China Unicom brand positioning

Update brand image, including brand positioning, slogans, LOGO, etc.

On September 22nd, China announced that the brand image of the enterprise would be completely refreshed: China Unicom's brand new positioning is "Creating a Smart Life with Temperature"; The brand slogan is renewed as "innovation, walking with wisdom"; Aiming at consumer Internet users, home Internet users, industrial Internet users, experience Internet users and ecological platforms, this paper puts forward new brand promise, such as "connecting you and me", "enjoying life" and "innovating and empowering" with the belief of "smart peers".

in addition, China Unicom upgraded the brand LOGO color matching to new technology red, and based on the original LOGO, extracted three graphic elements with rich meanings to express the brand concept more vividly.

China Unicom Group announced that it has completely renewed its corporate brand image, displayed brand-new brand positioning, brand slogan and brand promise, and released a number of smart products and services.

Fan Yunjun, deputy general manager of China Unicom, pointed out in his speech that China Unicom will build a world-class central enterprise brand with humanization, temperature, grounding gas and humanistic spirit, so that China of China Unicom will become a "happiness knot", "innovation knot" and "wisdom knot" shared by all, and Unicom will be connected in all corners of the country, with thousands of households and businesses, creating high value for consumers.

China Unicom has put forward a brand-new brand positioning of "Creating a Smart Life with Temperature", which will provide customers with a warmer wisdom experience, create a more convenient and personalized goal of a better life, empower many industries with wisdom, and create a new ecology with partners. The brand slogan of China Unicom is "Innovation, Walk with Wisdom", which fully reflects that China Unicom has always adhered to the core gene of "innovation", displayed the brand spirit of * * * creation and * * * enjoyment with "wisdom", and embodied the brand image full of humanistic care and temperature through "walking with you and me".

aiming at major user groups and ecological platforms, China Unicom has put forward brand-new brand promise such as "Unicom you and me", "Enjoy life" and "Innovation and Empowerment" with the belief of "smart peers". China Unicom upgraded the color matching of the brand LOGO to new technology red, and based on the original LOGO, extracted three graphic elements with rich meanings to express the brand concept more vividly. (