What do you think of Xiamen? Do you like the city of Xiamen?

In recent years, Xiamen City has carried out iterative upgrades of top-level design around global tourism. We should "think about the whole region", take advantage of Xiamen's beautiful ecological and natural environment, and promote the construction of Xiamen as a 5A-level scenic spot. "Multi-planning for the whole region" takes the opportunity of Xiamen's new round of "City Master Plan (2017-2035)" adjustment pilot and the upgrade of "Multiple Planning into One City" to scientifically plan the development of Xiamen's whole-region tourism. "Together we build the whole region", emphasizing the concept of mutual sharing between guests and guests, gathering the collective knowledge of all parties, and jointly promoting the construction of the whole region tourism demonstration area.

The author walked into the tourist toilet located in Litianyuan Scenic Area, Tong'an District, and heard bursts of sweet music. When he opened the toilet door, he saw a different "little freshness"; Murals, green spider plants and clean shelves are also installed to meet the needs of tourists with children. Children's toilets, clothes hooks, safety seats... every little detail makes tourists feel warm. Xiamen’s ongoing tourism “toilet revolution” has achieved remarkable results. Xiamen's tourist toilets have been unanimously praised by the society for their innovative application of "high efficiency, water saving, low carbon emissions, and ecological recycling".

Yang Qi, director of the Xiamen Municipal Tourism Development Committee, said in his speech that Xiamen is not only an international garden city, but also an important fulcrum city for the “Belt and Road Initiative”. In the past few years, the Xiamen Tourism Development Committee has made full use of the powerful opportunity of the opening of Xiamen Airlines’ international routes, relying on Xiamen Airlines to set up Xiamen Tourism Convention and Exhibition Representative Offices in Indonesia, Singapore, Vietnam, Australia, the United States, Canada and other countries and regions. Through the representative offices, Xiamen's tourism promotion and marketing activities have actively expanded overseas tourist source markets and achieved certain results.

The Xiamen tourism network new media promotion event "I love Xiamen is infinitely dynamic" includes 4 online and offline marketing activities, namely "International Style of New Xiamen", "Romantic Ludao Love Recruitment", " KOL travel experts travel to Xiamen in a fancy way" and "Xiamen Tourism Happy Exchange" activities. After two months of extensive selection, guests from the first three events gathered in the old courtyard on December 16 to push the "I Love Xiamen Vitality" Xiamen Tourism Network new media promotion event to its climax - "Xiamen Tourism Joyful Exchange". More than 100 new media guests, influencers, and Internet celebrities from 15 countries including the United States, Canada, and Germany, as well as China, also witnessed the advancement of Xiamen's all-region tourism and shared Xiamen's stories.

In Xiamen, the toilets can also be "scented with birds singing and flowers fragrant". The tourist toilets located at Meihua Beach on Gulangyu Island have melodious music, clean halls, third toilets, multi-function baby tables, child safety seats, etc., and are highly praised by tourists. In recent years, the Municipal Tourism Development Committee has attached great importance to the construction and management of tourist toilets. Through five major measures, it has taken the "toilet revolution" as an important starting point to improve the tourism public service system and as a "popular project" to serve tourists. Through effective measures such as increasing supervision and supervision, refining quality scores, mobilizing city-wide resources, establishing a management and maintenance responsibility system, and applying high-tech and new technologies, Xiamen is at the forefront of the country's "toilet revolution" process.

It is worth mentioning that in the "Xiamen Tourism, Blessings for Thousands of Families" activity to benefit the people, the Xiamen Municipal Tourism Development Committee took the lead in uniting dozens of scenic spots, hotels, travel agencies and tourism enterprises in the city to launch Nearly a hundred tourism measures have been implemented to benefit the people. In addition, the "Collecting Photos of Happy Life in Xiamen from Foreign Friends" activity will last until early June. At that time, the organizer of the activity will select 20 outstanding works for publicity, thereby attracting more overseas tourists to pay attention to Xiamen and travel to Xiamen. Live in Xiamen and enjoy the fruits of "all-region tourism" development.

To promote the comprehensive advantages such as ecological scenery, history and humanity, and transportation location integrated with the city, we will focus on market regulation, marketing promotion, and public service construction to create a set of "concept guidance, industry integration, product "Building, branding, and global coordination" combination boxing.

At the same time, Xiamen City is still taking the lead in "reform" and planning for the whole region, and dares to be "first" in innovation and development.

Xiamen City proactively adapts to the new arrangements and new requirements of the country and the province for tourism development, and is committed to pioneering trials, using new concepts to solve the main contradictions of unbalanced and inadequate tourism development, and continuously promoting mechanism innovation, business format innovation, product innovation, and service innovation. and all-round innovation. In the future, Xiamen will focus on the goal of building an internationally renowned tourism convention and exhibition city, focusing on the soft environment and strengthening the tourism market order; on the other hand, focusing on the hard environment, strengthening the management of scenic spots, making tourism elements bigger and stronger, improving tourism benefits, and continuing to develop high-quality tourism across the region. Go to the forefront, set examples, and explore the formation of more "Xiamen samples" that can be replicated and promoted.