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How to name a chicken farm?
How to name a chicken farm is a problem that many newly opened chicken farms must consider, because a good name can get twice the result with half the effort on the road of building a brand. So what is the knowledge of naming a chicken farm? Let's use real classic cases to analyze how to give a good name to a chicken farm!
I think the best brand name in the animal husbandry industry is "Huicheng" brand of Zhengzhou Huicheng Animal Pharmaceutical Co., Ltd. When I first saw the image propaganda map of Huicheng brand, I was shocked. The background is: pale green sky, faint green clouds, two vibrant green leaves and two frolicking butterflies constitute the most beautiful picture between heaven and earth, which is refreshing. A dove symbolizing peace, harmony and honesty spread its wings and flew over. The big characters written one by one: "Love everything and treat the world sincerely" show great love and sincerity to the fullest. Finally, the brand of "China Huicheng" with China elements moves horizontally, and in an instant, Huicheng brand can shake our hearts.
Huicheng brand of Zhengzhou Huicheng Animal Pharmaceutical Co., Ltd. can be said to be a good brand model in the animal husbandry industry, which incorporates corporate culture, entrepreneurship and business philosophy. When people think of Huicheng, they think of profit and honesty. What Huicheng Company wants is to form a * * * knowledge with everyone and play the role of * * *. However, just singing * * * is not enough. What is even more admirable for Huicheng Company is that Huicheng brand is both vulgar and extraordinary, which makes the concept of Huicheng brand rise to a very high level. Their brand concept is: benefit all things and be sincere to the world. It can be explained as: love everything in the world and treat everyone in the world sincerely. Huicheng brand is loud and catchy; There is not only great love to save people, but also the courage to win the world sincerely. Especially in the veterinary medicine industry of healthy livestock and poultry breeding, it is really a stroke of genius, just right!
From the above cases, we can analyze that there are several key factors in the naming of chicken farms.
1, the name of the chicken farm should be catchy, and it is best not to detour. Facts tell us that the best brands must be easy to remember.
2. When naming a chicken farm, you should pay attention to the number of words. Two words are better, three words are acceptable, and four words are best avoided.
3. naming a chicken farm is like crowing a rooster? It sounds loud and clear. Many bosses do not attach importance to the naming of chicken farms, and it is obviously not conducive to brand promotion to set up Xiaohua Chicken Farm and Xiaoliu Chicken Farm casually. Brands can be vulgar, but they must have bright spots.
4. The name of chicken farm should be combined with brand culture and business philosophy. You can determine the management concept of the farm first, or you can name it first and then determine the enterprise concept. However, it is best to combine the two closely. Just like Huicheng brand, Huicheng brand has a six-word brand concept: the cultural essence of "benefiting everything and being honest with the world" is "Huicheng", and people will know it is Huicheng brand when they see "benefiting everything and being honest with the world"; When you see "Huicheng", you can think of Huicheng's brand concept: "benefit everything, be honest with the world".
5. Chicken breeds, history, culture and geographical characteristics can be considered when naming chicken farms, especially when naming special chicken farms.
6. Be careful of infringement when naming a chicken farm. If your name has been registered as a trademark, it is not conducive to future promotion.
7. Pay attention to rights protection when naming chicken farms, and it is best to register them as trademarks. When someone fraudulently uses infringement, they can take up legal weapons to crack down.
8. You can also go to a professional naming website to name the chicken farm. We can list unexpected names on the internet, which can open up our naming ideas.
9. After the chicken farm is named, it should be promoted. The smell of wine is also afraid of the deep alley, and even the best brands need to be promoted. I will discuss this topic with you about how to promote it in the future.
This article only makes a simple statement to tell you how to name a chicken farm. The specific name still depends on your own decision. [Yang Fei Animal Husbandry Marketing]
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