What is the background and influence of commodity advertising wars at home and abroad in modern times?

1. Foreign invasion: With the foreign invasion in China market, a large number of foreign goods entered China, which had a great impact on China's national industries and local brands.

2. Awakening of national consciousness: Under the background of awakening of national consciousness in modern China, China has a strong patriotic feeling, and the consciousness of supporting and protecting local brands has also been enhanced.

3. Development of advertising industry: With the outbreak of World War I, the great powers were caught in the war and had no time to take care of domestic business, which brought development opportunities to China's national industry and commerce, and the advertising industry also flourished.

Impact:

1. Promote the development of local brands: Through advertising campaigns, local brands have gained more attention and recognition, enhanced their competitiveness and promoted their development.

2. Enhance consumer awareness: Advertising activities not only enhance the influence of local brands, but also enhance consumers' consumption awareness and guide consumers to choose and use goods more rationally.

3. Promote the development of the advertising industry: The advertising war not only benefits consumers, but also promotes the development of the advertising industry and promotes the innovation and progress of the advertising industry.

Generally speaking, the advertising war between domestic products and foreign products in modern times is a special phenomenon under the historical background of modern China, which not only reflects the awakening of national consciousness in China, but also reflects the development and progress of advertising industry in China.