Why did Volkswagen's advertisement end with Das Auto?

The Chinese translation of Das Auto is "the way of the car, only the public"

It represents that Volkswagen Group has its own understanding of cars.

Popular brand culture

The brand logo is as follows:

Volks Wagenwerk (German), which means cars used by the public, has undergone many changes in the history of car signs. VW in today's logo is the first letter of the full name. The logo consists of three "V's" consisting of the middle finger and the index finger, indicating that Volkswagen and its products will achieve a win-win situation.

Extended data:

First, the Volkswagen brand group:

The passenger car business of the Group is divided into two major brands. Under this group, Audi and Volkswagen independently manage their brand groups and are responsible for creating profits from them. Each brand has its own logo and operates independently. Products range from ultra-economical compact models (fuel consumption rate is only 3 liters/100 km) to luxury cars.

Audi brand group includes Audi, Seat, Lamborghini and Ducati.

The Volkswagen Brand Group includes 8 brands: Volkswagen Commercial Vehicle, Volkswagen Passenger Vehicle, Skoda, Bentley and Bugatti, Porsche, Scania and MAN * * *.

Second, the structure of listed companies:

Volkswagen is a member of the Volkswagen Group. Other group companies include:

1) Audi, a local German automobile company, was acquired from Daimler-Benz in 1964;

2) NSU-/kloc-0 was acquired by Audi branch of Volkswagen in 1969, and the brand has not been used since 1977;

3) SEAT-Spanish Automobile Company, which became the main holder at 1987, bought at 1990;

4) Skoda-Czech Automobile Company, bought at1991;

5) Bentley, a British luxury car manufacturing company, was purchased from Vexcor and Rolls-Royce brand in 1998, but later, due to the transfer of the registered trademark right to BMW, it can no longer use Rolls-Royce brand to manufacture vehicles;

6) 1998 bought bugatti, a French supercar manufacturer;

7) Lamborghini, an Italian supercar manufacturer, was acquired on June 6th, 2002.

From July 1998 to February, 2002, 65438+, Volkswagen's Bentley division also sold Rolls-Royce brand vehicles under the authorization of BMW, and BMW had already purchased the ownership of the brand. Since 2003, only vehicles made by BMW can use the Rolls-Royce brand.

8) Porsche: On July 24th, 2008, the EU officially decided to approve Porsche's acquisition of Audi. If the acquisition is successful, the merged company will become the first automobile enterprise in Europe and the top three in the world. However, on the way to acquire Volkswagen, Porsche suddenly ran out of funds and was forced to suspend the acquisition of Audi AG.

As a result, Volkswagen merged with Porsche, and Porsche became a brand of Volkswagen in a certain name. On July 5, 20 12, Audi of Germany announced:

An agreement has been reached with Porsche to exchange 4.46 billion euros (about 5.58 billion US dollars) and 65,438+0 ordinary shares for 5,065,438+0% of Porsche's equity. The transaction is scheduled to be completed in August. By then, all the shares of Porsche will be owned by Volkswagen.

References:

Baidu Encyclopedia: Volkswagen