Advantages of elevator advertisement

Going up and down the stairs by elevator is a monotonous and boring thing for most people. Usually, when people are waiting for the elevator and the elevator to run up and down, it is also the most boring time. They have strong and subconscious visual needs, and the appearance of advertising pictures naturally becomes the visual center. Therefore, if the elevator advertisement is beautifully made and highly decorative, people will not feel rejected after reading it many times.

LCD TVs are hung in front of elevators in some high-end office buildings and hotels, and some advertisements such as cars, real estate, middle and high-end clothing and cosmetics are broadcast. In addition, it also includes important news and fashion information at home and abroad. People who go in and out of these high-end buildings are usually senior staff and white-collar workers. For those who regard time as money, some people think that this can make full use of the waiting time and get some valuable information from the waiting TV. In order to cooperate with the management of the building, the property department will hang many public service advertisements from time to time, such as the safety guide for taking the stairs, anti-theft instructions, fire prevention and disease prevention, etc. Because the advertisements in the elevator room are generally beautifully done, especially the frame advertisements, it helps the management of the property department and gives people a pleasing aesthetic feeling. As for posting advertisements in the elevator, the property management department thinks that it is beneficial and harmless to the owners, and the proceeds from advertisements are mainly used for the property maintenance funds of buildings, < P > which relatively reduces the burden on the owners, so why not? Advertisers are optimistic about elevator advertisements, and the main reason is that they are cheap and good. First of all, the price of elevator advertisements is only equivalent to l/3 or l/4 of the price of newspaper or TV advertisements. People get on and off the elevator at least twice a day, so the repeated reading rate of advertisements in elevators is much higher than that of other media, which of course gets twice the result with half the effort under the same advertising expenditure. Secondly, the people who come in and out of the building. Usually, they are middle and high-end consumer classes. After reading advertisements, their potential purchasing desire is much higher than that of other classes, and the advertising effect can naturally reach the best. Third, the elevator is a relatively independent space. Putting advertisements in the elevator will not affect the overall environment and appearance of the community, and the degree of man-made destruction of nature is low.