What problems should be paid attention to in the design of showcase in children's wear shop?

The consumers of children's clothing are children, while the shoppers are parents or other adult guardians. Therefore, it is necessary to win the love of children and the favor of adults in the design of clothing display cabinets and the placement of goods. So what should we do?

In the design of clothing display cases, children's shops should not use hot light, let alone colored ones, and it is better to use halogen lamps and cool white light. Children's wear should be bright, which is different from the art of shop lighting. For example, some hot light can be used appropriately in autumn and winter, giving people a warm feeling. Style design can be a little cute and fancy, which can win the children's love.

When displaying clothes showcase, you can skillfully use keyboard layout, and show different effects through hierarchical display, which fully reflects the clever use of color language. Don't divide the color system too rigidly in this way of display. The left and right cold and warm tones of the store should be well coordinated, and the places with insufficient colors can be supplemented by adding lights.

in order to win the love of children and parents, children's clothing stores can carefully design the display cabinets and display them, highlighting the products' grasping consumers' psychology and promoting the transaction.

Merchants should also consider children's health when choosing children's wear showcases

We can see in some large shopping malls that most of the showcases for displaying clothes are made of wood, especially children's wear showcases, so we must pay attention to the selection of wood when shopping or making these children's wear showcases ourselves. Not all wood is suitable for making showcases, and not all showcases are made of the same wood.

first, when using wood, we must pay attention to whether it is environmentally friendly. According to the regulations, the wood used in shopping malls must be environmentally friendly.

Second, we should pay attention to the moisture content of the wood used. When the wood used for children's wear showcase is cracked or shrunk, it may be caused by the reason that the moisture content inside is too high or too low, so we should also pay attention to it.

Third, brand, the wood with good brand can generally reach the value of environmental protection, or even lower, and the children's clothes on the showcase will not bring harm to children.

Fourth, we should pay attention to the materials used in children's wear display cabinets. Generally speaking, the medium density chess board has good flatness, but if it is a display cabinet made of this board, there may not be screws on it, because the density board has little strength, so it is difficult to fix the screws on it. Therefore, many children's wear merchants will choose the integrated board, which is not easy to deform, and has good environmental protection. Moreover, it can be directly colored or painted, which is very good.

Store environment

The counters must be kept neat and clean (there should be no dust and fingerprints on the floors, mirrors, shelves and glass, and no personal objects can hinder the decorative effect).

damaged, dirty or worn products and promotional materials should be replaced in time.

don't use tape, nails or pins where customers can see them.

products, shelves, wall cabinets, glass, metal supplies, promotional materials and floors should be kept clean.

Problems to be avoided in exhibition

The products have no series of foil, and they are sold in pieces.

The theme of configuring the merchandise with unrelated props and POP is unknown.

post decorations or POP at will on the walls, mirrors, shelves and other places in the cargo area.

there are no relevant signs in the promotion activities, and the information about the activities is only conveyed to customers orally by the shopping guide.

too many independent and scattered decorations, which have nothing to do with the product theme, are used for ornament.

Xiong Haizi's color matching skills

The top is bright and the bottom is dark; Or the top is dark and the bottom is bright.

the upper part is complicated and the lower part is simple: the upper part with complex colors is matched with the lower part with pure colors; Find the color in the pattern of the top coat.

the top is simple and the bottom is complicated: the top with pure color is matched with the bottom with complex colors; Look for the color in the pattern of the top and bottom.

the main color of each suit should not exceed 3 colors, and the lining color should be the same color as the coat or form a contrast color.

what is suitable for children's wear shops?

The development trend of parents' consumption of children's shoes and clothing is one-stop shopping, but we need to pay attention to several issues:

1. Although it is one-stop shopping, the store operation must have its own characteristics, such as children's wear as the mainstay, shoes and toys as the supplement, and it must have advantages and priorities, and it is impossible to develop equally in all three directions at the same time. You can sell some children's toys around 3-7 years old. At this stage, children will generally love toys when they see them, and parents will generally try their best to meet their children's requirements. Sell some children's educational toys, building blocks and so on. Parents will also be more willing to promote sales.

2. At present, the proportion of children's consumption expenditure in the whole family's consumption expenditure is rising, and the current base is also very large. However, the key is to do a good job in market segmentation, which is very promising. At the same time, toys can attract children to visit children's clothing stores and are also the selling point of consumption.

introduction of toy placement skills in children's wear store

1. The goods parallel to the line of sight have high profits

The survey shows that the best selling items are placed in parallel to the customer's line of sight, waist-high and knee-high. Among them, the former is the best place to store goods in supermarkets, which can increase sales by 7%. Children's line of sight is different from that of their mothers, so the height of toys and clothes is also different.

2. The goods on the right will sell better.

The supermarket will take advantage of people's habit of using their right hands to put the goods that they want to sell most and have higher profits on the right side of the main shopping aisle or showcase.

3. Keep the entrance for goods with small profits but quick turnover

Generally speaking, goods with small profits but quick turnover and high purchase frequency are placed near the entrance, which can attract customers to enter the door?

4. Discount, a tried-and-true killer

There are a set of complicated price strategies in the supermarket, and you may see eye-catching slogans such as "low price every day" and "lowest price within 5 kilometers". This is the "halo effect" in the psychology of supermarket use, which gives you the impression that this supermarket is cheaper.