What brand is gap?

GAP is one of the largest clothing companies in America. When 1969 was founded, there were only a handful of employees. Now, it is a multinational company with three brands (GAP, Banana Republic and Old Navy), more than 4,200 chain stores, annual income of over 65.438+0.3 billion dollars and 65.438+0.65 million employees. Speaking of McFashion, it is inevitable that there will be a gap. This cheap fashion brand, which was once popular all over the world, was associated with many stars in that year, for example, sharon stone wore it to attend the Oscars; Another thing that makes this brand so famous is actually Lewinsky, the famous blue skirt, which is also GAP's. Every American or Canadian, whether he or she is poor or rich, will definitely own more than one GAP costume. Now, its specialty stores have blossomed all over the world, with more than 2,600 overseas specialty stores, so that young people from all corners of the world can wear classic pullover T-shirts printed with the three letters GAP. However, GAP has long been the most famous and influential mass casual wear brand in the world, and it is a large-scale clothing group representing the same leisure and simple culture. Founded by Donald and Doris Fisher in 1969 in Gap, San Francisco, California, it has become one of the largest clothing groups in the United States, with three brands (Gap, Banana Republic and Old Navy), 4,250 stores and165,000 employees. GAP group is undoubtedly one of the most striking enterprises in American clothing industry.

trait

GAP clothing, marked by casual clothes with reasonable prices and simple styles, is deeply loved by the American public. On holidays, there is always a constant flow of people in the GAP store. GAP clothing can represent the fashion of ordinary American young people, which is simple, generous and casual. It is worth mentioning that its pants are more suitable for the public, and the details are simple but very popular. In addition, due to its frequent promotions and discounts, you can often buy good quality pants for less than $30. GAPTt T-shirt is also very good, because its price is about $65,438 +05 (after discount). GAP Kid children's wear, founded in 1986, is also popular with parents with children. Compared with special children's brands such as carters, many of its children's clothes have a little "adult" feeling and personality. 1990, Baby Gap also joined the Gap family, which also opened up a world for the American baby clothing market. Many people like GAP because of its convenience. You can buy clothes for the whole family in a shop. In 1997 and 1998, GAP, Gap Kids and Gap Baby all set up online stores, which makes people have more convenient choices. In 200 1 year, GAP was selected as a 4-star excellent enterprise by consumers with a perfect score of 5 stars, which shows its position in consumers' minds.

Chinese market

GAP, the largest retail brand in the United States, finally entered Beijing, and its first store, Chaoyang Joy City Store, was officially unveiled on1October 7th 165438+. The reporter visited the GAP store and saw that although GAP did not promote the opening of Chaoyang Joy City Store 165438+ 10 on October 7, it was still very popular that day, attracting many foreign consumers! The reporter asked the GAP clerk that the turnover of 165438+ on the first day of opening on June 7 was quite gratifying. It seems that the driving force of GAP brand is still quite strong! It is reported that GAP will open two stores in Beijing and Shanghai, the first flagship store in China will be located in Chaoyang Joy City, and the second store will be located in Sun Dongan APM. Reporter165438+1October 7th, I went to the store and learned that the style of GAP China is the same as that of Japanese models, which is very suitable for Asian figure. Whether it is color or style, it is full of international fashion sense! In terms of price, children's wear started in 99 yuan, and adult wear is probably above 200 yuan. In contrast, H &；; The prices of fast-moving consumer goods brands such as M and ZARA are basically the same. It seems that the competition in Beijing fashion market will be more intense, and the ultimate beneficiaries will definitely be ordinary consumers.