202 1 national consumption promotion month started, how to ensure profits?

There are three ways to ensure profits in shopping mall promotion:

1. The success of promotion depends on the chain-on-chain and year-on-year growth rate.

Promotion is not only gross profit margin, not only sales, but also the increase of gross profit during the promotion period. However, our ERP statistics often ignore the comparison between cost input and gross profit during the period. For example, the price promotion period of arowana is three days, and the supply price is increased by two yuan before the event. During the event, the supplier's price was lowered, and the price increase in the store was also lowered. 0.5 yuan only. Suppose the sales during the activity period is 10000 yuan, and the sales in the first three days of the activity is 2000 yuan. From the perspective of sales volume alone, the purpose of the activity has been achieved and the sales volume has been greatly improved.

2. Let consumers find a promotion reason.

To some extent, promotion is the diffusion of information, and the evaluation of promotion effect is the collection and analysis of information. Although the current promotion is mainly price promotion, how to correctly formulate and select promotional goods and how to formulate promotional prices is not only related to the success or failure of short-term promotion activities, but also affects the later operation of supermarkets. First of all, there must be reasons for promotion and reasons to convince consumers. For example, when supermarkets promote sales, they will find that the promotion effect of food will be better than other non-food products. Of course, this is related to the category, and food is a fast-selling product; But from another perspective, consumers will position themselves from the heart: once the food is promoted, the shelf life will definitely come, so the price is cheap. The shelf life is coming, after all, it hasn't arrived yet, so it's no problem to buy and eat, so this promotion is easy for consumers to accept.

3. Set the promotion price to maximize profits.

When it comes to price transparency, it comes to the price increase of goods. Nowadays, supermarkets like to introduce prices based on cost price (supply price) and their gross profit margin, whether it is promotional price or daily retail price. For example, the daily gross profit of a supermarket is 15% ~ 18%, so it is enough to increase the price of 1 yuan to 1.2. On this basis, it is good to increase or decrease according to different categories.