Catering planning

Three practical catering planning articles Catering Planning Part 1

1. External publicity

Select the main publicity groups. The method of publicity is very simple, it is face-to-face communication to make them interested in our Halloween. The focus of marketing to them is Chinese-style Halloween and telling them that they can make friends through this event. There may be some difficulties in communication, but it should be overcome. Equipment is required at this stage, just a box of 100 to 200 business cards is enough. There are no other requirements for business cards, but the transportation route of the reception must be printed on the back and marked with text. If you find this troublesome, you can also print flyers and convey the message to the target group by dispatching orders. But if so, the effect may not be as obvious as face-to-face persuasion, and the cost will be much higher. One thing to note when persuading them face-to-face is that when he says he wants to go, give him a seat number on his business card. This will create a feeling of pressure in his mind that he has made a reservation, which will increase the likelihood of going that day. Because seats are limited. But the more people there, the greater the sensation.

2. Internal publicity

A. The first step of the publicity concept is to use the publicity reception to create a passionate Halloween on Halloween, and to promote the publicity with foreigners. Halloween slogan. Promotional form, order dispatch. Mainly distributed at Binjiang Road New Culture, Starbucks, and Pizza Hut. Giving people a first look at the reception will prepare for a Halloween event like no other. What kind of activities are not mentioned, leaving suspense.

B. The temptation of the wolf, this stage is to attract attention in a mysterious way. Starting a week before Halloween, let the sound of wolf howls come from the drinking party, preferably so that it can clearly reach the ears of passers-by. They also printed a propaganda leaflet entitled Who is Howling, once again setting up suspense for people, making everyone who got the leaflet want to ask what was howling at the reception, and what kind of Holy Spirit Night was going to be held at the reception. The place of issuing orders remains the same, but the method has changed.

C. Bloody Arrow, this idea is more sensational, but it is definitely on the edge of the law. It is difficult to implement and carries certain risks. But if it is really implemented, I believe it will definitely attract a lot of people. The plan is very simple. Two or three nights before Halloween, use red paint to draw a giant arrow on the Weijin road section opposite the reception. When people go to work the next morning, they can clearly see the blood-red arrow pointing directly at it. Reception. The flyers began to be distributed in the afternoon of the next day. The content of the flyers was an exaggerated description from an outsider's tone. The sudden appearance of the arrow gave people a magical and mysterious feeling. At the same time, as in the last publicity, it was accompanied by a corresponding audio tape to inform people in the form of a story. Phenomenon.

All the publicity work before the event comes to an end. Of course, because the future is unpredictable, it may change as things evolve during the event. Catering Planning 2

In order to further publicize and implement the "Food Safety Law", further popularize food safety knowledge, enhance the whole society's awareness of participation in food safety, and mobilize the whole society to care, support and participate in food safety work, according to In accordance with the spirit of the "Notice on Carrying out the 20xx National Food Safety Publicity Week Activities" of 10 departments including the Food Safety Office of the State Council and the relevant work requirements of the provincial and municipal food safety offices, this activity plan was specially formulated based on the actual situation of our county.

1. Guiding ideology

Food Safety Publicity Week activities should be guided by Deng Xiaoping Theory and the important thought of "Three Represents", thoroughly implement the Scientific Outlook on Development, and strive to practice scientific Supervision concept, strengthen the legal awareness, responsibility awareness, and integrity awareness of food producers and operators, improve the self-protection ability of the people, create a good social atmosphere, and promote the harmonious development of society.

2. Theme of the event

The theme of the publicity week is "Building an honest home and building food safety together."

3. Event time

June 11 to 17, 20xx.

IV. Promotion content

(1) Vigorously promote relevant legal knowledge. Food safety law and its implementation regulations and other laws and regulations; provincial and municipal government decisions and arrangements for food safety work.

(2) Focus on publicizing food safety improvement measures.

Promote the implementation of key food safety tasks in 20xx and the results achieved; publicize the special rectification activities to crack down on the illegal addition of non-edible substances and the abuse of food additives; publicize the results of actions such as comprehensive rectification of rural food safety, rectification of waste oil, and rectification of industrial gelatin.

(3) Deeply popularize food safety knowledge. Promote the basic knowledge of identifying fake and substandard food and toxic and harmful food, as well as common sense of food poisoning prevention and emergency response.

5. Publicity Forms

(1) Hold on-site publicity and consultation activities. Adopt on-site expert consultation, section display and publicity, put up posters and slogans, print and distribute popular science books, etc. to publicize laws and regulations and rectification results to the public, introduce the legal responsibilities and working procedures of the department, and seriously accept food safety reports and complaints.

(2) Give full play to the role of various media. Vigorously promote basic food safety knowledge by setting up special columns in newspapers, online media, and industry newspapers, publishing commentaries, broadcasting public service advertisements, holding special exhibitions, and setting up public hotlines.

(3) Organize and carry out "four advancement" activities. Organize and carry out the activities of "Food Safety Entering Government Offices, Entering Schools, Entering Villages and Entering Enterprises". The main responsible units of the County Food Safety Committee carry out food safety inspections in county squares, parks, communities, campuses, markets, enterprises, tourist attractions and other crowded areas. Security subject publicity and consultation activities.

Enter the agency: xx Street and relevant units hang promotional banners in front of their units, and focus on the theme of the promotion week to grasp the food safety issues that the masses care about and the society pays attention to, and use community bulletin boards, leisure squares, etc. Carry out targeted publicity and education activities.

Entering the school: The Education and Sports Bureau is responsible for arranging for primary and secondary schools to conduct a "Health Education" class with the theme of food safety during the activity, hold a class meeting with the theme of food safety, and hold a class meeting with the theme of food safety. Themed "Hygiene and Health" bulletin board, take home a letter promoting food safety knowledge. At the same time, food safety knowledge is introduced through multiple channels through campus networks, radio, bulletin boards, etc., especially to guide students to have a correct understanding of the food around the school and enhance food safety awareness.

Entering the villages: Each town (street, management committee) is responsible for supervising the villages under their jurisdiction to carry out food safety publicity and education activities every day using broadcasts, street exhibitions, markets, plain paper, posters and slogans, etc. , focusing on guiding villagers not only to pay attention to food prices, but also to pay attention to shelf life, storage requirements, bag damage, etc., and to develop good eating habits.

Entering enterprises: The Economic and Information Technology Bureau, Health Bureau, Agriculture Bureau, Animal Husbandry Bureau, Quality Supervision Bureau, Industry and Commerce Bureau, Food and Drug Administration, Commerce Bureau, Grain Bureau and other departments should adopt various methods to carry out food safety In the science popularization campaign, go into food production and operation enterprises, urge and supervise food production and operation units to display promotional slogans in prominent locations, conduct food safety knowledge training, print and distribute leaflets (must include department reporting hotlines), and further strengthen the awareness of food production and operation enterprises. A sense of responsibility.

6. Specific arrangements

(1) Launching ceremony. At 9 a.m. on June 11, the Food Safety Publicity Week activities were launched across the county. The county's Lianhuashan Square is the main venue for the county's launch ceremony. The Propaganda Department, Political and Legal Committee, County Supervision Bureau, Food Safety Office, Development and Reform Bureau, Economic and Information Bureau, Education and Sports Bureau, Science and Technology Bureau, Public Security Bureau, Health Bureau, Finance Bureau, Land and Resources Bureau, Urban Management and Law Enforcement Bureau, Agriculture Bureau, Forestry Bureau, Water Conservancy Bureau, Environmental Protection Bureau, Commerce Bureau, Ethnic and Religious Affairs Bureau, Animal Husbandry Bureau, Circulation Bureau, Grain Bureau, Tourism Bureau, Industry and Commerce Bureau, Quality Supervision Bureau, Food and Drug Administration 27 member units of the Food Safety Committee and various towns (subdistricts and management committees) including the Salt Bureau and the Salt Bureau participated in the launching ceremony. Eleven major organizers including the Health Bureau and Food and Drug Administration will provide at least 2 exhibition boards for display at the main venue. At that time, relevant leaders of the County People's Congress, County Government, and County CPPCC will be invited to participate in the launching ceremony at the main venue.

(2) In-depth publicity. During the Food Safety Publicity Week, each town, street, development zone, and member unit of each food safety committee must organize the "Four Advances" activities based on the actual conditions of the local department. Food safety promotion banners and posters should be hung in front of food production and operation enterprises, farmers' markets, chain supermarkets, catering units, schools, as well as in busy road sections, main roads, and event squares.

(3) Specific arrangements for the publicity week. Each town, street, development zone, and member unit of each food safety committee carried out centralized publicity activities in densely populated markets, streets, squares, schools, etc. in conjunction with local and departmental work responsibilities.

1. June 11: The Health Bureau and the Industrial and Commercial Bureau jointly held a publicity event. After the launch ceremony of the Food Safety Publicity Week, the Health Bureau set up publicity points and display boards at Lianhuashan Square and People's Shopping Mall to focus on publicizing food hygiene knowledge and basic knowledge on preventing diseases from being introduced through the mouth, and organized counterfeit and shoddy food exhibitions and publicity special Board, organize the preparation and distribution of relevant promotional materials. The Industry and Commerce Bureau set up publicity points at Lianhuashan Square, Yinhe Road intersection and at the entrance of Wanjiafu Supermarket, held real and fake food identification displays and publicity display boards, compiled and distributed relevant publicity materials; at the same time, it organized supermarkets and food consumption enterprises to set up publicity columns, Promote food safety knowledge by hanging slogans, displaying posters, and distributing promotional materials.

2. June 12: The Food and Drug Administration and the Association for Science and Technology jointly held a publicity event. The Food and Drug Administration set up an exhibition board at the intersection of Taiyi Supermarket to focus on promoting knowledge about catering food safety; it held a presentation ceremony for the teaching films of "Code for Food Safety Operations in Catering Services" and "Code for Food Safety Supervision and Management of Catering Services at Major Events" at the entrance of Xiaorunmin Supermarket. ; Organize a school canteen open day event and invite parents of students to visit the school canteen; invite reporters to report on the progress of centralized food safety rectification activities in the county's catering services. The Association for Science and Technology organized science popularization volunteers to set up publicity points in front of department stores, produce science popularization display boards, promote science popularization cultural knowledge; distribute science popularization promotional materials, and organize nutrition experts to provide consulting services.

3. June 13: The Agricultural Bureau held a publicity event. The Agricultural Bureau set up a display board for agricultural product safety knowledge at the entrance of Darunmin Supermarket, carried out rapid testing demonstrations of agricultural products, distributed promotional materials to introduce knowledge about agricultural product quality and safety consumption, and answered consumer doubts; it also used publicity vehicles to visit various towns (streets, management committees) To promote agricultural knowledge, organize experts to go deep into the fields to provide guidance on the planting of agricultural products; focus on publicizing the effectiveness of pollution control work at the source of agricultural products and common sense on the safety identification of agricultural products, and produce and distribute relevant promotional materials.

4. June 14th: The Grain Bureau held a publicity event. The Grain Bureau set up propaganda stations at the entrances of the first and second grain stores in the county, set up grain and oil safety knowledge display boards, distributed grain and oil food safety knowledge, and explained food Common sense on safe consumption; go to each town (street, management committee) to carry out summer grain purchase safety inspections, publicize grain quality and safety standards and policies, and ensure the safety of grain sources.

5. June 15th: The Quality Supervision Bureau held a publicity event and set up a display board at the intersection of Lianhua Supermarket to promote quality and safety knowledge. It adopted on-site consultation with experts, posted posters and slogans, and printed and distributed popular science books to inform the masses. Promote laws and regulations; hold quality inspection invitations to corporate events and food inspection agency open days, invite people's congress representatives, consumer representatives, news media and other personnel to visit food production and processing enterprises and food inspection laboratories, allowing all walks of life to have close contact Inspect testing institutions and product quality testing processes, and answer visitors’ questions in detail; hold food safety training courses; organize a training on the theme of food quality, safety and management for food production enterprise leaders and relevant personnel; Additive companies carry out a major inspection campaign.

6. June 16: The Bureau of Economics and Information Technology and the Water Conservancy Bureau jointly held a publicity event. The Bureau of Economics and Information Technology set up publicity points at the north gate of the People’s Shopping Center and the door of the department store, and set up food safety law publicity display boards. Hang banners in densely populated places; distribute food safety legal manuals and materials to citizens. The Water Conservancy Bureau has set up publicity points at Dongyuanju Dazhong Shopping Mall and Banqiaoju Jinniu Shopping Mall, hung promotional banners, posted promotional slogans in key breeding areas in relevant areas, set up aquatic product safety knowledge display boards, and issued aquatic product identification knowledge manuals to consumers; use Publicity vehicles go to large and medium-sized reservoirs and other aquatic product breeding sites to promote aquatic product knowledge.

7. June 17: The Animal Husbandry Bureau and the Circulation Bureau jointly held a publicity event. The Animal Husbandry Bureau set up publicity points at the Mengshan Food Factory and the safe meat sales points on the main streets of the county, made and hung publicity banners, and set up publicity Display boards, invite animal husbandry and veterinary experts and law enforcement officers to the site to promote the quality and safety of poultry and livestock products, explain meat product identification knowledge to consumers on-site; distribute meat product identification and identification knowledge materials; carry out animal husbandry farms (households), designated pig slaughterhouses, feed veterinary drugs Inspection of meat markets such as production and operation enterprises, farmers’ markets, and meat specialty stores.

The Circulation Bureau set up publicity points at the entrance of xx Winery and Wanjiafu Supermarket, hung promotional banners and set up publicity display boards to publicize the country's laws, regulations and policies on designated slaughtering of pigs; organized consumers and media reporters to visit designated slaughtering enterprises to experience Pig processing process and various quality and safety management measures; introduce to consumers how to identify fake wine, and inform consumers of the benefits of requesting orders and certificates during alcohol consumption.

8. Each town (street, management committee): Each town government, xx sub-district office, and economic development zone management committee shall arrange according to the "xx County 20xx Food Safety Publicity Week Activity Plan", Combined with their respective realities, create a strong publicity atmosphere for food safety knowledge by hanging promotional banners, setting up food safety knowledge display boards, arranging publicity vehicles, distributing clear papers, and promotional materials; at the same time, making full use of rural fairs, village radios, etc. Publicity channels focus on promoting food safety identification knowledge and guiding the masses to develop good living habits.

VII. Work Requirements

(1) Strengthen organizational leadership and clarify the division of responsibilities. All towns (subdistricts, management committees) and relevant units must fully understand the significance of carrying out food safety publicity week activities. The main leaders should personally grasp it, and the leaders in charge should rely on them to grasp it. According to the division of responsibilities, coordination and cooperation should be strengthened and implementation should be carried out item by item. Relevant units at the county level must promptly formulate targeted and operable activity plans in accordance with the themes, contents and requirements determined by the State Council's "Notice", carefully organize and implement them, strengthen departmental linkage, provide necessary human, material and financial guarantees, and ensure that Various publicity activities during Food Safety Awareness Week achieved effective results.

(2) Create a social atmosphere around the publicity theme. All towns (subdistricts, management committees) and relevant units must focus on the propaganda theme, be close to reality, life, and the masses, grasp the food safety issues that are closely related to the daily lives of the people and are of general concern to the society, and through various forms , multiple angles and multiple channels, carry out targeted publicity and education activities for the public, food producers and operators, food safety regulators, journalists, student groups, etc., and actively use consumer associations, food industry associations, and professional The role of organizations and volunteer groups is to bring food safety publicity and education to all levels and aspects of society, creating a good social atmosphere for improving food safety and security levels.

(3) Highlight the key points of work and do a good job in publicity and reporting. All towns (subdistricts, management committees) and relevant units must mobilize all parties to carry out food safety publicity and education activities, expand the depth and breadth of publicity and education, and focus publicity on rural areas, schools, and urban-rural areas. , construction sites and other weak areas at the grassroots level, deeply popularize food safety knowledge, improve food safety awareness and the ability to scientifically respond to risks. At the same time, to do a good job in publicity and reporting during the Publicity Week, radio and television stations should follow up and film the Food Safety Publicity Week activities every day, and set up columns in news broadcasts to publicize and report the publicity activities of various places and units; each town (street, management committee) Timely submit the text and image materials of their respective food safety publicity activities to the News Center of xx Radio and Television Station to expand the social impact of the Food Safety Publicity Week and ensure effective results.

Each town (sub-district, management committee) and relevant units are requested to submit a statistical table of local and unit food safety publicity week activities and summary materials of food safety publicity week activities in written form (add Stamped with official seal) and electronic version shall be submitted to the County Food Safety Office before June 20.

Contact person: xx

Attachment: 1. Food Safety Publicity Week Launching Ceremony Activity Plan

2. Food Safety Publicity Week Activity Statistics Table

3. Food safety slogans (reference content) Catering Planning 3

Event theme: Meili Catering Company launches a special large-scale discount event for Thanksgiving

Event date: November 25th - December 10th

Activity location: Meili Roast Duck Restaurant

Activity content: Eat 188 for free, a portion of Bashu Palace Chicken worth 28 yuan

Eat 288 for free, a portion of gold medal seabass worth 38 yuan

Eat 388 for free, a portion of ginkgo prawn balls worth 48 yuan

Note: Accumulation is not allowed, per table Only one dish can be given as a gift

Customers who participate in this event cannot use it at the same time as wedding banquets, table reservations and other preferential activities. Please see the in-store poster for details.

The final right of interpretation belongs to Meili Catering Co., Ltd.

Use the following publicity methods to promote and attract customers to make secondary purchases. When customers go to the bar to check out and consume the above-mentioned amount, the cashier must explain to the customer and give the customer free photos of the dishes ( Equivalent to vouchers) to guide customers’ secondary consumption psychology.

Promotion method:

1. Carry out community promotion according to the geographical conditions and the coverage location of our store’s member customers, and use the community bulletin board to place print advertisements, xxx blocks

2. Print 5,000 Dadu 16-page leaflets and use Dahe newspaper folders for publicity

3. Make a large-scale outdoor wall inkjet painting with the theme highlighting the event content

4. Print photos of the dishes and indicate that the stamp is valid (print the amount, Mr. Wang’s signature and the slogan {Delicious – not to be missed} on the photo, and stamp it on the back)

5. Draw on the water sign Hand-painted pop, placed at the entrance of the hotel, with the theme highlighting the event content

6. Make a door banner with a slogan about the event content

7. 10,000 messages on the SMS platform, the event begins Sent before (sent in batches)