Slogan of Changan Automobile

As the world's first A-class auto show this year, the 2023 Shanghai Auto Show is undoubtedly an industry event attended by global auto companies. It is not difficult to see from the slogan of "embracing the new era of automobile industry" at this auto show that new energy and intelligence will still be the focus of this auto show.

Obviously, independent brands are at the forefront of the world in these aspects, and China is also the largest new energy vehicle market in the world. Therefore, based in China, going global is undoubtedly the next important goal of independent brands. Therefore, with the help of this year's Shanghai Auto Show, Changan Automobile, as an independent car company, has also released the "All rivers run into the sea" plan to accelerate its March towards a world-class brand.

Based on China, go to the world.

Although China brands have always attached great importance to overseas markets, it is always difficult to really "go out" for various reasons. Why did Chang 'an dare to put forward the plan of "All rivers run into the sea" in such a high profile? It is precisely because of the deep strength and accumulation as a support.

For example, in the past March, Changan Automobile sold 209,000 China brand cars, up 28% from the previous month, and won the monthly sales champion.

In the domestic market, the production and sales of Changan Automobile exceeded 6.5438+0.875 million in 2022, and it is estimated that the sales of Changan brand automobiles will exceed 2 million in 2023. At the same time, the market share of Changan brand cars has increased year by year, from 5. 17% in 20 19 to 6.98% in 2022. In the first quarter of this year, the market share accounted for 8.54% of the whole industry.

It is not difficult to see from the above achievements that although the domestic market is still booming, Changan Automobile has gained a firm foothold and developed steadily, and overseas markets that need to be explored urgently naturally need to be included in the plan.

Moreover, it is not only the improvement of sales, but also the hard power of Changan Automobile. Before the release of the "All rivers run into the sea" plan, Changan Automobile has built a global R&D layout of "six countries and ten places", with 16 technology and product R&D centers and17,000 engineering teams of 30 nationalities around the world.

In terms of technical reserves, Changan Automobile applied for 49 new patents10 in 2022, including 3,548 invention patents, up by 195% year-on-year, ranking first in the field of intelligent technology in 2022. With the blessing of Shangri-La Plan and Beidou Shu Tian Plan, Changan Automobile has three new energy power systems and more than 300 intelligent low-carbon core technologies.

In terms of brand promotion and profitability, the average price of Changan passenger car products is increasing year by year, with an increase of 22.9% in the past five years. The price of OITA products has exceeded 400,000 yuan, and Deep Blue SL03 has also become a strong one among 200,000 new energy products.

It is precisely because of this hard-core strength that Changan Automobile can boldly and firmly push forward the overseas strategic plan of "All rivers run into the sea", base itself on China and go global.

All rivers run into the sea, hold your head high.

Therefore, specifically speaking, the core of the Plan is the development goals of "five major layouts" and "four ones".

First of all, the "five major layouts" are: accelerating the layout of products and production capacity; Strengthen the layout of brand building; Strengthen the layout of marketing services; Accelerate the improvement of market layout; Strengthen the organization and talent layout.

First, speed up the layout of products and production capacity.

To put it simply, Changan Automobile will launch many global products and carry out targeted and differentiated development according to the market characteristics of each region. For example, Europe will mainly promote new energy and South America will mainly promote traditional automobiles. Changan's goal is to launch no less than 60 global products by 2030; Two of them are products with global sales of 500,000 vehicles, and there are no less than two products with global sales of more than 300,000 vehicles. Continue to lay out overseas manufacturing bases and improve capacity planning.

Second, strengthen the layout of brand building.

In fact, it is similar to the current domestic strategy, that is, to create smart, low-carbon, design and other brand labels, while strengthening the overseas construction of deep blue and Obieta brands, increasing publicity investment in overseas markets and enhancing their influence.

Third, strengthen the distribution of marketing services.

It is to establish a localized marketing organization, increase the number of outlets, and the most important thing is to actively try a new marketing model of direct connection.

The fourth is to speed up the improvement of market layout.

In a word, Changan Automobile will enter more than 90% of the global market by 2030.

Five, strengthen the organization, talent layout

Not only in China, Changan Automobile will explore and introduce more international talents to build a truly global brand.

Finally, the "four ones" development goal: by 2030, Changan Automobile's overseas market investment will exceed 654.38+0 billion US dollars; The annual sales volume in overseas markets exceeded 6.5438+0.2 million units; The number of overseas employees exceeds 1 10,000; Make Changan Automobile a world-class automobile brand.

If it was 10 years ago, or even two years ago, not many people would believe that Changan Automobile dared to set such a goal. However, the rise of independent brands, China's absolute advantage in the field of new energy vehicles and the accumulation of Changan Automobile over the years have given China brand and Changan the courage and strength to stand on a broader stage.

All electricity shocks and builds the future.

If you feel that there is still too much room to talk about plans and goals, then you may wish to focus on the tangible products and technologies that Changan Automobile brought at this Shanghai Auto Show.

First of all, there is no doubt that Changan Automobile, as a car company that is transforming into an intelligent low-carbon travel technology company, must occupy the C position in terms of new energy and intelligence.

If you are interested in new energy technology, then you can see high specific energy semi-solid battery, Force super electric drive, Force range extender, Changan Zhixin and other exhibits. At the Chang 'an booth. If you are interested in intelligence, then you can look at the prototype of CD70 1, SDA Digital Intelligence Space, SDA. ZoneCC ring network central computing architecture: If you are interested in car design, you can look at the "car of the future" VIIA concept car.

At the same time, Changan Automobile also demonstrated the third generation CS75 PLUS Smart iDD, UNI-V Smart iDD, UNI-K Smart iDD and Auchan Z6 Smart IDD in one breath; Deep blue SL03 of Deep Blue Auto and the new model Deep Blue S7; There are also electric electrification products, such as Chang 'an Lu Min and Explorer EV.

In addition, two concept models are also displayed on the platform. Changan CD70 1 prototype based on SDA architecture need not be introduced too much. It has been unveiled before, and it is still very scientific and futuristic.

If you happen to participate in this auto show, you might as well spend more time actually feeling the VIIA concept car, which shows the design concept of Changan Automobile's latest design language "Almighty".

Smooth curves and extreme jumping feeling are completely different from the current cockpit design, with futuristic interior materials and UI design. If you have no concept of "future car", I believe you can completely visualize it after watching VIIA.

Write at the end:

For a long time, "global brand" is unattainable for our own brand. However, with the advent of the era of new energy vehicles, we have occupied the right place and the right time; The unremitting pursuit of technology and innovation has completed the accumulation of money. This time, China walked in front of the world, and Chang 'an stood at the forefront of the industry.

2023 is the year of electrification of Changan Automobile, and it is also an important window period for China's new energy automobile export and industrial chain to "go out to sea". On this occasion, we will release the overseas strategic plan of "All rivers run into the sea", release the "Four Ones" development goals, and promote the "Five Major Layout". Changan Automobile will undoubtedly take advantage of this east wind and make great strides towards a truly world-class automobile brand.

This article comes from the author of YicheNo. Zhidian Automobile, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.