What are the forms of promotion?

There are several ways to make good use of the Internet to publicize and promote enterprises:

1, promoted by search engines.

Mainly refers to the use of search engines, classified directories and other online information retrieval functions of network tools to promote the website. Common ones are: logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, webpage content positioning advertisement, etc.

2, e-mail promotion methods

E-mail is the main means of website promotion, and commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc.

3, resource cooperation and promotion methods

Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, the purpose of mutual promotion between websites with similar goals can be achieved. The most commonly used way of resource cooperation is website link strategy, which uses the website traffic between partners to promote each other.

4, information dissemination and promotion methods

Publish relevant website promotion information on other websites that potential users may visit, and realize the purpose of website promotion by taking advantage of the opportunity for users to obtain information on these websites. Websites suitable for publishing this information include online yellow pages, classified advertisements, forums, blog websites, supply and demand information platforms and industry websites.

5, network advertising promotion methods

Online advertising is one of the commonly used online marketing strategies, which plays an obvious role in online brand, product promotion and website promotion. The common forms of online advertisements include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements and e-mail advertisements.