Beauty and Hairdressing Marketing Plan

#Planning# Introduction As the holidays approach, many beauty and hair salons will organize promotional activities. The following is a beauty and hair salon marketing plan compiled by Kao.com. Welcome to read!

Pianyi Beauty Salon Marketing Plan

Event background and theme: Since the establishment of xx, we have been grateful for the support and care of our customers. Because of your participation, we have continued to develop and move forward. In order to express our gratitude, we specially launch this gratitude event for the society.

Purpose of the event: Through this event, let more people know about xx, let more people feel the enthusiasm and professionalism of xx, let more women with consumption potential become our customers, and let everyone employees have more benefits.

Activity content: Give away a free gratitude card containing RMB 480 yuan, which can only be used by ladies for perm and dyeing. When spending, for perming and dyeing items that cost more than RMB 480, cash is required to make up the difference. If the cost is less than RMB 480, the balance in the card will not be refunded and is limited to one person per card once, and the styling fee must be paid in cash.

Event time: x month x day to x month x day

Promotion matters during the event period: No products will be promoted to guests who come with a gratitude card during the event period. We do not promote high-priced items. When the hairstylist is about to complete the project, he will ask the customer whether he is satisfied with our technology and service, and inform him that there are discounts for recharging the card during the event. If the hairstylist is not convinced, the cashier will continue to promote sales when he arrives at the checkout counter. , and display related gifts. (Remember to be moderate and not offend the guests), because the purpose of this event is just to increase popularity and expand visibility.

Card-level content during the event: Perm and Dye Card (This card is only for perm and dye care, and will be deducted according to the price list, and does not enjoy other discounts)

1. Perm and Dye Card 2000 (Deposit 1,200 and spend 2,000)

2. Hot and Dye Card 3,000 (Deposit 1,800 and spend 3,000)

3. Hot and Dye Card 6,000 (Deposit 3,500 and spend 6,000)

4. Perm and dye card 10,000 (deposit 5,000 and spend 10,000)

Anyone who applies for the card will receive relevant gifts (such as shampoo, conditioner, hair wax, etc.)

Universal Card: This card can be used to purchase all items in xx store

1. 500 cards enjoy 20% off perm and dyeing, and 10% off washing, cutting and blowing

2. 1000 cards enjoy 30% off perm and dyeing , 20% off on washing, cutting and blowing

3. 2000 cards enjoy 40% off on perming and dyeing, 30% off on washing, cutting and blowing

4. 5000 cards enjoy 50% off on perming and dyeing, 40% off on washing, cutting and blowing

Relevant gifts will be given equally

Things to note during the event:

1. Each employee must participate in this event with a high sense of responsibility and enthusiasm, in order to achieve The reward and punishment system will be strictly implemented during the activity. Establish an overall view, regardless of temporary gains and losses, and work together to develop and grow the company.

2. Strengthen service awareness and do a good job in receiving each customer. If a customer is unclear about the content of the event, explain it patiently and establish an image of VVTV with good service and integrity.

3. The cashier will do a good job of registration. Every customer who comes to make a purchase with a card must record the three elements of name, birthday, and number. At that time, the store will use text messages for tracking and return visits.

4. Each hairstylist can hold 20 consumption cards in this store and issue them to customers who you think have development potential during the event. On the one hand, you can establish a good guest room relationship, and on the other hand, you can develop Experience or marketing, let customers drive customers.

5. If there is a guest outflow within a short period of time, a reservation system will be implemented.

In-store decoration during the event:

1. Balloons and colorful flags are hung in the store to create a warm atmosphere. Employees keep smiling at all times, and a single is played on a loop in the store (with a grateful heart).

2. Set up posters at the entrance to elaborate on the content of the event and consumption precautions.

3. Thoroughly clean the store, place items in an orderly manner, have someone clean the bathroom at all times, keep it clean at all times, and post some slogans and hair care knowledge appropriately. People who pay attention to the details of management have very high requirements for bathrooms.

4. Set up a points gift redemption point. The gifts should be novel and unique, eye-catching, and make you want to possess them at first sight. Gifts are arranged according to points level, allowing customers to rush for points-earning gifts!

5. In-store slogan content:

Although the economy is in crisis, beauty cannot be in crisis

All items and products in the store can be discounted, only for your We never discount beauty

I am always here, waiting for your arrival

I hope that we will be with you in the days to come

Chapter 2 Beauty Salon Marketing plan

Activity theme: "May Day, let your beauty be fully displayed"

Activity date: 4.29-5.5, one week (Note: Generally speaking, activities should not be too long )

Purpose of the activity:

a. Use activities during the May Day period to attract more new customers to the store, thereby expanding the customer base and increasing the overall turnover of the store.

b. At the same time, through a series of promotional activities, appropriately guide customers to consume on high value-added items or multiple items, so as to increase the unit price and profit.

c. Make customers feel good and enhance the brand image.

Specific implementation plan of the activity:

Hair salon:

Discount 1: During the seven days of May Day holiday, the first 10 customers each day can enjoy item 7 20% off products.

Discount 2: Get a coupon with a face value of 18 yuan when you spend 178 or more, and get a 58 yuan coupon when you spend 480 or more.

Discount 3: Add “51 yuan” = “88 yuan”.

Within these seven days, if you spend more than 168 yuan, you can add 51 yuan to buy products with the original price of 88 yuan.

Beauty salon

Discount 1: Beauty value experience package: original price 568 yuan, trial price 298 yuan (one time only)

Discount 2: Royal Family Spa muscle-relaxing technique (188 yuan) + traditional Chinese medicine meridian removal of dark circles (158 yuan) + holographic body therapy (148-188 yuan) = 258 yuan

Discount 3: Wash and Care 98 yuan, during the event Trial price is 51 yuan

Promotion of the event:

a. The simplest method: send text messages. If you feel that sending text messages on your mobile phone is very slow, you can use the text message function. Therefore, friends who have not yet activated the text message function, please activate it quickly. The larger the quantity, the better.

b. Flyers: One week in advance, the location can be in several nearby areas. Of course, if your location is a local bustling street, you can also distribute it farther away.

Store preparations: banners, posters, and ribbons are essential to create a warm and festive holiday atmosphere.

Remind employees to provide good service, keep smiling, and make customers feel warm. And develop a reward and punishment system.

End of activity:

1. Don’t think that it’s over when the activity is over. Conduct another text message return visit to record the customer's evaluation of this event and improve the shortcomings so that the next event can be better.

2. Make follow-up calls one by one. Follow-up visits can increase the sense of intimacy, but many consumers are unwilling to answer the phone.

Option 1: Beauty care costs one dollar a day. Customers only need to pay 365 yuan to enjoy beauty care for a whole year. The main purpose is to use low prices to attract customers, and then earn other money through year-round sales. profit.

Option 2: The annual card is 2,400 yuan, and if you complete it more than 20 times, you will get 1,000 yuan back at the end of the year.

Description: Various schemes similar to the above use low prices to attract customers and then resell them, such as card transfers or project bundling.

Option 3: Can high-end beauty salons use this low-threshold method? Of course, for example, a high-end store’s promotion design is based on a card worth RMB 30,000 to RMB 80,000, adding an admission fee of RMB 1,888. The card is limited to 2 months. You must change the card after 2 months if you are satisfied.

Limited quantity reflects opportunity.

Part 3 Beauty Salon Marketing Plan

Activities can be carried out during holidays, such as October 1st.

October 1st is a happy day for the anniversary of the founding of the great motherland. We can launch the "Welcoming the National Day, rebate and profit discount" action. During the National Day, monthly cards will get a 10% discount, quarterly cards will give a 15% discount, and 4 treatments will be given. The half-year card offers a 25% discount and comes with 8 free treatments, the annual card offers a 30% discount and comes with 12 free treatments, a 10% discount on skin care products with a monthly card and a 20% discount on skin care products with a quarterly card. Consumers who spend 1,000 yuan or more in the same month can get a VIP card, and use this card to purchase products at a 35% discount throughout the year.

"SMS" warm promotion

"SMS" can be said to be very popular now. It has rapidly soared from an interpersonal communication tool to a marketing upstart. Merchants are interested in the large coverage and information of SMS. High acceptance rate, strong emotional color, low cost, simple implementation and other characteristics. In current business activities, text messages are widely used to communicate with customers, make appointments, send promotional information, etc. It is understood that people still recognize text message promotions, especially when they see very formal, can bring them discounts, and friendly text about promotional activities, they feel good. In addition, the number of text messages for promotional text is small and there are few merchants. As the saying goes, "rare things are more valuable", so the content of promotional activities is deeply remembered. It is also recommended to use the barber shop management software, which is convenient and affordable, and adds to the class of the hair salon.

Million-dollar jackpot promotion

Everyone wants to win a prize, and the more you win, the better. Women, in particular, have a stronger desire to win. Here, we apply people's desire to win in our barber shop. There is a company in Beijing that has successfully grasped this point. His operation method is very simple. Every time a customer spends 20 yuan in our beauty salon. Then the customer will be given a sports lottery ticket worth 2 yuan. By analogy, for every additional 20 yuan a customer spends, one more bet will be added. Once, a customer spent 300 yuan in this barber shop. The owner of the barber shop bought 15 sports lottery tickets for the customer on the spot. As a result, the customer won the second prize with a bonus of 14,780 yuan. After the customer won the prize, the news quickly spread throughout a 2-kilometer radius. Since then, more and more customers have come to this beauty salon.

Preparation work for barber shop activity plan?

Step1. Classify customers in detail

Generally speaking, customers who are not interested in sending leaflets to promote beauty salons I am very disgusted because firstly, the blind promotion of beauty salons does not reflect the characteristics of the barbershop at all. Secondly, some people who distribute leaflets are just to cope with work, and just put a few flyers into the hands of customers. This kind of forced Accepting it will greatly reduce the customer's impression of the beauty salon. For customers who enter the store for consumption, it is necessary to classify them differently according to their consumption habits and spending power, and launch different packages for different groups of people, which will achieve twice the result with half the effort. For example, campus card packages can be launched for students, resident discount packages can be launched for surrounding residents, and high-end packages can be launched for white-collar workers. As the times become more and more personalized, people who open stores need to keep pace with the times. Targeted promotion and services are the key to attracting customers.

Step 2. Give yourself a clear positioning

The barber shop owner should have a clear positioning before opening the shop. Should he wait to collect money or invest in the operation of the barber shop? Being a boss does not mean relying solely on employees, but having your own management system to convince employees. First of all, the boss should lead by example and attract customers. While ensuring customer flow, he can also motivate employees to see who has completed the most business and mobilize employees' enthusiasm and sense of responsibility.

Part 4 Beauty and Hairdressing Marketing Plan

1. Send haircut cards to reward old customers

All customers who have a big haircut in our store will be given 6 haircut cards. (Valid for 1 month) The purpose of this is to attract customers and increase the number of customers in the store.

2. Get a perm for 0 yuan and take the lamination home.

Customers who purchase lamination in the store will get a perm as a gift. For example: a set of lamination for 380 yuan will be given as a gift. A perm costs 280 yuan, which can stimulate customers to do perms, increase the popularity of perms and dyes in the store, and also bring greater customer flow to the care department.

3. If 3 people travel together, one person is free

The store can launch an activity where multiple people travel together and one person is free during appropriate holidays, which is conducive to customers traveling together. and mutual referrals.

4. Joint venture promotion

Make some free (or ultra-low-priced experience cards) and give them to neighbors in different industries (for example: beauty and body care, cosmetics stores , brand clothing stores and other places frequented by groups with spending power can be considered).

5. Lottery Activities

All new and old customers who often visit the store can enjoy a lottery at the end of the year, or under the name of a certain festival, store celebration, etc. There must be a lot of money in the lottery box. High prize rate (free haircut once, 20% off perm and dyeing, 3 free blackhead removals, etc.).

6. Complimentary cleaning and care kit after perm and dyeing

For customers who want to perm and dye, we can recommend that customers do our designated perm and dyeing package, and then receive a free cleaning and care set. For example, in the store, there is a perm and hair dyeing package priced at 88 yuan, and if it is permed and dyed, the price is 176 yuan. It is immediately recommended to the customer to get a perm and dyeing package of 198 yuan, and there is also a washing machine worth 88 yuan. The hair care set is given as a gift, which is equivalent to a full head perm and dyeing for only 110 yuan. On average, the perm and hair dyeing are only 55 yuan each. What’s more, it’s a great value!

7. Cooperate with nearby large supermarkets and hypermarkets

Negotiate with the person in charge of the shopping mall. Customers who purchase a certain amount of items in the shopping mall can sell them at the hair salon with receipts. One haircut\one blackhead removal,

8. Valentine’s Day activities

Stores can launch beautiful Valentine’s combination hairstyles on Valentine’s Day and politely give them as gifts (such as chocolate + roses, etc. ).

9. Time-segment promotion method

Stores can offer free haircuts (or ultra-low discounts) at a certain time every day to fill up the store’s cold period. Zero benefit, for example: haircuts are free every day from 10 to 15:00, but shampooing fees are still charged (or haircuts only charge 7 yuan (simple Chinese rinse + haircut) to attract customers) through such activities The economic benefits of leisure time.

10. Send photo stickers for styling

For younger customers, you can use the method of styling and gifting photo stickers to attract them to do various styles, thereby guiding consumers to consume wildly.

11. Recharge milk for delivery

Customers who recharge up to a certain amount in the store can receive a box of milk as a gift, making customers feel that the store’s promotions are real and can give Benefits for customers, rather than simply giving away items from the store itself.

12. Customers who come to the store to have their hair washed fifteen times a month will receive a free perm.

Through such promotional activities, several purposes can be achieved.

(1) We can set the price of free perms at 300 to 500 yuan, which can change the consumption habits of customers in the future and improve their consumption levels.

(2) Shorten the consumption cycle. Customers may have had their hair permed once every three months, but because the store provides free perms, the perm cycle has been shortened to once every two months.

(3) Old customers bring guests. The event design does not limit individuals to wash their hair, but a customer only washes his or her hair less than fifteen times a month. Therefore, old customers will bring their friends and family members to the store to have their hair washed, and these people become new customers.

13. Customers who have permed hair and receive hair care on the same day will receive a discount on the hair dyeing package.

A set of all-around romantic and lossless perm original price is SS yuan + pretty spot hair dyeing original price is XX yuan. The original price of Ginger Therapy Mask is RMB XXX and the package discount is available.

Set B, all-round romantic and lossless perm, original price XX yuan + ginger therapy hair care, original price XX yuan, package discount

14. Haircut card discount card application activities:

Wash Cut and blow the card three times for XXX yuan, special price of XX yuan, and get a free film worth XX value.

VIP guests who purchase on the day can purchase beautiful youthful hair dye for only XX yuan (excluding washing, cutting and blow-drying, valid until the year, month, day)

15. Prepaid card discount plan

Bronze card VIP:

Stored value is 1,000 yuan, and the actual consumer credit is 1,200 yuan

Silver card VIP:

Stored value is 1,600 yuan , the actual consumption amount is 2,000 yuan

Gold VIP:

The stored value is 3,000 yuan, the actual consumption amount is 4,000 yuan

Platinum VIP:

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With a stored value of 5,000 yuan, the actual consumer benefit is 7,200 yuan (limited to 10 consumers)

16. Referral points reward activity

For those who are already a store As a member, you can promote it like this: Any customer who is introduced to our store through a member can immediately enjoy the corresponding discount by reporting the member's card number and name. Moreover, the member can also get points. The more points, the more discounts the member can enjoy; this can stimulate old customers to bring new customers, become store clerks, and achieve sales without doing anything.

17. Gratitude Promotion

For members of the store, members can bring their relatives to the store for hairdressing projects on festivals such as Father’s Day, Mother’s Day or Children’s Day (for individual seniors) (Except cost items) can be enjoyed for free, making the store full of human touch and winning reputation.

18. Free trial promotion

Free trial promotion is a kind of promotion launched by hair salons in order to attract new customer groups or in the development of new projects, so that customers can first experience the process of consumption. a form of promotion.

Usage method: The hair salon gathers customers with certain needs and provides customers with free trials at a specified time, allowing customers to experience the effect first and then cultivating customers to become main customers. Then do the next free trial, and then enter the next cycle.

19. Consumption points gift promotion

Consumption points are a method adopted by hair salons to give back to old customers, so that after spending a certain amount of money, old customers can get bonuses from the hair salon. Some gifts are given to encourage customers to continue consumption and bring them a kind of spiritual comfort.

How to use: The hair salon first sets a certain number of points. Customers who reach a certain amount of purchases will get certain points, and then they can get products, gifts, treatments, etc. from the store, and can also participate in other preferential activities.

Special reminder: The amount does not have to be too high, you can make small rebates or large rebates.

20. Frequency promotion

Frequency promotion is a variation of the most conventional promotions in hair salons. It is an incidental promotion after customer consumption, allowing customers to feel that there are more discounts. It can stabilize the people who are about to become regular customers of the hair salon.

Usage method: The hair salon can set up that after the first few hair cuts, the customer can have a hair salon designated hair care project for free, and after the few hair cuts, it will be free again, and the number of times is a promotion. segment, set accordingly.

21. Discount promotion

Discount has always been an important means of commercial promotion. It has a strong effect of attracting attention and stimulating the desire to buy, and has an immediate effect.

How to use: Discount promotion is the most commonly used promotion method in hair salons. In response to this kind of promotion method, hair salons launch different discount products according to different seasons and festivals, use certain low-priced products to stimulate customers' desire to consume, drive the sales of other products, or allow customers to try a new item when it is launched. Promotional means that can carry out discounts.

Part 5 Beauty Salon Marketing Plan

The Mid-Autumn Festival is one of our traditional festivals. Folks believe that the Mid-Autumn Festival is a day for family reunion, so it is also called the Reunion Festival. Beauty salons can take advantage of the Mid-Autumn Festival family reunion to launch special theme activities, and use humane activities to impress customers during the activities. Through the Mid-Autumn Festival activities, we can not only promote the traditional Chinese festival culture, but also better maintain the relationship between the beauty salon and customers. We can also use this to better expand new customers and expand the popularity and reputation of the beauty salon.

Event theme: Moon beauty makes people more beautiful

Event time: September 6, XX to September 8, XX

Event location: Tiandai Beauty Directly-operated stores and franchised stores of the hospital

Objectives of the activity: All consumers of Tiandai

Purpose of the activity: During the Mid-Autumn Festival, we send holiday blessings to consumers of Tiandai in the name of "beauty". This is used to spread the business philosophy of the company's beauty salons and at the same time establish a harmonious and warm communication platform with customers. Not only can Tiandai get publicity, but it can also enhance the overall image of the beauty salon.

Event promotion:

1. Event information can be released one week in advance on Tiandai, Weibo and WeChat platforms.

2. Distribute event flyers and Mid-Autumn Festival coupons in crowded places, streets and main commercial roads; you can also paste promotional posters on the publicity boards of office buildings.

3. Post posters, hang banners, etc. at the entrance of each beauty salon.

Notes:

1. During holidays, direct-sale stores should try their best to create a festive atmosphere. The decoration in the store should have a warm theme, with light yellow as the main color.

2. A series of discounts launched during the event can only be used during the Mid-Autumn Festival event. The validity period can be set to one month, but cannot be used in conjunction with other events.

3. Remember to prepare exquisite gifts and moon cakes for employees who work during the Mid-Autumn Festival, and at the same time let employees feel the "beauty" of the company.

Activity content:

The Mid-Autumn Festival is a traditional Chinese reunion festival. Many children working outside will use this time to reunite with their parents at home. Therefore, beauty salons can launch some family package services. For example: parent-child package, parents package, family portrait package, etc.

1. Parent-child package

Parent-child package is relatively rare in beauty salon activities. This relatively new beauty salon package activity is to allow couples to spend time in the beauty salon. , accompanying children can also enjoy distinguished services. A children's area can be set up in the beauty salon so that customers' children can play and eliminate worries.

2. Parental package

Nowadays, it is no longer recommended to give gifts during the holidays, but to give health. Tiandai is a beauty and health club, and its health, care, spa and other technologies can bring health to the majority of customers. For the parents’ package, one person can spend the full amount, and the accompanying family members’ consumption will be reduced by half. Even if they bring health to their parents, they also fulfill their filial piety.

3. Family portrait package

On the Mid-Autumn Festival, set up a small stage outside the Tiandai Beauty Salon store, and find the tacit understanding of the family through games that the whole family can participate in, and the family that scores points. A beauty salon-specific service package will be given away. At the same time, families who participate in the game can also participate in the beauty salon lottery and have the opportunity to win a special Mid-Autumn Festival gift package provided by Tiandai.