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What is the main difference between an advertising title and an advertising slogan?

It’s easy to confuse advertising headlines with advertising slogans because both require careful creativity. In writing, both are required to be concise, concise, novel, vivid, and eye-catching; in terms of expression techniques, both pay attention to writing skills and can flexibly use various rhetorical techniques, such as humor, exaggeration, personification, puns, and quotations (ancient poems, idioms, etc.) ) and Chinese character rhyme and other techniques to increase the attractiveness of advertisements; functionally, both must reflect the characteristics of goods or services to achieve the purpose of promotion. In addition, a text advertisement cannot be without a title, but it does not need a slogan; the writer can put the slogan in the position of the title, so that it can serve two purposes. Some slogans even evolve from very successful titles. All these can easily lead to confusion between titles and slogans. Although the title and slogan are similar, they play different roles and functions in text advertisements and must be distinguished. 1. The purpose of writing is different. "When reading a book, read the cover first, and when reading the article, read the title first." A text advertisement cannot be without a title. The title is the window of the text advertisement and is an accurate summary of the main theme of the entire article. When people read an advertisement, they must first read the title. The title is designed to attract and guide consumers to read further. "The title is half the article." A good advertisement title should not only reveal the theme of the advertisement, but also attract the reader's interest and make it unforgettable. The advertisement title of a foreign airline is: "From December 23, the Atlantic Ocean will shrink by 20%." How could the Atlantic Ocean shrink by 20? It turns out that flying across the Atlantic Ocean from the United States...

Advertising title creation requirements More slogans biaoyu.co

What attracts people is the advertising title. According to a survey by American advertising experts, consumers are five times more likely to read the headline than the main text. The first thing that catches the eye of an advertisement, creates the first impression and attracts people's attention is its title. The advertising title is a summary of the entire advertising content, and the performance of many advertising themes is given by the title, so the choice of advertising title and production are very important. A good title can be the finishing touch. It adds brilliance to the main text of the advertisement, has a deterrent artistic charm, and leaves an unforgettable impression. Therefore, the creation of advertising titles must be concise, novel and full of harmonious beauty. The content to be expressed in concise advertisements can be multifaceted. However, due to the dramatic increase in the amount of information, consumers generally do not spend a lot of time looking at lengthy advertisements. In order for readers to understand the general meaning of the advertisement in the shortest possible time, the title must be concise and concise so that readers can understand the content of the advertisement at a glance. Furthermore, when the public reads advertising information, they do not necessarily have a clear purpose and often read it unintentionally. in which a certain piece of information is remembered. Therefore, advertising must be able to strongly attract people's sight and hearing in an instant and leave a deep impression on them. According to general rules, people's attention when listening to an advertisement is generally concentrated in the first half minute or so. Therefore, the shorter the advertisement title, the better. "Comfortable, luxurious, reliable, best-selling—Toyota coASTER brand", this is the title of an advertisement for Toyota. It is short and concise and can catch the readers' hearts at once.

This article comes from [Slogans and Slogans Network]-BiaoYu.CO