What's the difference between Tmall and its own store in JD.COM? COM？

Tmall and JD.COM have their own advantages, and JD.COM in JD.COM is similar to Tmall.

Merchants on Tmall open flagship stores, and many offline stores have physical stores. Basically, many online and offline brands have opened flagship stores on Tmall.

Enterprises in JD.COM are mainly self-employed. JD.COM has its own warehouse, and Tmall's logistics is in cooperation with third-party logistics or rookie post. JD。 COM's self-operated stores can be understood as follows: merchants go to various markets to purchase goods, and then sell them through JD.COM, using JD.COM. Send them to everyone.

Extended data:

The search rules of the two platforms are different. Tmall's search ranking mainly depends on the overall sales of the store, such as DSR score, weight, overall traffic of the store and so on. But JD.COM is different, because shops in JD.COM are mainly divided into self-operated and investment promotion, so when searching, the ranking will also take these two factors into account.

Generally speaking, the search on Tmall is mainly based on the overall location of the store. People go to Tmall to search for a product, and there are shops of some big brands in front, which also reflects Tmall's emphasis on shops. On the other hand, JD.COM pays more attention to the data of commodities themselves.

The biggest and most common difference should be logistics. JD.COM has a dedicated Jingdong logistics distribution, but Tmall logistics still relies on a third-party logistics company, and JD.COM has special distribution centers all over the country, so generally speaking, logistics in JD.COM will be faster than Tmall.

Another difference is that the entry modes of the two platforms are different. Tmall has a high entry threshold. If you are not a brand store and want to be a cat, you need a high operational ability. The sales of the store must reach a certain standard, and there will be business assessment every year.

Tmall has many kinds of stores, except flagship stores, specialty stores and franchise stores.