The more nonstandard shop names are used, the better. thank you.

1. I didn't write it wrong on purpose (typo in quotation marks)

1. At the entrance of the hotel, I copied the rice

2. At the entrance of the garage, I was tired of tire repair

3. At the entrance of the retail store, I was sold on the other side

4. Furniture store. Install at the door of the company: press

8. Car wash shop: wash the car and wax

9. Hotel: rice

1. Fruit shop: carrot

11. Hotel menu: chicken

12. Hardware store sign: Signboard of farmers' market: "Fanqie"

16. Signboard of parking lot: "No" car charges

17. Slogan of strike hard: strict "calendar"

18. Banner of an airport: "green"

19. Slogan of a traffic: "danger" caused by overloading. Drug advertisement: "cough" can't be delayed

2. mountain bike advertisement: "riding" is endless

3. tonic advertisement: "turtle" is safe

4. glasses advertisement: "bright" is amazing

5. mosquito repellent advertisement: silent "mosquito"

6. transparent. Water heater advertisement: take a bath at will

1. Air conditioner advertisement: no sweat for life

11. Clothing store advertisement: "clothes and clothes" for people

12. A laundry advertisement: "clothes and clothes" for people

13. A real estate company advertisement: all rooms are available

Horse racing advertisement: happy to ride

17, electric iron advertisement: hundred clothes and obedient

18, fast food restaurant advertisement: "burning" is better

19, washing machine advertisement: "idle" wife and good mother

2, hat company advertisement: take people by "hat"

. Paint advertisement: lascivious coating

24. Refrigerator advertisement: refrigeration fresh front

25. Anti-hemorrhoid medicine advertisement: hemorrhoids are free from fear

26. Garden apartment advertisement: staying at home

27. Dance machine advertisement: smelling machine dancing

28. Seafood advertisement: getting fresh. Gift shop advertisement: "gift" is a matter of course

Furniture stores type advertisements as "furniture"

A hotel signboard says "Thirteen is too full"

A real estate advertisement "Burying wealth on all sides" is very conspicuous

Pharmaceutical merchants put out homophonic advertisements such as "Don't stay in the next spot" and write "Stop". All kinds of beer are written as "all kinds of beer sprinkles"

-the top ten failed advertising slogans in China in 22

1. The man whose seven-brand suit makes women enchanted

2. Give melatonin as a gift

3. Jiuxin Miting soap: Look, You infected your daughter with mites

4. Jiaozi of Heaven smiled and watched the clouds fade

5. When your hair fell in love with fertilizer, it was unexpectedly good

6. Dano took your new choice day and night

7. Jordan chan's Hongxing Erke shoes

8. Come and go for a cup of Zhijiang

9. Dicky Cheung's Happy Lang

1. When the car arrived nearby, I suddenly realized-the advertising car, the billboard impressively wrote: Shanghai-Hangzhou sweaters are on sale, and in a particularly eye-catching font and color, I declared "tearing down the house and selling tiles to make up for the trip." I'm not surprised!

realistically speaking, since the reform and opening up, especially in recent years, China's advertising industry has made great progress, and there are many memorable advertising products in various media. But what I saw yesterday is not an individual phenomenon. Inferior advertising slogans such as "jumping prices", "bleeding painfully" and "earth-shattering price reduction" are common.

This explains at least a few problems: first, the advertising practitioners are mixed; second, they deliberately exaggerate and lack integrity; and third, they are impetuous. I hope that lame advertisements such as "demolishing houses and selling tiles to collect tolls" will disappear as soon as possible.

the plaque and name of the store are the symbols for customers to remember the characteristics of the store. Nowadays, shops in the island city are blooming everywhere, and people are paying more and more attention to "visual impact". All kinds of personalized store names have become the first move for merchants to make interesting points. Some common and familiar nouns have been replaced by novel names, which have become the name signs that attract the attention of stores and attract business.

The plaque name of the store is not only a symbol, but also a glimpse of its cultural taste, interest style and ideological realm. A novel and memorable, loud and catchy store name can make customers unforgettable and impressed. For example, Sichuan Cuisine Restaurant "spicy love soup" and "Food for the Sky" became famous overnight because of the popularity of film and television dramas. It sounds smooth and pleasant to hear. How can you pass by without making people want to visit the store?

However, some merchants believe that the name of a store next to it can "confuse the real with the fake", so "Donglaishun" is on fire, and various "Laishun" have appeared in the streets; Aunt Zhang became famous, and Aunt Li and Uncle Wang also went out. There are also some people who resort to "evil signs" for the sake of strangeness. In addition, some people who use homophonic characters as signs are everywhere, such as clothing stores called "clothes and clothes don't give up".

There are all kinds of porridge in the porridge land, which dazzles people. When read in Shanghai dialect, it's made in heaven! A clothing store on Pudong Avenue, named Yiyi Bushe, was sitting on the bus and looking at the scenery outside the window, which left a deep impression on the name of the store. The idea came from reluctance. There is a hairdresser at the intersection of Shiquan Street and Wuqueqiao Road, which is called "Dingjian". A customer understands the name of the store like this: "Top Cut" is the homonym of "Top", which means "First-class technology"; "scissors" is "scissors", which represents the hairdressing industry; "Top" can also be understood as "top of the head", indicating that the service object is "hair"-the name of the two words expresses three meanings. The names of some shops are very colorful, which has played a role in attracting customers into the door. A grocery store, the name of the store is "miscellaneous"; A store that specializes in large-size clothes is called "Fat People Don't Worry", and the name of the store clearly expresses the market positioning and effect; There is a men's underwear store named Neiku Square. Neiku is the homonym of underwear, and cool means fashion. Bifengfang has a clothing store called "Chuanbang", which means "dressing you" and dressing you up. The owner is three young women, all of whom are good at matching clothes. In Suzhou dialect, "wearing a gang" means "exposing the stuffing", which is derogatory and praised, but the response is very good, and many customers come in at this store name.

Xia Wei, the chairman of Yikelong, attaches great importance to the name of the store, and the names of his own clothing stores are all unique, namely "Armed", "Grace" and "Edge". She said that the first thing customers see is the name of the store, not the goods. A good name will arouse customers' desire to know about the store and its goods. A good store name is one of the best ways to attract customers.

in my opinion, a good store name should be easy to understand and remember, widely recognized, friendly and easy to spread, and it is best to find it from the most frequently used daily expressions; Unique, can attract customers' attention, express rich meaning, has a certain cultural content, and is appreciated for elegance and vulgarity; It is even better if the market positioning and industry characteristics can be included in the store name. However, people concerned believe that although a good store name can bring business, merchants can't hold the idea of "one handsome man covers all the ugliness", and the business performance depends on the basic elements such as goods, service quality and varieties. The signboard of the store should not only be eye-catching, but also be "harmonious" even if it is homophonic, and respect the cultural tradition and social value orientation. However, in addition to the name of the store, packaging the overall image of the store and giving certain characteristics to the goods and services, we can truly grasp the hearts of customers and make the store name a veritable golden signboard.

Also, regarding the nonstandard use of Chinese characters, firstly, traditional Chinese characters (except registered trademark stereotypes) are used, mainly celebrity inscriptions and registered trademark traditional Chinese characters are not marked with the "R" sign; Second, when foreign languages are used alone or both Chinese and foreign languages are used together, standardized Chinese characters are not the main ones, supplemented by foreign languages, and there is a phenomenon that English is huge and Chinese is extremely small; The third is to use typos and other words; Fourth, the use of idioms in advertisements does not conform to the regulations, causing misleading; Fifth, the propaganda and advertising language of health care products are not standardized. "PK" has often appeared in newspapers recently. Although some people may know the meaning of these two initials, such a phrase usage violates state regulations. If the newspaper must quote, it should put double quotation marks on "PK" and add Chinese translation, such as "PK".

There are many "stealth bombs" hidden in it! For example, the "silent mosquito" in mosquito-repellent incense advertisements; The beauty shop's "I shape myself"; The "endless riding" of motorcycles will confuse many people and lead to misunderstanding of Chinese.

-advertising words for promoting Crown brand cigarettes

[Appreciation] Cigarettes are toxic and harmful to human body, so smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising words of Crown brand cigarettes can be described as ingenious. There are only 12 words in the advertisement, but the content is very rich. It not only publicizes the theme of banning smoking, but also achieves the effect of promoting and praising Crown cigarettes. On the one hand, the publicity is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, it is active in sales promotion. Although crown cigarettes are also banned, they are different after all. If you want to smoke, it is a crown, which gives people great temptation. These two aspects are harmoniously unified in a short sentence.

-skills to attract public attention

There is a restaurant in foreign countries. There is a big barrel in front of the door, and it is conspicuously written: "No peeking!" But there is no cover or block, and passers-by can't help but be driven by curiosity and stop to look into the bucket. Who knows there is another note inside, which reads: "Our shop has a unique, mellow and fragrant draft beer, with a cup of five yuan. Please enjoy. " The phrase "Don't peek" caught everyone's attention.

Nowadays, advertisers generally feel that the most critical and difficult problem is how to reach the people they are trying to influence. Psychologists have compared the information spread by teachers with that spread by advertisers. It is believed that although teachers may not be able to make students accept his point of view, they can ensure that students can hear his point of view because students must attend classes. And an advertiser has to spend a lot of money and rack his brains to achieve the same effect. He must choose a certain media, such as TV, find a program that everyone likes to watch, and make sure that people don't leave their seats and change channels when advertising. Even if all this is successfully achieved, he still only reaches a small proportion of the expected audience-if he chooses the most popular program on TV, he only accounts for 3% of the TV watching population. Only 25% of ordinary newspaper editorials read it, not to mention that all this can't be done under normal circumstances. The contact between advertisement and audience is a low-level contact.

An important reason for this low-level contact is that the audience has a kind of psychology of avoiding advertisements. Not only after hearing (watching) the advertisement, they will naturally have a kind of resistance psychology to resist the advertisement, but at the moment of hearing (watching) the advertisement, they also take an evasive attitude, turn a deaf ear or divert their attention. This phenomenon has been explained in psychology, and people don't pay attention to everything outside. When the information of external things reaches people's information receiving organs, it can't be received unimpeded. People always selectively receive the part of information he wants to receive. For those information he doesn't want to receive, he adopts an exclusive attitude. Advertising often belongs to one of the information that people reject. Therefore, in order to win the advertising campaign, the first battle is to attract the attention of the audience, let them hear (watch) the advertisement and pay attention to the content of the advertisement. As long as this step is achieved, the second and third steps will be successful.

"Do you want to get rid of bad breath? Please use Xihu toothpaste! " (toothpaste advertisement)

"Are you tired from work? Please have a cup of tea to refresh yourself! " (tea advertisement)

"Would you like to overlook the spectacular crossing the ocean? Please take the Boeing 77 from Shanghai to Tokyo! " (Advertising by Shanghai Civil Aviation Administration)

First in China, with excellent quality;

bright color and strong dyeing ability.

(black and bright shoe polish advertisement)

It is rich in fragrance and mellow in taste;

drink it all the year round to prolong life.

(Jiangxi green tea advertisement)

There is a song at home, and everyone is happy.

(Shanghai Kaige brand TV advertisement)

If you want to get rid of dental diseases, please use grass coral.

(advertisement of Nanchang Caoshanhu Toothpaste)

All the above four cases are rhymed, emphasizing the characteristics, brands and functions of the products, which makes people unforgettable.

you should like this cigarette.

(Winston cigarette advertisement)

It is true that toothpaste itself has a good antiseptic effect.

(advertisement for Crist Toothpaste)

1. Deposit a drop of water today, and you will have the Pacific Ocean tomorrow. (Pacific Insurance Company)

2. Legends from the present to the present, which are legendary from the past to the present. (Advertising words of Hubei Modern Legends Magazine)

3. If you don't manage your money, your money will ignore you. (Shanghai Century Publishing Group <; Financial management > Weekly) agrees with 1 29-1-24 15:24 Lonely Endure e | Level 1

[ Exercise ]

1. Wonderful speech

(1) God has given us acne while giving us youth.

-there are both advantages and disadvantages.

(2) When the cadres are one foot away from us, we are ten feet away from them.

—— The relationship between cadres and masses is vividly described as "the Tao is one foot high and the magic is one foot high".

(3) working hard and living a comfortable life; Live comfortably and live a hard life.

-Yang Lan, a famous TV presenter, has such a feeling about life.

(4) Never look back, some people may overtake you in an instant.

-Peggy, the most famous baseball player in America, warned his son.

(5) Smart people always fill their brains with other people's wisdom, while stupid people always interfere with their emotions with other people's wisdom.

-william james, a famous American psychologist, divided "smart people" and "stupid people".

2. Famous sayings of celebrities