The History of sheraton zhongshan Hotel

Today's Sheraton brand appeared in 1937, when two entrepreneurs Ernest Henderson and robert moore established the first Sheraton Hotel in Massachusetts.

After the establishment of Sheraton brand, it accelerated the acquisition of other hotels in the United States, covering Maine to Florida. 1945, Sheraton became the first hotel chain listed on the new york Stock Exchange. However, their competitor Hilton argued that Sheraton was not the first company, but they were the first listed company.

1949 sheraton officially entered the international market, and the company bought two hotel chain groups in Canada, which greatly expanded its business scale. Sheraton opened its first hotel in South America and the Middle East in 1960, and the100th Sheraton Hotel opened in 1965. 1968, the multinational enterprise group ITT entered Sheraton, and then the full name of Sheraton was changed to ITT Sheraton.

Four Points by Sheraton brand was founded in 1995, and Sheraton hopes to provide all-round services at reasonable prices. At that time, many smaller Sheraton hotels were renamed Four Points by Sheraton. 1998 Sheraton Hotel brand was acquired by Starwood, the world's largest hotel group. Starwood has many large hotel chain brands, including Westin, St. Regis, Le Meridien, W Hotel and Luxury Select.

In April 2006, Sheraton invested US$ 200 million to implement a brand building plan called "We Belong", which will be used as a brand slogan. Sheraton official website was redesigned in mid-2006, and customers can put their stories and photos on Sheraton's website, which is called creative design by USA-Today.