Leshan’s image positioning language and promotional slogans

Leshan’s image positioning language and promotional slogan

Leshan is not only a famous cultural city with a long history, but also an emerging industrial city in the province and even in the country. It is also a city with rich Buddhist culture. The city is also a city full of modern leisure atmosphere. When positioning Leshan's city image, we have to consider these many factors, but at the same time we must avoid being exhaustive and select the elements that best represent the characteristics of Leshan, the most iconic elements of Leshan, and the most acceptable to the masses. and identity' elements. Only by grasping these can the city's image positioning be accurate and deeply rooted in people's hearts.

Leshan’s image positioning language and publicity slogan: Image positioning language: 1. Leshan, a Buddhist country with mountains and rivers.

2. Leshan, Leshan, China.

3. Leshan is a blessed land of mountains and rivers.

4. Chinese landscape and Zen city.

5. Leshan, the Buddhist capital of China.

6. Leshan, China, is a blessed land with beautiful mountains and rivers.

For a city, the support point of soft power refers to its image, brand and spirit. In this sense, city image promotion is even more important. It can play at least two roles: externally, effective city image promotion is conducive to the establishment of the city's image and the creation of a city brand; internally, effective city image promotion can condense the city's spirit and enhance the internal drive for urban development. force. Promotional slogan: 1. The first mountain in China, the first Buddha in the world.

2. Emei is the most beautiful place in the world, and the Leshan Giant Buddha is the most amazing.

3. The mountains are beautiful in China, and the Buddha is the best in the world.

4. The Buddha’s heart is in Leshan, and he walks around Emei.

5. Leshan and water, enjoy it.

6. The world of Buddha, the Buddha of the world.