The key points of display cabinet design experts teach you to design an artistic and practical display cabinet.

Showcase design is mainly used in the display case design of shopping malls and specialty stores, and its design purpose is to display more reasonable display effect for the effective placement of its products. Different types of display cabinets are used to display different goods. The design and production of display cabinet props in shopping malls will directly affect the sales of goods and the brand image of enterprises. In recent years, more and more attention has been paid to the design of display cabinets. Next, Bian Xiao will share with you the design methods and key points of display cabinets. Let's have a look!

First, the main points of design and production of display cabinets in shopping malls

Need to design communication and planning. Operators and decoration design companies should fully communicate their needs, ideas and goals when designing display cabinets and shelves. Adequate communication is an indispensable prerequisite for window design. Without adequate communication, the originality, practicality, safety, culture and humanization of window design will be flawed.

1. Both parties should be very clear and confirm the intention and special needs of window design, so as to establish the design concept.

2. The design company fully understands the characteristics and connotation of a business or brand: namely, corporate culture: consumer demand drivers such as VI, CI, VIS target customer behavior, psychology, preference and occupation; The price, style, appearance, color and function of products provide creative design basis for the design concept of display cabinets.

3. Conduct a detailed site survey, and investigate with the operators to understand the spatial position of the window in the shopping mall and the hardware environment characteristics of the building structure and facilities (sky, ground, walls, columns, lighting, ventilation, passages, stairs, etc.). This provides a design basis for effectively using plane and space to display goods, attract customers and display brand image.

4. Work with the operator * * * to study the design characteristics and brand image characteristics of showcase in the surrounding blocks, refer to and compare the design ideas and creativity, whether it is harmonious (theme color, lighting illumination and color temperature), whether it has visual impact, and put forward the connection scheme of showcase.

5. Contact and communicate with the property management and safety management departments to understand the specific requirements of electricity, fire protection, safety and environmental protection in the shopping mall, and ensure that the design, production and acceptance of the window meet the quality requirements.

Because showcase props are the main carrier of displaying goods, just like furniture in the family, they should not only put clothes, furnishings and works of art as much as possible, but also have affinity and personality, showing a family's cultural level and style, and also showing a family's economic strength, so is the design of showcase in shopping malls. Whether it's a department store, a shopping center or a specialty store, the future competitive development trend is to position themselves towards their respective target markets and establish a warm and infectious space environment for shopping, entertainment and leisure for their target customers. Therefore, the design of showcase should be as meticulous as the design of furniture, grasp the design function of showcase, and integrate design elements with design ideas, concepts and creativity.

Principles in the design process: first, designers should stand in the same angle with operators and establish customer-centered design consciousness and concept; Second, although the customer is the subject, the window and the goods are the objects, but the subject and the object should be integrated through design; Third, it is necessary to define the carrier nature of the design showcase-whether the goods are soft goods or hard goods (note1); Fourth, we should understand whether the shopping mall is a big garden or a Suzhou garden. In order to make customers stop to watch it, designers must design ideas step by step. Fifthly, the design and production of showcase should ensure its reasonable cost-effectiveness and economy on the premise of ensuring quality.

Second, the factors that need to be considered in window design.

The design and manufacture of counters and display cabinets in shopping malls involve many factors. In order to pursue and realize the ideal effect of commodity display, we should consider the design, manufacture, display and display functions of display cabinets and display racks from the following aspects.

Commodity display and exhibition are the most important functions in designing display cabinets and shelves. Reasonable design can effectively extend the surface, line and space image of commodity display. Using the points, lines and surfaces of display cabinets, shelves and booths to separate and establish commodity display space is what we often call commodity space layout planning.

The relationship between the composition of point, line and surface space of commodity display space and design points;

(1) Analyze the relationship between the business area and the quantity of goods to be displayed. In all kinds of shopping malls, the size of commercial venues is often uncertain. Sometimes the area is either too big or too small. The area is too large, and there are not enough varieties to fill the exhibition space. The area is too small, which limits the display of goods. This requires the window designer to carefully plan the display space:

(2) Evaluate the hardware environment relationship between the showcase and the channel direction, stairwell and escalator plane position; Evaluate whether the showcase is on the main aisle side or the secondary aisle side; To evaluate whether the showcase is in a dead corner position in the whole store, the purpose is to clarify the overall image design concept and creativity, and to determine the design space structure and visual concerns.

(3) Analyze and clarify the nature of goods as soft goods or hard goods, analyze the geometric features of goods shapes, determine the echo relationship between goods and the geometric figures of points, lines and surfaces of display cabinets, and design the specifications and display structures of display cabinets and shelves.

(4) Evaluate the relationship between the geometric state of the two plane decorations of heaven and earth and the building facilities and equipment. For example, the ground is located at stair steps, slopes and geometric corners, and electrical facilities such as electrical switches, fire shutter doors, fire hydrants and grounding bolts, as well as cement beams protruding from the top, simulating ceilings and ceiling heights. The purpose is to effectively deal with the factors that are not conducive to design, and to connect the relationship between the top and the ground, such as display cabinets, display racks and display cabinets. On the other hand, it also involves the safety of shopping malls and customers.

Third, the main points of the design concept of the display cabinet

(1) Make full use of the spatial structure of the building's sky, ground, walls, columns and beams, and extend the surface and line of product display and brand image display as much as possible. If the merchandise display cabinet is located in the center of a store or escalator, it is necessary to make full use of columns to expand the display surface. If there are no columns, you can also mobilize the characteristics of materials to build a wall without walls and columns, but you should consider the overall requirements of the height of the store.

(2) The display space should be sparse, dense, high and low, and the display level should conform to the visual effect of ergonomics, so as to make customers feel comfortable visually and facilitate customers to browse and deliver goods from far and near; In particular, it is necessary to combine the geometric characteristics of the appearance of goods, such as the specifications of soft goods such as men's wear, women's wear and children's wear are obviously different. The design of showcase should fully consider the perfect combination of space exhibits and lighting.

As a designer and store manager, we should grasp the composition and design points of the point, line and surface space of commodity display space. Dealing with the points, lines and surfaces of exhibition space is actually the most basic work to frame the layout of commodity exhibition space.

Four, the three elements of window design

(1) The design of display cases needs to consider regional factors.

The regional factors that must be considered in the design process of display cabinets mainly refer to the shape and size of display cabinets and how to arrange the positions of various parts. The initial perception of these characteristics is the primary factor that should be considered in the design process of display cabinets.

Of course, the regional factors also include the fit between the display cabinet and the placement position, and the coordination between the color of the display cabinet and the underwear series products, placement position and lighting. This is consistent with the concept of chromatics, which is helpful to make the collocation of various colors more harmonious, and to determine whether the visual sense to users is solemn or not based on product positioning. Modern? Fashion? A new generation? Or other positioning is the main way to coordinate and match the design colors of display cases. Specifically, the coordination between products and display cases should give people a logical feeling, rather than a big disconnect between them, which will make it difficult for consumers to deeply remember your products in diversified store information.

(2) Aesthetic factors should be considered in window design.

Secondly, people's aesthetic factors should be considered, which is mainly reflected in the balance and stability of the relative position of the display cabinet itself and the relative position of the display cabinet and the place where it is placed. Only with excellent stability and balance can we better convey the meaning that the brand wants to express to consumers, and the overall feeling can be divided into many kinds, such as relaxed and cheerful or elegant and solemn.

Then, in the process of showcase design, Yang Shen showcase team will pay attention to the above two factors, and also pay attention to the coordination of stores, brands, products and users, so as to better design showcases from points, lines and areas, and make creative showcases with innovation-driven mechanism, so as to make brands stand out in stores.

After solving these rare problems, the design of display cabinets should be perfect in details, such as solving the practicality of display cabinets, facilitating the operation of brand promoters and making it easier for consumers to see and obtain product information; For example, to solve the environmental protection problem of display cabinets, as a shopping mall, display cabinets are in direct contact with a large number of people, and their environmental protection must be done well; For example, the display of goods, here is another key point.

V. Display factors to be considered in the design of display cabinets.

Brands are not only the objects of display and sales, but also these goods are integrated into the atmosphere of the store and play an indispensable role in the store. The display layout of goods not only reflects a kind of static information in the store, but also converts it into visual dynamic information to a great extent, thus affecting consumers' consumption behavior. Therefore, the design of the display cabinet should be integrated with the product display, so that the sales smell of the product can be revealed between the display cabinet and the product display, so the successful product display and display cabinet itself is also a kind of ".

On the premise of mastering the display information, the design of the display cabinet is based on the following principles:

It is necessary to classify the main promoted goods and recommended goods, classify high-end, mid-range and durable products, have clear priority principles in furnishings, and give prominent positions and strong visual feelings to key goods.

Only by fully considering the above problems, communicating well and designing the showcase step by step can we make excellent products.

In recent years, the window passages in shopping malls have made great progress, but the design and manufacture of window props in department stores or shopping centers are far from the international standards. Moreover, the visual space of many shopping malls is homogeneous, and the display cabinets and props lack the functional requirements of practicality, artistry, economy, safety and humanization. The main reason is that the window design of department stores lacks overall planning and design, and puts forward professional standards. The above are the design methods and precautions of display cabinets shared by Bian Xiao, hoping to help everyone.

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