What can the enterprise exhibition hall design?

1, cultural enterprise exhibition hall

The cultural enterprise exhibition hall is actually equivalent to the enterprise museum, which enhances the team's self-awareness and sense of belonging to the enterprise through the exchange of internal enterprise introduction, enterprise culture, enterprise development history and enterprise future development strategy.

Publicize business philosophy, related products, business ability, service system, social responsibility, etc. For enterprises, it provides a window for customers to understand the enterprise and a professional communication platform for visitors. At the same time, it also bears the heavy responsibility of promoting corporate brands and business.

The exhibition hall of cultural enterprises can bring intangible value to enterprises, and can even be used as an industry benchmark or a local benchmark to attract traffic, thus bringing greater benefits to enterprises. Therefore, more and more enterprises begin to pay attention to the construction of cultural exhibition halls.

2. Product-oriented enterprise exhibition hall

Compared with the cultural exhibition hall, the product-oriented enterprise exhibition hall pays more attention to introducing the products, industries and businesses of the enterprise in order to realize the purpose of marketing products. Therefore, when designing the exhibition halls of such enterprises, we will consider the layout according to the characteristics, colors, sizes and categories of products, and highlight the advantages, technical characteristics, competitive advantages and development potential related to products.

This kind of exhibition hall is mainly suitable for companies or technology enterprises that display technology, strength, products and other contents, hoping to win customers' recognition and acceptance by creating more thematic and targeted product-oriented enterprise exhibition halls.

3, marketing enterprise exhibition hall

Marketing enterprise exhibition hall pays attention to product marketing and brand communication; As a profit-making organization, enterprises inevitably have the nature of promotion when displaying. This exhibition hall is mainly for product manufacturers or research and development; D enterprises, they need to realize large-scale marketing promotion through such marketing exhibition halls. In design, we should take marketing thinking as the logic, pay more attention to the planning and layout of exhibition halls, pay attention to product display, highlight the design of product areas, and also pay attention to the presentation of corporate culture.

Therefore, product marketing and corporate culture can be integrated from two aspects: formal layout and content effect, so that the exhibition hall can become a new marketing entrance and a large-flow IP, which can not only create a corporate brand image, display corporate products, but also market products and businesses, which will naturally promote the transaction rate.

4. Theme-oriented enterprise exhibition hall

The design of this kind of enterprise exhibition hall runs through the whole exhibition hall, and through the theme interpretation of different divisions, the exhibition content of the exhibition hall is closely related to the theme

This kind of enterprise exhibition hall is generally initiated by industry leaders, which mainly publicizes the cultural concepts and main products of the industry, and comprehensively and profoundly displays the content that the theme wants to show through gradual content replacement. This kind of exhibition hall is the ultimate interpretation of enterprises and industries, and its contribution to society is also enormous.

Design principle of enterprise exhibition hall

1, creative principle

Starting from the theme orientation, space imagination, material selection, style and color of the exhibition hall, combined with corporate brand culture, space+culture+creative design is carried out to create a corporate exhibition hall with visual impact.

2, the principle of unity

The design of the exhibition hall needs to be integrated with the relevant VI system to form a unified form, process, image and style, so that the whole exhibition hall can reflect the brand unity through orderly design and better reflect the corporate brand image.

3. The principle of sense of the times

The design of enterprise exhibition hall combines international cutting-edge technology, integrates the elements of the times, keeps pace with the times, creates an interactive, ecological and scientific exhibition hall, displays the corporate brand image, caters to consumers' interests and hobbies, and makes the enterprise exhibition hall more deeply rooted in the hearts of the people.