The method of attracting customers in gas stations is suitable for the method of attracting customers in gas stations.

1, make full use of holidays for marketing activities. Festival marketing has always been regarded as the best sales opportunity in the marketing field, and it is also called the moment to create radiant value in the brand market. You can make use of traditional festivals and legal holidays in a year to promote sales, make profits, pay a return visit, express condolences and other work to increase customer stickiness. Moreover, when some traditional festivals come, such as Dragon Boat Festival, Father's Day, Mother's Day and so on. , you can post posters of related festivals, so that customers can feel a strong festive atmosphere.

2. Transform the appearance of the gas station. People like to be close to beautiful things. Beautiful things are pleasing to the eye, and when you see beautiful things, you can't help but want to take a look. Therefore, the gas station can be decorated with some external objects, such as the door head, entrance lighting, windows and other overall effects of the gas station; Site stickers, signs, flags, Yi Labao, booths, banners, posters and other promotional materials; Light box or LED screen, window, vertical column design and other decorations. A mountain of gifts, goods on the table, etc. Make the gas station beautiful, and many customers will be attracted to it.

3. Use self-media tools to promote the information of gas stations. In today's society, we are in an era of self-media. Everyone has a microphone. When they see something they like or find novel, they will share it on social networking sites. On the Internet, every account is like a small media. Therefore, gas stations can choose a suitable platform for publicity and promotion by understanding the current issues of general concern to the public, such as establishing an official WeChat account belonging to their own gas stations and setting up services in the official WeChat account, such as oil price inquiry and activity content inquiry. At the same time, find customers' concerns and send them what they like.

4. Do a good job in service and stabilize customers. This requires Qi Xin, an employee in the gas station, to work together to do a good job in the service in the gas station and establish the customer's consumption memory. For example, according to the amount of consumption, different levels enjoy different treatment. If we follow the traditional "one size fits all" model, we don't pay enough attention to high-quality loyal customers, and we can't let high-quality customers enjoy more distinguished treatment, thus forming a great sense of gap and neglect in the hearts of high-quality customers.