How to plan a cake shop opening event?

First, do a good job in publicity and publicity

Event planning company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

Since the purpose of holding the opening ceremony is to shape the To maintain a good image of the unit, it is necessary to carry out indispensable publicity to attract the attention of all sectors of society and strive for the recognition or acceptance of the public. The routine tasks to be done for this purpose include: First, select effective mass communication media and carry out centralized advertising. The contents are mostly: the date of the opening ceremony, the location of the opening ceremony, the discounts to customers at the time of opening, the operating characteristics of the opening unit, etc. The second is to invite relevant people from the mass communication industry to be present at the opening event for interviews and reports, so as to further promote the unit in a positive way.

Second, we must do a good job in inviting guests

Event planning company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

The impact of opening planning, in fact, It often depends on the status of the guests and their number. Within our means, we should strive to invite more guests to the opening ceremony. Local leaders, leaders of higher-level authorities and local functional management departments, leaders of cooperative units and peer units, heads of social groups, social celebrities, and media personnel are all priorities that should be considered when inviting. For the sake of caution, the invitation for inviting guests should be carefully written, put into a beautiful envelope, and delivered to the opponent in advance by a dedicated person so that the other party can make early arrangements.

Third, do a good job in venue layout

Event planning company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

Opening planning is mostly held at the opening site. The venue can be the square outside the main entrance or the hall inside the main entrance. By convention, both the guest and the host stand when the opening ceremony is held, so there is generally no rostrum or seats arranged. To show grandeur and respect for guests, red carpets can be laid where guests, especially VIPs, stand, and banners, slogans, balloons, ribbons, and palace lanterns can be hung around the venue. In addition, flower baskets and plaques presented by guests should be placed in eye-catching places. Guest sign-in sheets, promotional materials for the unit, drinks for guests, etc. also need to be prepared in advance. Audio and lighting equipment, as well as the appliances and equipment required for the opening plan, must be carefully inspected and debugged in advance to prevent errors during use.

A large LED screen is arranged on site for the on-site launching ceremony of the opening event. As well as the middle lottery activities, you can choose to smash golden eggs, lottery boxes or red envelopes to distribute benefits; the interactive large screen is also interesting at the scene. Games such as monkey climbing a tree, counting money like crazy, etc. Scan the code and shake your phone to participate in interactive games at your seat!

Fourth, do a good job in reception services

Event planning company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

At the site where the opening planning is held, you must There is a dedicated person responsible for the reception service of guests. In addition to educating all employees in the unit to treat guests warmly as a master, respond to requests, and take the initiative to help in front of guests, it is more important to divide responsibilities and perform their duties. When receiving distinguished guests, the main person in charge of the unit must appear in person. When receiving other guests, the etiquette lady of the unit can be responsible for this. If the guest is a guest, a dedicated parking lot and rest room should be prepared for the guest, and meals should be arranged for the guest.

Fifth, do a good job in gift giving

Event planning company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

Gifts to guests when holding opening planning , generally falls within the category of promotional media. If you choose it properly, it will definitely produce good results. According to convention, gifts given to guests should have the following three characteristics.

First, it is propaganda. You can choose the company's products, or you can print the company's corporate logo, advertising terms, product patterns, opening date, etc. on the gifts and their packaging.

Second, honor. It should have a certain commemorative significance and make the owner cherish, value, and feel honored and proud of it.

Third, uniqueness.

It should be unique, have the distinctive characteristics of the unit, be clear at a glance, and be memorable

Sixth, do a good job in program formulation

Event Planning Company-Sichuan Chuanjiehui Cultural Communication Co., Ltd.

Generally speaking, the planning of opening activities mostly consists of three basic procedures: opening, process, and ending.

The opening ceremony involves playing music, inviting guests to take their seats, announcing the official start of the ceremony, and introducing the main guests.

The process is the core content of opening planning. It usually includes speeches by the person in charge of the unit, speeches by guest representatives, launching a certain opening sign, etc.

The ending includes after the opening ceremony, the guests and hosts conduct on-site visits, get-togethers, discussions, etc. It is the indispensable end of opening planning. In order for the opening ceremony to go smoothly, individual procedures must be carefully drafted and a competent ceremony host must be selected during preparation.