise are not traceable. To put it bluntly, e-commerce requires scale. Behind the scale is the need for a large number of transactions. Transactions require two key nodes, merchants and consumers. In 2015, there were 668 million Internet users in China. Who doesn’t know how to download an app online? I talked about food, clothing, housing and transportation at the beginning of the article. These four industries must be the four eternal needs of human beings. In fact, each need can be broken down. Which one does Pinduoduo target? ......... Fruit

How cheap are Pinduoduo’s fruits?

Pinduoduo sells 10 kilograms of apples for 30.47 yuan

Taobao sells 10 kilograms of apples for 86.8 yuan....

The price is doubled...

Let’s not compare with Apple in physical stores

In fact, since the questioner raised this question, he must be worried about the future of the retail industry. Maybe you are a store owner who originally worked in a physical store. I can no longer understand the Internet and don’t know how to do it. In fact, the development of the Internet cannot be separated from the support of policies. The development of e-commerce must be positive. If you don’t believe it, I will tell you again and again.

First, the country’s The development of e-commerce is supported, but I did not expect it to develop as fast as bamboo shoots after a rain. The rapid rise of e-commerce has inhibited the real economy to a certain extent, but as long as it can promote the economic development of the entire country, it does not matter whether it is an entity or something else. , fuck him first and then talk.

Second, the large-scale development of e-commerce has created countless job opportunities. Many unemployed young people and retired employees have invested in the field of e-commerce. Of course, it is not a business, but it is limited to opening an online store or something. It cannot be ruled out that some people who are good at online stores have made a lot of money. The country sees that, oh, not bad, not bad, everyone has something to do, and the social instability factors are less, so let’s fuck him again (? *` ? * )?

Third, it opens a breakthrough for all people to start a business. The state encourages all people to start a business. E-commerce provides a relatively loose platform for all people who want to start a business but don’t know where to start. So there are Countless people with entrepreneurial dreams rushed into the e-commerce army, and the country took another look, oh, the policy was responded to by the whole people, what are you waiting for, another shot (д) In summary, the development of e-commerce has brought so many benefits Of course, the state supports it, but while enjoying the convenient life and rapid economic growth brought by e-commerce, we should also clearly realize that the development of e-commerce should already have certain bottlenecks.

I made an appointment with a good friend to go out for a walk on the weekend. After the walk, I looked for a place to eat, and then I discovered that in today’s large-scale commercial complexes, except for food, other businesses are basically not good. , even though in the past this was the time for everyone to buy new year goods, it did not bring much popularity to those physical stores.

The place where we went to eat was on the seventh floor of the shopping mall. When we took the elevator up, the merchant took great care not to let you reach the seventh floor all at once. The elevators on each floor had to turn around. Wear it in the middle. Even so, you still see some stalls selling clothes, shoes, hats and department stores. The salespersons are chatting away, there are no customers, and there is basically no business, although many things there are on sale at 50% off. Selling brands are rarely visited by people. If you take a closer look, you will find that even if these items are 50% off, they are still much more expensive than online.

E-commerce is indeed the nemesis of physical stores. Compared with physical stores, they are first of all convenient and fast. You can place an order at any time, sit at home and wait for the courier to come to your door, without having to carry it yourself. Carry.

The price is also favorable, and you can compare with N stores at the same time. If you want to compare with three stores in a physical store, you may have to go to a store, but by swiping your finger online, you can compare with N stores’ products and services, and finally choose your own. The one you want. In addition, the services of e-commerce are indeed getting better and better now. There is no reason to return goods within seven days. There are also many merchants who buy shipping insurance out of trust in their products. This means that when you choose online, you don’t need it at all. Are you concerned about the quality of his products? Does it match the picture? Do you like it after seeing it? Anyway, it’s not good. There is shipping insurance to allow returns, and the ever-improving services of e-commerce have also made physical stores unable to compete.

After the popularity of e-commerce, the performance of physical stores seems to have been declining. Recently, many storefronts at the entrance of our community have also put up signs for leasing. In the past, those selling clothes and shoes had year-end signs hanging on the door. There is a big sale to clear out all the items, but even so, there is not much traffic, so the sale cannot be sold.

Taking myself as an example, since I started shopping online, I have almost never visited a department store. Every time I go to a department store, the purpose is to eat on the first floor or the top floor. I have simply ignored those stores. Even if I occasionally have the time to browse, I will take a photo when I see many styles of clothing, and then go home and search online. The price of the same thing is so different, why can't I buy it online? purchase? It’s convenient and trouble-free.

I think this current situation will also promote the transformation of physical stores, right? Otherwise, how can they survive for a long time?

The streets are deserted and shops are closed and closed everywhere. This is undeniable, but e-commerce is also in a state of limbo. Who can pity these people who run e-commerce? ? I only know that the reason why I curse every day is because of Jack Ma. Now we have reached this point. In such a weak economic state, we are told to survive and live. Who doesn’t know that the decline of enterprises is the beginning of economic decline, but everyone clearly knows We all know that mothers and children are connected by heart, but don’t some careers and enterprises not be connected by heart? The closure of these enterprises and institutions is the beginning of the economic decline. People with brains will have thought of this step. People without brains are still blaming Jack Ma every day. That is not the origin of the situation and is not the source of the situation. Tell everyone to go again. Live a poor life. The origin of the situation is well-founded. The situation is changing. No one should complain about the arrival of the day of life and death. Who is harming whom? As for the origin of this situation, we can only say that God is arranging for everyone to go there. It's better to hear such tight days, and don't mention the rest.

The emergence of e-commerce may be short-lived or long-lasting, but now it is deeply rooted in the hearts of the people. Elderly people in their 60s and 70s and children who have just started school can basically use it. I think when e-commerce first developed, most people didn't trust it, and physical stores were even more dismissive of it. But now that e-commerce has blossomed everywhere, street shops and even some large shopping malls have already felt the harsh winter coming. What was once a prosperous place is now desolate and inhabited. Even large chain stores and supermarkets have begun to engage in e-commerce to avoid being abandoned by the trend of the times.

The emergence of e-commerce is the progress of the times, but it has inevitably caused some disadvantages. First of all, it will create inertia. Everything you eat and play can be delivered to your door when you sit at home without moving your fingers. You can enjoy the convenience brought by e-commerce without leaving home. Who will be willing to go out for activities in the long run? Second, there is a lack of interpersonal communication. In the past, with the development of the economy, people could live in high-rise buildings, but no one knew who lived next door. Now, with e-commerce, online games, social networking and other platforms, there are far fewer opportunities for relatives and friends to meet and chat, because These platforms take up most of the leisure time, and it’s strange that the relationship is not weak. I miss the days when children, big and small, would gather together in groups, laugh, play games, and have parents shouting everywhere after dinner. Now it’s almost impossible to see them. 3. Decline in self-control ability. The world on the Internet is full of temptations. I want to buy everything I see, everything looks good and useful, and every game is fun. As a result, the room is smaller, but there are not many practical things, and I can’t finish the food. My salary All my credit cards were depleted before the end of the month, and I was in a state of being in a state of responsibility over and over again. Fourthly, my health was deteriorating. I had to stay up late, eat abnormally, eat late at night, feel anxious, etc. It’s amazing that my health could be better!

Of course, saying so much does not mean that e-commerce is not good. Everything has two sides, it depends on how you face it, but it is undeniable that the streets are deserted and the shops are closed, and e-commerce is the main driver. !

I really can’t tell who is right or wrong. In this era, we cannot live according to the previous thinking. If we don’t improve, we will be eliminated. Like the small shops in the past, they were all waiting for others to come and buy goods. ...It is destined to be neither big nor strong. Those who really have their own physical stores offline and are very good at it is not about how strong they are, but because they often improve, innovate, are bold, have advanced thinking, and have a good vision. He is very unique. He can become stronger and bigger in traditional industries because his thinking is very strong. He can seize every opportunity and learn a lot of new things. Everyone has their own advantages and disadvantages, no matter what. Everyone has to learn and constantly enrich themselves. If you don’t enrich yourself in this era, you will be eliminated quickly. Nowadays, many old people are more capable than us young people. Some old people are very easy to learn, so whether it is a shop or a Everything is made by people. If you close a business, you are just working behind closed doors. You are not willing to improve or learn. Nowadays, the self-media and the Internet are so powerful. If you don’t know how to learn, what are you waiting for if you don’t close such a store? ,

The reason why many stores close down is eye disease. Here is my personal opinion

Housing prices and rent are the root causes.