What are the ways and methods of enrolling students in education and training institutions?

The competition in the education industry is fierce and it is difficult to recruit students. Since the development of educational institutions, many enrollment methods have been accumulated, which are generally divided into online and offline categories. Here is a brief introduction to the enrollment methods of education and training institutions.

Offline: Take Didi as the representative to hire bill issuers to distribute leaflets and enrollment brochures to accurate target customers at school gates, crowded large supermarkets, high-end residential areas and large-scale event sites, and combine some small gifts and information books to form an effective bill collection. For interested customers, you can invite free experience activities later.

Online: 1. SEO is mainly based on SEO, SEM and WeChat enrollment.

SEO refers to search engine optimization. As a conventional drainage method, the content has a long tail effect. SEO organizations can build their own websites, and then continue to optimize and rank the search keywords on the websites. On the premise of choosing keywords and industry words, we should also match some long tail words.

The competition in the education industry is fierce, so is the SEO competition of self-built websites. This is a long-term job, but you can get a steady stream of free search traffic. Because of this feature, SEM should be done at the same time

2. Scanning electron microscope

For search engine marketing, simply speaking, it is to bid for advertisements in search engines, write ideas for keywords, and charge by clicking on matching keywords. The advantage of this method is that it can get customers directly and quickly, but the disadvantage is that the marketing budget needs to be allocated to each keyword reasonably, and the competition is fierce and the budget is difficult to control.

Although the above two methods are highly competitive, the logic of obtaining customers is clear and effective, and we can't give up investment.

3. WeChat enrollment

Wechat has an active volume of 654.38+0 billion, which is also social software. Basically, we spend several hours on it every day. Wechat enrollment can be presented through interactive activities of small programs in WeChat circle of friends, group fights and other activities, favorable comments from relatives and friends, preferential activities and so on. Or take experience classes and low-cost classes as drainage classes, and use WeChat official account, circle of friends, WeChat group and personal number as supporting enrollment marketing gameplay.

Short books and small programs can provide organizations with experience classes and group recruitment marketing games, and cooperate with WeChat robots, AI micro-classes, communities and other functions to achieve low-cost enrollment.