How can I persuade my guests to buy my clothes?

Persuade customers with implicit language

Sometimes, we may not remember the image of this advertisement, but we will deeply remember some frequently heard advertising words, thus paying great attention to the product. In fact, these attentions are an unconscious behavior and the result of language suggestion. Repeated propaganda has accumulated in people's subconscious. When people shop, people's consciousness will be subconsciously influenced by these advertising messages, and people will unconsciously buy this product. Therefore, salespeople can also make use of suggestive language to make these languages have an impact on customers' minds inadvertently and leave a mark on customers' subconscious, thus making the persuasion effect more remarkable. So what specific suggestive language can stimulate customers' desire to buy?

1. "When you use it ..."

When communicating with customers, get used to saying "when to use …" instead of "if" and "if". "When ..." This sentence has a good implication. It instills the information that customers have subconsciously bought this product. Now we are teaching the customer how to use the product, rather than persuading him to buy it, thus avoiding the customer's resistance and stimulating the customer's possessiveness of the product.

For example, "when you use this laptop, it will greatly improve your work efficiency." I'm sure you will like it very much. " If we use "If you have such a laptop …", customers will feel "I may or may not have it."

2. "Let's ..."

Sales experts like to use the sentence "Let's ....." to stimulate customers' desire to buy, because it can create a cooperative atmosphere and make customers realize that the salesman and he are on the same front, not opposing each other, which can reduce each other's pressure and make it easy to reach an understanding. For example, the salesman said to the customer, "Let's see what extra benefits we can get from buying the product." This sounds much more comfortable than "If you buy a product today, it must be worth it". In fact, the two statements want to express the same meaning, but the sentence "Let's ....." is more acceptable to customers.

3. Affirmative words

As salespeople, we can't say "no?" "Don't you like it?" "Not cheap?" Negative words such as "don't buy", "don't like" and "not cheap" will bring to each other. We should say, "I believe you will have a feeling of wanting it as soon as you see it …" "You will like it, this product is really cheap …" and so on. The use of affirmative statements can give customers positive psychological hints and guide them to give positive answers.

Language has a profound influence on human thinking and behavior. Therefore, in the process of sales, especially at the critical moment of the transaction, using some positive hints is of great help to the success of sales. Therefore, the salesman must say more positive words, such as: "Do you want to have it right away?" The positive hint is "self". "I'm glad you made a wise decision, don't you think?" Affirmative suggestive words are "wise decisions". "I think it's better for you to decide now." Affirmation means "decide now". "I think you will be satisfied with buying our products in the future." The definite hints are "bought" and "satisfied".

Suggestive language can make customers nod their heads and help us reach a deal. Therefore, sales staff may wish to pay more attention to this kind of language and practice more in peacetime, so that it can become a good helper for our sales.