What is an advertising slogan?

Advertising slogans, also known as advertising slogans, can be divided into broad and narrow senses. Advertising, as the name suggests, means spreading the word. In a broad sense, advertising slogans refer to a promotional language used to introduce goods, culture, entertainment and other services to the public through various media and posters, including the title of the advertisement and the main text of the advertisement. In a narrow sense, advertising slogans refer to increasing the visibility of a company through publicity. Advertising slogans are also an essential means and method in marketing for businesses to gain profits. Advertising slogans are fixed promotional statements that are used repeatedly over a long period of time in order to strengthen the audience's impression of a company, product or service. It is a sentence or phrase in an advertisement that is memorable, has a special position, and is particularly important. Public service announcements are a light. Advertising slogans have a long life, and some will almost always be consistent with the name of the company and the trademark of the product. Because a slogan has been used repeatedly for a long time, it has gradually become a daily idiom. People will know it is a certain product of a certain company as soon as they hear it, thus increasing the visibility of the product and the continuity of sales. The role of advertising slogans in advertising is to add the finishing touch and the icing on the cake. The slogan can be independent in the advertisement, or there can be no slogan in the advertisement. If a slogan must be included, the slogan should also use popular words and be easy to read and understand.

1. The purpose of advertising slogans is to leave consumers with an impression of goods, services or companies through repeated publicity. Therefore, advertising slogans should generally be as short as possible and easy to remember. It should be short, contain no uncommon words, be easy to pronounce, have no undesirable ambiguities, and have the potential to be a buzzword. The best way to make advertising slogans easy to remember is to pay attention to rhythm and rhyme, making them easy to understand. Diamonds last forever, and a diamond lasts forever. It only melts in the mouth, but not in the hands. If the words are not refined enough, they will be too long and appear wordy. Advertising slogans that are too long are difficult to read, difficult to remember, and are not conducive to communication. Therefore, advertising slogans should pay attention to the singleness of the message, generally 6 to 12 words. A short advertising slogan that hits the mark, leaving a deep impression on you and never forgetting it. Advertising slogans should strive to be "unique" and highlight individuality. The key to whether an advertising slogan can be deeply rooted in people's hearts and leave a deep memory for the audience lies in the audience's familiarity with the advertising slogan, that is, the degree to which the advertising slogan is repeated in the media. In addition, the uniqueness of the advertising slogan itself is also an important influencing factor

Second, in fact, many successful advertising slogans are frequently exposed in the media and are relatively unique. . The frequency of repeated exposure of an advertising slogan is up to the advertiser, while uniqueness is within the control of the ad creator. On the one hand, the advertising slogan must be as different as possible from the advertising slogans of other companies and products. On the other hand, it must conform to the personality of the product and must show the service purpose of the enterprise or the unique function of the product or other related distinctive things. A bland and featureless slogan will hardly leave any impression on consumers. There are many ways to highlight individuality, one of which is to naturally embed the name of the company, brand, service, etc. If the company or product name can be matched with the sales characteristics and appear continuously, it will have a publicity power that ordinary advertising slogans do not have. It promotes the characteristics of the product and expands the visibility of the company and product brand. Some advertising slogans just show the same things about similar products without their own uniqueness, which makes it difficult to impress consumers. Therefore, advertising slogans must appeal to some personalized concepts to arouse consumers' enthusiasm.