On the skills of attracting audience's attention in new media advertising copy

The skills of attracting the audience's attention in new media advertising copy mainly include grasping the audience's needs, being concise, creating emotional voice, using humorous elements, using network hotspots, highlighting brand characteristics and using visual elements.

1. Grasping the audience's needs: Before writing the advertising copy, we should deeply understand the needs and pain points of the target audience, and make demands according to their needs, causing * * *.

2. Concise and clear: advertising copy should be concise and clear, highlight key points and avoid lengthy and complicated expressions. Attract the attention of the audience in a short time.

3. Create emotional resonance: through emotional language, stories, music, etc. Stimulate the audience's emotional buzz and make them feel good about the product or service.

4. Use humorous elements: humorous advertising copy can make the audience feel relaxed and happy, and at the same time deepen the impression of the brand.

5, the use of network hot stalks: the use of network hot stalks can increase the interest and topicality of advertising copy and attract the attention of more audiences.

6. Highlight the brand characteristics: Highlight the unique selling points and advantages of the brand in the advertising copy, so that the audience can have a sense of cognition and trust in the brand.

7. Use visual elements: Using visual elements such as pictures and videos can present the characteristics of products or services more intuitively and attract the attention of the audience.

New media advertising channels:

1. Q&A platform launch: New media advertising channels include Q&A platform, self-owned media and Q&A platform. Among them, the question-and-answer platform is one of the important channels for new media to advertise. By answering questions, users can ask questions to the platform and get relevant information, thus promoting products.

2. Video advertising: Video advertising channels mainly include video websites, short video platforms and official WeChat accounts. You can put advertisements on the video platform, put video advertisements on target customers to watch videos, and improve the exposure and conversion rate of advertisements through visual impact and emotional buzz.

3. Sina Weibo: As a new media platform, Sina Weibo has huge user resources, and can put in new media advertisements through accurate positioning and advanced data functions. At the same time, Weibo's social function enables it to promote more effectively. By sharing and forwarding, the promotion scope of advertisements can be expanded and secondary promotion can be formed.

4. Social media advertisements: Social media advertisements refer to advertisements placed on social media platforms. By placing them in the social media accounts of target customers, the exposure and conversion rate of advertisements can be improved.