What is rational people's marginal benefit decision?

Marginal benefit refers to the fact that economic entities in the market have expanded production for many times in pursuit of maximum profit, and the benefit generated by each investment will be the difference between the benefit generated by the previous investment.

for a long time, the sales volume of TCL refrigerators in the market has not improved. Facing the increasing competitive pressure of the refrigerator industry and the sluggish market, TCL refrigerators can barely survive. However, under the increasing threat of many elite brands in the same industry, TCL refrigerators can only wander in the second line of the same industry and have never been able to squeeze into the first line. Facing the huge market competition pressure, TCL first made a comprehensive analysis of the advantages and disadvantages of its own products. After discussion, it was found that if the refrigerator industry wants to promote its brand and enhance its market competitiveness, it must let users experience the products personally, because the personal experience and feelings of consumers can promote their purchase of products more than the advertisements of merchants.

so, how can we make consumers experience the products personally when we promote ourselves? How can we get consumers to nod their heads and approve products? The refrigerator can't speak by itself, so find a "mouth" that can speak for the refrigerator. Therefore, TCL has set its sights on the beverage industry. The sales period of drinks is the same as that of refrigerators, so it is natural for consumers to put drinks in refrigerators to keep them refreshing and cool. Putting it in the refrigerator for a period of time can keep the drinks refreshing and cool, which is equivalent to indirectly affirming the performance of the refrigerator. TCL finally targeted Nongfu Spring as a beverage, which became the first choice for TCL because of its famous brand, successful publicity, bold acceptance of new ideas and strong execution.

in order to make Nongfu Spring agree to cooperate with itself, TCL invited Nongfu Spring to participate in a large-scale publicity activity. During the activity, TCL put Nongfu Spring's drinks in the refrigerator so that consumers who bought the refrigerator could taste the drinks for free, so as to promote the "fresh-keeping" effect of their refrigerators, and Nongfu Spring also vigorously promoted its products with this activity. Both sides have gained their own interests. At the same time, TCL shares resources with Nongfu Spring in its own activities and media advertisements. However, TCL actually does not suffer, because the value of these communication resources has not been well utilized in the past. Let these underutilized idle resources exchange with Nongfu Spring, which will surely bring higher marginal benefits.

Therefore, TCL refrigerator used its own media resources and publicity activities to provide strong support for Nongfu Spring, which saved huge costs. In exchange, Nongfu Spring provided TCL refrigerator with CCTV advertisements and other promotional resources, which promoted the latter's products. In this cooperation, both parties can make profits at the same time because of their fine-tuning of their marketing strategies. This is an innovative way of cooperative sales, and it also embodies an important economic principle-rational people's marginal benefit decision.