"celebrating the new year on the spot" has become a past tense! Many local governments no longer advocate "not returning home unless necessary"

6543810.7, the curtain of Spring Festival travel rush in 2023 was opened, and people who went home for the New Year began to return home one after another. Compared with previous years, the initiative of "not returning home unnecessarily" in various places has been significantly reduced. In addition, the warming of the tourism market has also made "celebrating the New Year on the spot" a thing of the past.

The reporter noted that although some major manufacturing provinces have issued a number of policies and invested "real money" to encourage migrant workers to "celebrate the New Year on the spot", experts believe that "keeping people for the New Year" in some cities under the new background is different from that advocated during the Spring Festival in previous years. It seems that there is not much difference in content, but their internal logic and policy objectives are actually very different. The huge and floating population has been redefined as a vital resource element, and even become the object of fierce competition in various places.

The initiative of "not returning unless necessary" is obviously reduced.

Near the Spring Festival, some areas have sporadically proposed "not returning home unless necessary" and "returning home cautiously". In June 5438+May, the official WeChat of Shaoyang County, Hunan Province issued a "warm reminder" saying that the Spring Festival is approaching, and it is advocated that everyone should not return home unnecessarily during the high incidence of the epidemic, avoid visiting relatives and friends and traveling across regions, and minimize going out. Among them, "non-necessity of not returning to China" caused great controversy, and finally the article was deleted.

In June 5438+May, the official micro of Shaoyang County issued a reminder "Don't return home unless necessary".

103, 65438, Xinxing District, qitaihe city City, Heilongjiang Province, suggested that it is the peak period of epidemic fermentation, and it is a warm reminder to "return home cautiously". Some people suggest staying at work as much as possible and sending "Cloud New Year greetings and cloud greetings" to friends and relatives through the Internet, telephone and video. Compared with previous years, the above-mentioned localities did not explicitly refuse to return home during the Spring Festival, but reminded them to take protective measures in relevant measures to travel safely and orderly. Shaoyang County, for example, said that people infected with COVID-19 who are treated at home are strictly restricted from going out to visit relatives and travel, and those who have symptoms such as fever, dry cough, fatigue and sore throat should avoid taking public transport and going to crowded places until the risk of infection is eliminated. The reporter noted that after the implementation of the "New China Ten Articles" to optimize epidemic prevention and control on June 7, 2022, all localities ushered in the peak of infection. In this context, the phenomenon that local governments advocate "not returning home unless necessary, and spending the New Year abroad" has been significantly reduced.

Over the past few days, Lianzhou City, Guangdong Province, wen county City, Hubei Province, Yichang City, Yuhua District, Changsha City, Hunan Province, Boshan District, Zibo City, Shandong Province and many other places have clearly stated that if you plan to return home in the near future, please plan your route reasonably in advance and try your best to return home at the wrong peak. The Yunnan Provincial Center for Disease Control and Prevention issued a health reminder that citizens should take the initiative to provide information to township governments and villagers' committees before returning home; Jinxian County, Jiangxi Province issued a letter to Jinxian's fellow villagers and students abroad, which indicated that his hometown was fully prepared for his safe return. Bai Wenxi, chief economist of IPG China, believes that most areas that are still calling for "celebrating the New Year in situ" are worried that the large-scale cross-regional personnel flow during the Spring Festival will lead to the spread of the epidemic, thus causing pressure and impact on the local public health system.

Tourism fever makes "celebrating the New Year on the spot" a past tense.

With the approach of the Spring Festival in 2023, the Spring Festival tourism market is gradually "warming up". According to the report released by Ctrip, as of June 5, the booking volume of 65,438 people during the Spring Festival increased by 45% compared with last year, and the per capita tourism expenditure increased by 53% year-on-year. The "great migration" scene of returning home to visit relatives and travel for the New Year has made "celebrating the New Year on the spot" a thing of the past. According to the report, as of June 5438+1October 5, long-distance travel orders for the Spring Festival holiday accounted for 70%, an increase of 72% compared with last year.

In addition, during the Spring Festival, the volume of air ticket orders increased by about 15% year-on-year, and more than 60% of domestic destinations booked air tickets, exceeding last year. Judging from the total orders up to now, Shanghai, Beijing, Sanya, Guangzhou, Chengdu, Shenzhen, Kunming, Hangzhou, Chongqing and Haikou are among the top ten destinations for the Spring Festival. Fang Zeqian, an industry analyst at Ctrip Research Institute, told the media earlier that "this Spring Festival, users may be more inclined to return home to visit relatives or go to long-term holiday destinations to enjoy a different Spring Festival."

Railway passengers go home

Bai Wenxi said that from the policies and measures in many places, the voice of "celebrating the New Year on the spot" this year is no longer strong. He believes that the policy changes are in line with the tone of the overall national epidemic prevention policy adjustment and change, and also meet the emotional needs of China people under the new background, which is conducive to promoting the flow of people, the recovery of social exchanges and the recovery and prosperity of transportation and cultural tourism consumption during the Spring Festival.

Encouraging "celebrating the New Year on the spot" is actually a stable job.

Who is still encouraging "celebrating the New Year on the spot"? The reporter noted that near the end of the year, the major coastal manufacturing provinces are still calling for "celebrating the Spring Festival on the spot", and have successively introduced various policies of "staying at work" and invested "real money and silver" to encourage migrant workers to return to their jobs and spend the Spring Festival at their workplaces.

Recently, in order to encourage and advocate foreign employees to stay in Hangzhou for the Spring Festival and help enterprises to return to work and achieve production, Hangzhou, Zhejiang Province will issue 600 yuan coupons to every foreign employee who stays in Hangzhou for the Spring Festival.

Hangzhou is not the only place that advocates migrant workers to "stay in Hangzhou for the New Year". Yiwu, Zhejiang introduced ten measures to "save the Chinese New Year". Non-Jinhua employees who pay the basic old-age insurance premiums in Yiwu can apply for 500 yuan/person digital RMB red envelopes. In addition, Quanzhou, Fujian Province has also introduced measures to support enterprises to stay in their posts and promote production. Give employees a maximum reward of 3000 yuan before the festival.

Under the new background, the concepts of "keeping people for the New Year" and "celebrating the New Year on the spot" advocated by some cities during the Spring Festival in previous years seem to have little difference in content, but their internal logic and policy objectives are actually quite different. Bai Wenxi analyzed that the optimization and adjustment of epidemic prevention and control policies were promoted in an orderly manner, and the flow of people and logistics recovered rapidly. The wave of returning home brought by the upsurge in Spring Festival travel rush is no longer regarded as a "risk hidden danger" that needs special mitigation. In contrast, the huge and mobile population has been redefined as a vital resource element, and even become the object of fierce competition in various places.

Migrant workers return home

Xie Xiaowen, a well-known commentator, said that some cities in the above-mentioned manufacturing provinces have invested real money and silver, and the sincerity of "keeping people for the New Year" is full. The most direct consideration is obviously to keep your job and put aside emotional factors, so it is still of practical significance to encourage and call for "celebrating the New Year on the spot". Bai Wenxi suggested that the policy of "celebrating the New Year on the spot" is inevitable as the actual situation changes. For those who need to return home, they should decide whether to return home for the New Year or "celebrate the New Year on the spot" according to the specific conditions of themselves and their hometown. In addition, local governments and enterprises can appropriately guide and encourage "celebrating the New Year on the spot" from a policy perspective, such as employee benefits, incentives, flexible or off-peak vacations.