What rhetorical devices will be used in TV advertisements?

1, ask questions. Use questions to arouse people's thinking and enhance their attraction. For example, "Why is blood thicker than water? Because there is love in it ","Do you want to make some contribution to society? Are you willing to give others some love? Please participate in blood donation! " These TV advertisements are novel in conception, clever in questions and thought-provoking. 2. Contrast. For example, "the blood you give is limited, and the love you give is infinite" and "a good person gives a drop of blood, and the patient relieves all worries". This is a TV advertisement created by contrast, which gives people a deep impression and enlightenment through sharp contrast. 3. thimble method. For example: "There must be a road to the end, and there must be a Toyota when there is a road!" The TV advertising language created by figures of speech such as personification, pun, contrast and metaphor is kind and infectious. 4. duality. For example, to promote Putonghua and publicize the slogan of TV advertisements, "Speak Putonghua and focus on the core, and be an upright China person"; The slogan of TV advertisements for voluntary blood donation, such as "the nation rises in dedication and life continues in blood", adopts double figures of speech, which makes people sound harmonious and pleasant, read fluently, give people aesthetic feeling and facilitate memory. 5. imitate. It uses well-known sentences to make them have new meanings, thus achieving the effect of deepening the impression. For example, "I hope people will live for a long time, and there is blood in their hearts" is written by Su Shi's poem "I hope people will live for a long time, and thousands of miles will be beautiful together". This kind of TV advertising language is widely known, which makes people feel cordial and helps to win people's goodwill. 6. Puns. It uses puns to give words multiple meanings, thus obtaining intriguing results. For example, "Speak Mandarin well, and close friends are everywhere in China", and the word "close friends" is a pun. The TV advertising language created by pun can increase the level and richness of expression, with shallow meaning and endless aftertaste. 7. metaphor. For example, "blood, the source of life, the bridge of friendship" and "Mandarin-65.438+the bridge between 300 million hearts" vividly illustrate their respective functions. The above seven rhetorical devices, such as questioning, comparison, thimble, antithesis, parody, pun and metaphor, respectively illustrate the commonly used devices in advertising language, which make the advertising language more vivid and vivid, thus deepening the hearts of the audience, making the audience remember the advertisement and achieving the advertising effect.