How companies use culture construction to motivate employees

Changsong Consulting experts analyze that whether they are micro-enterprises, small and medium-sized enterprises, listed companies or large enterprises, they are inseparable from corporate culture. So what is the reason why companies must pay attention to the construction of corporate culture? How does corporate culture help a company? So, does corporate culture help motivate employees? The opinion of Changsong Consulting experts: Corporate culture is not a slogan, not a slogan, not a system, but a kind of thought or behavior that is intangible, invisible, unclear, and unclear, but can be felt by employees that has been formed in the company for a long time. Excellent corporate culture can stimulate employee cohesion, centripetal force and action. How to make all employees realize the meaning and value of corporate culture? Changsong Consulting experts summarize the following points on the role and value of corporate culture in motivating employees. Corporate culture can inspire employees' sense of mission. No matter what kind of enterprise it is, it has its responsibilities and missions. The sense of corporate mission is the goal and direction of all employees' work, and is the source of motivation for the company's continuous development or advancement. Therefore, no matter what kind of company it is or what kind of corporate culture it creates, first of all, employees must understand their responsibilities and missions for individuals, families, nations, and society. Alibaba makes it easy to do business in the world. This is Jack Ma's entrepreneurial mission. The corporate mission is to solve the value of corporate survival, what value can you create for mankind, society, customers, and consumers. Enterprises exist for value. Enterprises without value lose the meaning and space for survival. The mission of the company must be clear not only to the boss and senior executives, but also to all employees. This is called the construction of corporate culture. Corporate culture can condense employees' sense of belonging. The role of corporate culture is to allow a group of people from different places to pursue the same dream together through the refinement and dissemination of corporate values. Because the key to management is to manage people, and the key to managing people is to manage hearts. The role of corporate culture is to retain the hearts of employees and make them loyal to the company, the cause, and the profession. Let employees regard the company as their own home, regard work as their own business, and be able to work spontaneously and voluntarily. There is no need for supervision and management from others. This is called an excellent corporate culture. Therefore, an excellent corporate culture can unite people, boost morale, increase trust, unite strength, and make all employees think in one place and work hard in one place. Because a team is not a collective, a group, or an increase in the number of people, but a group with goals, beliefs, direction, and the ability to trust and support each other. Corporate competition is the competition of corporate teams. However, only companies with a sense of belonging can stimulate the passion and fighting spirit of employees and truly unleash the power of the team. Therefore, corporate culture construction must allow employees to find a sense of belonging to the company. This is where employees are loyal to the company. The immutable law is also the effective guarantee for enterprises to exert their team strength. Corporate culture can give employees a sense of honor. When running a company, no matter what industry or job you are engaged in, we must tell employees that there is no distinction between high and low companies, only the division of labor. Everyone must love their job, stick to their position, find the meaning and value of their work, and be happy and proud of their work. A person needs a face and a tree needs a bark. Whether it is an enterprise or an individual, we all need to pursue honor. How is a corporate or personal brand formed? Brand represents honor, brand represents quality, and brand represents integrity, so running a business means operating credibility. The honor of an enterprise is not the honor of the boss alone, but the honor of all employees. Because a perfect team does not have a failed individual, and a failed team does not have a perfect individual, so we have to fight for the enterprise, the team, and the honor. Everyone must make more contributions, achieve more results, and pursue a greater sense of honor in their own jobs and fields. We hope that every employee will go out on the street and someone will hold out their thumb and praise the employees of XX company for being such a good person. This is our honor! Corporate culture can achieve employees' sense of accomplishment. Why should a company create a corporate culture? Because corporate culture can bring together people from different cultures, different genders, different regions, different ages, different personalities, and different needs. Some people work for survival, some work for development; some work for money, and some work for face. . Because the purpose and motivation of work are different, the work goals pursued by people are also different.

The cultivation or creation of corporate culture requires cultivating the enthusiasm and personality of employees. It not only requires employees to abide by the system, but also appropriately meets the individualized or humanized needs of employees, fully embodying humanized management. Why companies should emphasize the pursuit of a sense of accomplishment is because according to the classification of the five major human needs, after people have satisfied their low-level needs, if companies want to stimulate employees' work motivation, they must give them a certain sense of accomplishment. The reason why Haier and Huawei can inspire employee progress and development. Because the company has established multiple technology awards for those who have made special contributions, and can even name new products after individual employees, employees can find motivation to work and pursue a sense of accomplishment at work. When the value of employees is recognized and affirmed by the company, the potential of employees will naturally be stimulated. And the bigger a company is, the more important it is to build or manage corporate culture. Because small businesses can rely on people to manage them. When a company grows, there will be too many people, too many departments, and the management will be too complicated. If the company still relies on people to manage people, then it must not be managed well. Only by relying on the power of culture can we manage it well. All employees of the company are closely united. Therefore, operating a business must pay attention to cultural construction. Corporate culture can enhance employees' sense of responsibility. The construction of corporate culture must cultivate employees' sense of responsibility. The company must publicize the importance of employees' sense of responsibility through a large number of materials and documents. Managers must instill a sense of responsibility, crisis awareness and team awareness in all employees. Everyone clearly understands that a company is not a company of the boss, nor a company of senior executives, but a company where all employees work together. No matter whether the company has difficulties, whether it is responsibilities or honors, these are all shared and enjoyed by the employees. Therefore, the corporate culture must establish correct values, truly ensure that everyone has to bear the heavy burden, and everyone has indicators. Only when every employee takes a small step forward can the company take a big step forward. This is the importance of responsibility. Corporate responsibility requires heavy rewards and heavy penalties, but we should try to achieve more rewards and fewer penalties. We focus on rewarding good employees who work conscientiously and responsibly and are conscientious in their work. Because what the company values ????is what employees will learn, so a good company must set a good example in order to form a good culture.