What's the difference between a trademark and a business slogan?

The difference between a trademark and a commercial slogan is as follows:

(1) Their stability is different.

Once a trademark is registered, the owner shall not arbitrarily change the words and graphics of the registered trademark to form a combination, which is absolutely stable; However, the business slogan should change with the changes of the market, the pursuit of consumers and the adjustment of the marketing methods of dealers.

(2) Their exclusivity is different.

After a trademark is registered, its exclusive right shall be enjoyed by the trademark owner, and no one else may use it without the cooperation of the authorized person; The advertising slogans of individual businesses, such as "reliable quality" and "good quality and low price", do not have the function of distinguishing the origin of goods and cannot be exclusive and unique to one person; Some commercial slogans, because of their uniqueness, can be exclusive to a certain enterprise: for example, the commercial slogan of Haier Air Conditioning is "Haier is always sincere".

(3) Both are protected by different laws.

After the trademark is registered, it is protected by the trademark law; Specific commercial advertising language can be covered by the Copyright Law or protected according to the Anti-illegal Competition Law if it meets the premise of the work defined in the Copyright Law.