What is the corporate image system? What items are included?

For a company, image design is not just a set of videos and several animations. Corporate image system is an extremely complex system, which can help enterprises to enhance brand influence from brand design to product packaging.

Brand power × product power × marketing power (communication power/channel power) = brand influence

Through CIS visual image recognition system, brand proposition and personality can be conveyed with distinct and consistent vision, and brand charm can be enhanced. Through brand packaging design, we can create a differentiated consumption experience for consumers, so that consumers can't live without it from the beginning and are willing to pay for it. Starting with brand visual promotion, brand interactive experience and e-commerce design, it covers online and offline communication channels to enhance the attractiveness and competitiveness of brands in major consumption scenarios.

First, the brand power-CIS visual image recognition system The brand CIS visual image recognition system includes brands CI, VI and SI, which can make the brand more recognizable and appealing, and is the best choice for visually grasping consumers' minds.

Take the basic system as an example, including LOGO design specification, standard color specification, mascot design, expression pack design and so on. , have maintained a high brand awareness. Whether it is text, graphics or cartoon hand-drawn style, it can closely follow the characteristics of the industry and the brand concept to give logo stronger recognition, uniqueness and symbolism, and use the golden section theory to make corporate LOGO more aesthetic and present unique "beauty" to users.

Second, product strength-brand packaging design Brand packaging design is a good way to reshape products. On the one hand, packaging protects the coat of products, on the other hand, it also shoulders important sales responsibilities. According to the survey, it only takes 0.2 seconds for people to let the goods come into view and then pass through the shelves. If customers want to be amazed at this moment and are willing to stop, they must rely on eye-catching packaging, which can be said to be equivalent to a mobile advertising platform.

Third, the marketing power-brand visual promotion network marketing is also indispensable to the use of various materials such as website design, store design and decoration, posters, manuals, etc., from the design of wooden fish based on Baidu to the design of marketing landing scenes such as website construction, mobile direct station, marketing pages, H5, and various effective marketing application products and services.

Through reasonable tool layout, seize the best opportunity for user consultation, enhance consumers' sense of participation and identity through interaction, and establish long-term consumer loyalty. Whether it is an interactive marketing page or an H5 page for games and tests, it will improve customer acquisition efficiency and achieve precise marketing for different industries.

All designs are not only made up of various design elements, but also many elements will use hand-drawn technology. At the moment when the homogenization of commercial design is more serious, hand-painted design retains a more temperature-conscious and unconstrained style. Many brands related to food, tourism and sports especially prefer hand-painted style, which is also a major trend of future design development. Whether it is hand-painted fonts, hand-painted graphics or artistic illustrations, we have professional hand-painted artists who can provide high-quality original works.

Vision is the first line of defense for human beings to receive external information, and 80% of people's access to information comes from vision. Therefore, visual promotion is the key to enhance brand marketing ability. If consumers want to better understand and remember the brand and achieve the purpose of marketing promotion, it is inevitable that they cannot do without the construction of brand visual system.

Provide consumers with what they need, not one more choice. Therefore, whether online or offline, interactive marketing is an inevitable choice. Everyone has the psychology of entertainment. Instead of putting products in the store and waiting for consumers to come to the door, it is better to invite consumers to participate in the experience, from one-way communication to multi-directional communication, from consumers passively accepting brands to consumers actively embracing brands and actively promoting them, becoming a new traffic portal.