Plan of 520 Activities in Clothing Store (Collection of 6 Articles)

520 Internet Valentine's Day, also known as "wedding auspicious day", "confession day" and "coquetry day", is a love festival in the Internet age and the first fixed festival in the virtual network world, which is scheduled for May 20th and May 2nd1day every year, because the homonyms of "520" and "52 1" are ". The following is the "Clothing Store 520 Activity Planning Scheme (6 Collection)" compiled by me, for your reference only. Welcome to read this article.

The first part: the planning scheme of the clothing store 520 activity I. The purpose of the activity

1, grasp the 520 promotion online shop to plan business opportunities, make customers feel fresh and stimulate consumption desire.

2. Increase the number of online shop views to attract new customers.

3. Establish the reputation of online stores and enhance customer loyalty.

Second, the activity time

Xxxx year x month x day -xxx year x month x day.

Third, the theme of the event

I love you, filar silk heart.

Fourth, the active object.

For female customers aged xx to xx.

Verb (abbreviation of verb) activity content

"I love you, filar silk heart" special event

Buy a reality show, share the beauty and win a gift!

1 Share the prize: upload the real-life pictures that the baby tried on, write down his inner feelings and show off his beautiful legs. (Everyone has a prize)

Lucky arrival award. (x times per month)

3 Loyal customer award. (year-end x)

Popularization of intransitive verbs

1, key time for publicity: x days before the event; X days after 520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

VII. Work before promotion

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems have been brought. We should fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

The second part: the planning scheme of 520 activities in clothing store.

520 is a popular online Valentine's Day. Because modern people pay more and more attention to romantic feelings and feel that life needs a sense of ceremony, coupled with the annual publicity and hype of businesses, 520 Valentine's Day has become one of the festivals that couples must pass. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "520" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as xx is one of the main commodities of Valentine's Day, it is suggested that the annual "xx Festival" in the xx market in shopping malls should start from 520, promote "Festival" with "Festival", and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Second, the activity time

May x to may X.

Third, the layout of the store.

In line with the theme of "520", it is suggested to set up a magpie bridge in the shopping mall space. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance pillar is decorated with green plastic vines to create a rich romantic atmosphere for Valentine's Day.

Fourth, activity planning.

(1) Section 520

1, subject:

A century-old shop, a century-old harmony-520 days.

[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on xx market, with clear positioning, highlighting the most competitive brand reputation advantage of xx store in xx shopping mall, and attracting target consumers with good faith blessing.

2. Event planning:

The xx Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of 520 is the warm-up period of Diamond Festival activities, which attracts consumers' attention to Diamond Festival activities and promotes the following consumption.

Romantic opening of xx Festival, seven dazzling gifts to choose from at will.

During the activity, you can choose one of the seven discounts when you buy xx products for over 3,000 yuan.

52 yuan deduction voucher for bedding; 52 yuan deduction coupon for suit; 52 yuan Deduction Voucher for Shoes; 52 yuan Deduction Voucher for Women's Wear; 10% discount card for clothing accessories; Hanfu 40% discount card; 20% discount card for wedding photography.

3. Exhibition creativity:

Each brand has introduced several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Women are often compared to flowers. The collocation of flowers and xx symbolizes the harmonious relationship between women and xx. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities:

(1) Activity theme:

Romantic 520, lucky 52-/kloc-more than 0/00 yuan, 52 romantic gifts come first served.

(2) Activity planning:

In-store merchants provide 52 items as gifts, set up an activity area in the enjoyment space of * * * on Saturday and Sunday, and make a large kt version with the names and pictures of 52 gifts. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. If they choose one of 52 gifts, the person who meets the requirements first will have priority.

(3) prizes:

Each merchant in the store provides a gift in kind of not less than xxx yuan. If the commodity price is generally high, you can change it into a deduction coupon of xxx yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare promotional materials:

① Design and production of KT version.

(2) The activity rules explain the water label.

(4) Tables and chairs required for the activity venue.

2. Other promotional activities:

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift coupon and send a crosstalk couple package as long as you arrive in 520 yuan.

(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 520 yuan, so as to transmit romantic affection to lovers who live apart in the two places.

Chapter III: Planning Scheme of Clothing Store 520 Activities I. Theme of the Activities

Passion blooms, and there is love in the times.

Second, the activity time

May X-May 20th.

Three. Activities:

(A) the true confession of love song duet

On May 20th, XX: XX-XX: XX, a special area was set up on the children's area side of Building X. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or confide in him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) Romantic Lover Rose Perfume (5.20)

During normal business hours on May 20th, customers can get a rose (limited to xxx) for free at the promotion service desk on the 6th floor. On the same day, if you buy over xxx yuan in cash, you will be given a box of exquisite chocolates.

Note: the consumption amount is not cumulative, and only one chocolate can be given with a cashier receipt (cash purchase exceeds xxx yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1. Media selection: xx Evening News.

2. Layout specification:1/Edition 3 xx Evening News is red.

3. Launch date: May 20th.

4. cost: xxx yuan.

Verb (abbreviation for verb) cost

1, exhibition board X: xxx yuan.

2. lintel x: xxx yuan.

3. Print advertisement: xxx yuan.

4. Gifts (roses, chocolates) are the responsibility of the Asset Operation Department.

5. Audio fee: xxx yuan.

6. Other miscellaneous expenses: xxx yuan.

Total: about xxx yuan (excluding the cost of roses and chocolates).

Sixth, tips

In this activity, vip cards can use the discount function.

Article 4: Clothing Store 520 Activity Planning Scheme I. Activity Details

Activity target: unmarried men and women.

Activity orientation: 520, online Valentine's Day.

Theme: 520- Online Valentine's Day, romantic hand in hand.

Number of applicants: xx male, XX female and XXX male.

Activity time: 520 nights. xx:xx - xx:xx .

Venue: xx(xx Road, xx District).

Purpose of the activity: Render the atmosphere of 520, promote the sales of the company's products during Valentine's Day, and enhance brand affinity.

Second, the implementation plan

1. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, give them full opportunities, increase their attraction, and achieve the original purpose of participating in this activity.

2. Male and female couples who require college education or above and earn xxx——xxx yuan.

3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.

4. After the activity, the customer service staff will call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.

7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.

8, through newspapers, posters and other media publicity, arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for later activities.

III. Contents of activities

1, 100 people threading competition

Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. A pair of diamond rings that can win the live prize. This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.

2. Game interaction

Talent show (it can be drama performance, singing or other talents)

The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.

Website layout:

Considering the fashionable environment on the Bund, we don't make too many tidbits, but only use them on the spot.

Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.

Ribbons, paper cranes, flowers and candles are simply decorated to create an effect with lights.

Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

Paper crane: Make two garlands under the flower ball and hang paper cranes.

Flowers: place lilies and orchids in a prominent position on the website.

Candle: put a candle on each table. Set off a romantic atmosphere.

Equipment required for the activity:

Number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wires, lamps, origami, candles, host, staff, needle and thread (to be on the safe side, it is best to make it bigger, without needle tail, and the thread should be thicker accordingly. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough.

Article 5: Clothing Store 520 Activity Planning Scheme Activity Time

May X (Monday X)-May 20th (Monday X).

Activity content

First, the sweet Valentine's Day is full of xx minus xx.

During the activity, customers buy clothes over xx MINUS xx, over xxx MINUS xx ... buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.

Second, 520 sweet happiness ceremony.

During the activity, customers pay cash to wear goods, and give a photo coupon with a photo value of 1088 yuan to 800 yuan and a wedding coupon with a photo value of xx to 500 yuan to 880 yuan. 200 yuan presented two tickets for the weekend cross talk stage. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.

During the activity, customers pay cash for wearing goods, and 800 yuan gives xx dolls or movie tickets; Send xx bear soap to 600 yuan; Send a mini green potted plant to 300 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: next to the xx hall of the shopping mall on the third floor.

During the activity, customers pay cash 1 0,000 yuan to buy mosaics and give a box of xx. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.

Third, sweet brush.

During the activity, customers with xx credit cards will buy 1 piece of 50 yuan xx stored value card when they spend 500 yuan (inclusive) on the same day, and 1 piece of 50 yuan xx stored value card when jewelry and jade appliances spend 1 piece on the same day, while stocks last. Gift place: the main service desk on the first floor.

During the activity, customers used ICBC credit cards to buy clothes and cosmetics, and spent a total of 1 set of three-piece care in 800 yuan (inclusive) that day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, full xxx MINUS xx.

Five, xx, xx brand yellow platinum discount of xx yuan per gram.

Six, the weekend lucky xx points shopping only costs half.

Article 6: Clothing store 520 activity planning scheme Activity purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3. Do a good job in customer relationship (I was transferred to this market in April).

Activity theme:

Welcome to the 520, xx discount.

Activity time:

20xx may x day.

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

2. Make publicity in xx market on X day: put up posters to pack tricycles, and put up posters in front of shopping malls on xx day.

3. Check the inventory and site materials on xx.

4. Refinement of unified rhetoric of activities: xx manufacturer "520" makes promotional activities in advance, sells at special prices and presents exquisite gifts.

Field operation:

1, an arch, two tents, two product gas models, an easy-to-pull bag and two poster boards.

2.x sample output.

Activity fee: xxx yuan for packing tricycles (X vehicles), xx yuan for transportation, xx yuan for temporary promotion/day ×x=xx yuan, and ***xxx yuan (the venue has mall application).