How to write a shopping mall sales analysis

Question 1: How to write a shopping mall sales summary? Time flies, 2007 has passed quickly. Looking back on the past year, I can’t help but feel a lot of emotions... Time flies,

In the blink of an eye, another annual milestone will be crossed. Looking back, although there are no spectacular results, it can be regarded as an extraordinary test and temper.

I am very grateful to the company for giving me this platform for growth, which has enabled me to continue learning and progress at work, and slowly improve my own quality and talents.

Looking back on the past, The company accompanied me through a very important stage in my life, which made me understand a lot. The support and care of my leaders made me understand the warmth of the world. Here, I would like to express my sincere gratitude to the leaders of the company and all the people. My colleagues would like to express my most heartfelt thanks,

Only with your help can I become more comfortable at work, and because of your help, can the company's development be brought to a higher level,

At work, focus on the company's central work, compare with relevant standards, be strict with yourself, and complete various tasks well.

Review and summarize the work, achievements, experience and shortcomings of the past year, and plan the work for 2008

In the new year's work, make a good start and start well We can make progress, make use of our strengths and avoid weaknesses, and be able to carry out the work in 2008 smoothly.

In the past year, under the correct leadership of Mr. Feng and the leadership team of the mall, our mall has been working according to the annual work plan formulated in 2006. The shopping mall leadership team conducted inspections and research on Guilin Road, Hongqi Street and other business districts,

repeatedly reviewed the upgrade plan and implementation details, learned advanced business concepts, eliminated business dead ends and other active and effective measures for This year's corporate work

has achieved very obvious results. What is particularly worthy of recognition is that in the upgrading and transformation of the company this year, we have adopted a series of powerful measures such as expanding the business area, upgrading the brand, adjusting the cargo space, renovating the store

, and strengthening management. All employees have united Working together and working together, we have achieved certain economic and social benefits.

Not only has the corporate image been improved, but sales performance has continued to rise. Every customer who comes here marvels and says, "The changes in Eurasia Xinfa are so big."

"The brand styles in the clothing mall are really good."

Looking back on 2006 The work can be summarized into the following three major aspects:

1. Upgrading and transformation conform to market development, a new image welcomes the people of Spring City, and the business results are gratifying.

In 2006, our mall had 191 suppliers, more than 600 brands,

nearly 10,000 varieties, and a business area of ??more than 8,000 square meters. The annual net sales in 2006 were 8.19 million yuan, and the net sales in 2005 were 4.579 million yuan, an increase of 78.9% over last year. The annual rent recovery is 33.63 million yuan. Total sales were 41.83 million yuan, and total sales in 2005 were 22.455 million yuan, an increase of 86.2% over last year. The gross profit was 394,000 yuan, and other business profits (rent collected) were 2.55 million yuan, compared with 1.48 million yuan last year, an increase of 72.29% over last year.

The total operating, management and financial comprehensive expenses for the year totaled 2.177 million yuan. Achieved gross profit of RMB 767,000. To achieve such good results, we have adopted the following methods:

1. Carry out activities and promote sales.

According to the overall deployment of the mall, our mall can focus on themes in large-scale promotional activities, especially during holidays and seasonal changes.

Take the initiative to find Shiting Beauty Salon and China Life Insurance Company to jointly organize promotional activities. Through the activities, we have achieved certain results.

Among them, the most outstanding sales performance is the Xinfa anniversary store celebration and the group store celebration. The highest daily sales of our mall exceed one million.

In every promotional activity

, we can actively contact the manufacturers for supply and increase the discount points from suppliers. The managers and department directors have done a lot of work and have received strong support from suppliers

Basically, more than 98 suppliers can participate in each event.

2. Grasp the brand and build image.

This year we adopted the principle of focusing on the large and letting go of the small in brand management, adjusting 56 large and small brands,

ensuring the improvement of the business positioning of Xinfa fashion brand stores. We have introduced international brands Nike and Adidas to our store, as well as well-known domestic brands such as:

Dance with Wolf***, Weilu 1881, Yibai Yiina, Patina, Kono, Xiubei The introduction of these brands has brought unlimited benefits to the company: Er, Aisamina, Martinu, Meiermei, Misier, Choumei, Zongyang

, Caixuan, Tianma, Yawenna, etc. business opportunities and considerable economic and social benefits.

Among them, 4 companies have sales exceeding one million yuan this year: Olambes, Nike, 361° and Septwolves. The annual sales of Olambes exceeded more than 2.3 million yuan.

Everyone, including consumers, employees and business colleagues, said, “This year’s new servers...gt;gt;

Question 2: Sales performance declined , the mall requires writing an analysis report, how to write it! External and internal reasons, is the entire mall declining, or is it a partial decline? Internal reasons:

1. Are there changes in category and inventory, and what is the price structure? Isn't it reasonable? Can you buy Wu'ai products in a high-end shopping mall?

. Is there any adjustment in the personnel, such as changes in the number of people and sales ability?

External:

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1. Do the PR and SP activities of the shopping mall have an impact?

2. Are there any major structural adjustments to the shopping mall, are there any new commercial projects opening in the periphery, and are there parking facilities? There are changes, etc.

Question 3: The mall asked us to write a half-year sales analysis. How to write it? We don’t know how to write a standard sales report. The data that may be used are:

1. Market size, market capacity and growth rate;

2. Sales volume and growth rate of main competitive products (preferably sub-categories);

3. Sales of each category of your own products Sales targets, actual sales volume and growth rate;

4. Recent new product launches, promotions and display trends of major competitive brands (the more detailed the better, at least include the channels, regions, products and effects of the activities) Figure it out);

5. The purchase, sales and inventory status of each product of each dealer (don’t forget to take into account the products in transit);

6. Each dealer Details of accounts with direct-sale customers;

7. Main promotional activities in the region during the reporting period,

Question 4: How to write a sales analysis of the shoe area when asked by the mall to write the general content? Completion of the budget, compare with sales in surrounding competitive shopping malls, and indicate the pros and cons of best-selling and slow-selling, next-stage goals and how to achieve them. If it is a weekly and quarterly analysis, it does not need to be too complicated. If the annual analysis is more detailed, it should include employees, store managers and Activity intensity, etc. must be analyzed in detail.

Question 5: There is no fixed model for how to write a sales analysis. It must be written according to your specific situation. 1. Current situation

2. , Existing problems

3. Solutions

Question 6: How to write a sales analysis report? I believe that many business owners will be confused, which of my products should be promoted? ? When should I do promotions? How should I adjust my product sales strategy? As a live Lei Feng, today I would like to give you a simple guide based on the sell-out rate, inventory-to-sales ratio and square footage. Sharing, hope it helps. For merchants, best-selling products do not need promotion, only unsaleable products need promotion, and unsaleable products can be determined by the sell-out rate.

Sell-out rate

Sell-out rate refers to the proportion of sales of a certain product to the total purchase in a certain period of time. It is based on the proportion of sales of a batch of purchase to recover the sales cost and expenses. It is an assessment indicator and is a reasonable standard for determining to what extent goods can be sold at a discount and cleared. (From Baidu Encyclopedia)

Combined with clothing, the sales life cycle of general clothing is 3 months. If within three months, the sell-out rate of clothing is less than 60% unless it is due to season, weather, etc. , it can be roughly judged that there is a problem with the sales of this product. Of course, there is no need to wait until three months to determine. Within three months, if the sizes and colors are complete in the first month, the sell-out rate will be 40-50%, and in the second month it will be about 20-25%. In the third month, due to reasons such as broken codes, the sell-out rate will only be There are 5 to 10%. When the sell-out rate in the first month is significantly lower than 40%, and there is no other reason, it is necessary to pay special attention, strengthen display or promote it.

Take the following figure as an example. Because it is the data of August and September, we can easily find that weather factors lead to a relatively low sell-out rate of shirts and dresses. When making decisions, we can consider stopping or reducing the number after September. Restocking; and the sell-out rate of windbreakers and sweatshirts that are supposed to be hot sellers is also very low, so we need to think about where the problem lies, the style or the price or the inconspicuous location? So as to make the next sales plan.

(The picture is not clear, you can directly see the report link)

Inventory-to-sales ratio

The ratio of inventory to sales is a test to determine whether the inventory is reasonable. Indicators, such as monthly inventory-to-sales ratio, annual average inventory-to-sales ratio, etc. Calculation method: monthly inventory-to-sales ratio, monthly average inventory/monthly sales. A high ratio indicates that the inventory is too large and sales are not smooth. If it is too low, it may be due to production Can't keep up. (from Baidu Encyclopedia)

Whether the inventory-to-sales ratio is set scientifically and reasonably, firstly, determines whether order supply can truly extend to order production; secondly, whether the company can truly adapt to the market and respect the market. , respond to orders; the third is whether inventory companies can truly meet the market, avoid backlogs, and keep stocks in stock during management.

The more popular the product, the smaller the inventory-to-sales ratio we need to set, which can better speed up the turnover efficiency of the product; the more unsaleable the product, the greater the inventory-to-sales ratio. We can maintain the inventory-to-sales ratio at a certain level through sales and distribution on a daily basis, and do not allow the inventory-to-sales ratio to be too high or too low. Once the inventory-to-sales ratio is too high or too low, it means that the daily sales and distribution work is not done well. In other words, we should not wait until the inventory-to-sales ratio reflects inventory abnormalities before taking remedial measures.

Let’s also look at the pictures. The inventory-to-sales ratio of sweatshirts and shirts are two very typical examples.

Square meter efficiency

Square meter efficiency is mainly an indicator used to calculate the operating efficiency of a shopping mall. It is used to measure how much turnover can be generated per square meter of area.

Different locations in the store attract different numbers of customers. The entrance on the first floor is usually the place that attracts the most attention. In such a prime location, you must place the counters that can earn the maximum profit. Although the core indicator of a store is profit, the indicator that can represent the competitiveness of a store is not the level of profit, but an intensity indicator, that is, square meter efficiency and human efficiency, that is, contribution per square meter and per capita contribution. It is an indicator that can be compared between stores and is a key indicator that can more comprehensively reflect the basic competitiveness of a store.

The sales per square meter of many specialty stores are ahead of their peers. This is the result of the store's in-depth analysis of customer flow and consumer shopping in the early stages and the optimization of store layout, movement lines and category design. so square footage Efficiency is also crucial for a clothing store.

The picture below is the complete report for your reference (it is recommended to click on the larger picture).

By the way, if you need a report link, you can leave an email~

Question 7: How does the last salesperson write an analysis? First of all, we need to understand who is writing this analysis for, and what kind of analysis report does he want to see?

The analysis of the last person in sales is usually written to the leader. What the leader wants to see is that the person in the last place can develop new sales methods and improve himself by finding the reasons for failure.

It is recommended that you write according to the following ideas:

First write about the benefits of company leadership, how to help yourself in various aspects, etc.

Write why you are the last one , what are the reasons for failure

Refer to the reasons of others and learn from the reasons why others are better than you

How to learn from people who are better than you and improve yourself by learning from others

What should I do next time, how to be as strong as others, or how to surpass others

I hope the above ideas will be helpful to you. Our experience is limited, so please let me know if I can’t explain it well. Be patient!

Question 8: How to write a sales decline analysis? It can be analyzed from many aspects such as the economic environment, passenger flow, promotion methods, whether the products are complete, whether the production date is new, personnel skills and quality, factory cooperation, etc.