Results of community group purchase

Moving the offline supermarket online changed the retail model.

Supply chain is the basis of community group buying, just like building a house without a good foundation. How can we make a more beautiful and sturdy house? Therefore, without a complete supply chain, users' needs for life cannot be guaranteed. Users need fresh fruits and vegetables, such as chicken, duck and fish. Therefore, it is necessary to establish a localized supply chain foundation and a national supply chain as a supplement to better serve.

First, divide the modules. Users only have purchasing power when they need it, which means it is best to have products suitable for family needs. It is not enough to have platform products. How do users place orders? As we all know, it is always difficult to take the first step for new things, just like the first transaction of Taobao in that year. Therefore, it is very difficult to combine the internet with offline communication channels, such as sending small advertisements in the vegetable market, pushing in the community, sharing with online friends and so on. The user has taken the first step to place an order, and the traffic comes in. The next step is how to retain this traffic.

Community group buying is based on social relationships, and people have a natural sense of trust. They may buy because of the recommendation of their friends, but the novelty will soon pass. How to keep this freshness in community group buying? The first is the service of the platform. Good shopping experience and good product promotion, take myself as an example. Why don't I continue to buy better, cheaper and better service products?

Finally, that is how to establish contact with users, that is, to find and train the head of the team. Most of the people in charge are Bao Ma or convenience store owners, and everyone has their own business to do. How to tighten this screw through management? That is to say, let the team leader become a vested interest in community group buying and establish a platform training system to manage it. In community group buying, the head of the group is the person who pushes, which is equivalent to the rider of the US group. The rider's food delivery speed is not fast and the service is not good. What kind of experience will it bring to users, so we must pay attention to the training of the head!