The importance of advertising English! ! !

Thirdly, the artistry of advertising English.

Although good advertisements are rooted in good products, the explanatory power and allure of advertisements are realized through the tempering of language. Wonderful language can make customers feel refreshed.

1. Use homonyms

2. Advertising English often uses the linguistic features of homographs to make advertisements lively and humorous.

3.(2) When you borrow something, blow something blue ... The comfort is there.

This is the first part of the advertisement for the comfort hotel in the South. Blew and blue are homophones in advertisements, giving people an obvious sense of rhythm.

Four: common advertising language

In the process of collecting, we also found some English advertising terms.

Baojun Health keeps you healthy at all times.

Novel and beautiful packaging, fashionable and beautiful packaging

Ensure quality and quantity

Production and sales have a long history.

Very popular at home and abroad.

Comfortable and easy to wear

Advanced technology and excellent technology

complete in specifications

Catch up with and bypass the advanced level in the world.

A variety of colors and patterns are available.

Novel styles, rich varieties and novel colors.

Adequate supply; Adequate supply

Have a long reputation.

Timely delivery, guarantee timely delivery

reasonable price

Exquisite process management

Economical and durable

China flavor with China flavor.

Ranked first among similar products.

good quality

A full range of goods

These sentences with different styles appear in foreign advertisements. They are simple sentence patterns and common sentence patterns. Advertising language can make English advertisements more informative, make the function and quality of products leave a bottom in consumers' minds, strengthen consumers' confidence in tipping to a certain extent, and play an auxiliary role in English advertisements. Collecting these will not only help us learn advertising English, but also help us deepen our English learning.

Besides, I collected some English advertisements.

Do it. Do it. (Nike sneakers)

Feel new space. Feel the new realm. (Samsung Electronics) Intelligence is everywhere. Intelligent deduction is everywhere. A new generation of choices. (Pepsi) We integrate and you communicate. We are the best, you have surpassed yourself. Occupy Toshiba, occupy the world. Owns Toshiba, owns the world. [Toshiba Electronics]

Let's make things better. Let's do it better. Philip

Connect people. (Nokia) Technology is people-oriented. Nokia

Coca-Cola makes things better. (Coca-Cola) Drink Coca-Cola and everything goes well. [Coca Cola]

Let others hear your voice. (Ericsson) Understanding is communication (Ericsson)

The future will be better. The future will be better. (very cola)

5. Love is in the family. Love is in the family. (Meng Jie mattress)

It will always be true. Always sincere. March into the new century. (Honghe Group)

The more you listen, the more you learn.

The more you listen, the more you learn. (Desheng Broadcasting)

6. Time always follows me.

Time exists because of me. (Rossini table)

Buick-Your Key to a Better Life

The world. Buick-the secret of a better life. (Buick)

It is not difficult to see that advertising English pursues simplicity and clarity in structure. Although some advertising sentences are a bit complicated, it is obvious to understand the meaning. Stylistically, advertising English tends to be colloquial and innovative, which enables readers to receive new information at the first time in a fresh environment. At the same time, the bold use of new words and compound words in advertising English greatly increases the uniqueness of English advertising. Metaphor, personification, pun, rhyme and other rhetorical devices are everywhere and lively; Similarly, in terms of artistic effect, advertising English is often a bit abstract, so that consumers can actively understand the content and meaning of advertisements, visualize abstract sentences themselves, mobilize consumers' desire for consumption, and enable consumers to actively understand their own goods. Nowadays, advertising has become an indispensable part of economy and society. Advertising is the lubricant of modern commodity economy, the catalyst of economic development, and the link and bridge of production, supply and marketing. Manufacturers rely on advertisements to promote products and open up markets, while customers rely on advertisements for consumption. Therefore, advertising, as a creative art form, tries its best to seize time and space by using various expression methods to attract audiences and stimulate consumers to make purchase decisions as soon as possible. No wonder advertising has attracted much attention as a means of commercial promotion. With the trend of global economic development, advertising has crossed geographical boundaries and become a worldwide business concept. After China joined the WTO, international economic activities became more frequent and foreign trade became more active. A solid English foundation has become a prerequisite for us to appreciate and learn foreign advertisements. Only with this prerequisite can we learn the essence from foreign excellent advertisements, improve our advertising production level and create world-class advertising effects.

Advertising language is the accumulation and concentration of human culture. Wonderful advertisements are often ingenious and elaborate. Learning English from English advertisements is a shortcut for us to understand the subtleties of English. Appreciating the wonderful English advertisements, we seem to have walked into a magnificent cultural palace, as if walking along a winding and quiet language corridor, intoxicated with the fascinating treasure house of words.

Taking the combination of advertising and English as an opportunity, we can kill two birds with one stone by visiting advertising from the perspective of English and learning English from the perspective of advertising. We constantly collect excellent advertisements from English-speaking countries and quote them. It involves job advertisements, product advertisements, job advertisements, service advertisements, public service advertisements and many other fields. And from the perspective of advertising creativity, English use and other comments and appreciation, with beautiful pictures, illustrated, lively, readable and practical. Readers can appreciate examples from the height of theory and run through the theory in the appreciation of examples. Understand advertising with English thinking, understand English from advertising and enjoy the infinite charm of combining advertising with English.

I hope I can satisfy you!