How many big discounts does Taobao have a year?

There are generally three large-scale activities with great strength and influence in Taobao in a year, namely: June 18, June 165438+ 10/1(double eleven), June 65438+February/kloc.

The 6 18 incident originated in JD.COM. In June, JD.COM launched a series of large-scale publicity activities with "Red June" as the propaganda point. Then Taobao joined in. Gradually evolved, 6 18 has become an important festival for major e-commerce websites.

The Double Eleven event originated in 2009, when an online promotion was held in Taobao Mall (Tmall). The activity was extremely hot, and the turnover far exceeded the expectation of the activity. Therefore, Taobao will set165438+1October 1 1 as the fixed date for promotion.

Extended data:

In 2009, the sales volume was 52 million, and 27 brands participated.

The annual sales volume of 20 10 was 936 million, and 7 1 1 brand participation;

20 1 1 annual sales of 3.36 billion, with 2,200 brands participating;

20 12 annual sales13.2 billion, 10000 brand participation;

20 13 annual sales of 35.2 billion, with 20,000 brands participating;

20 14 annual sales of 57 1 100 million, with 27,000 brands participating;

20 15 annual sales of 91200 million, with 40,000 brands participating;

20 16 sales120.7 billion, with 98,000 brands participating;

20 17 annual sales168.2 billion,140,000 brand participation;

20 18 annual sales of 213.5 billion,180,000 brands participated.