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What are the names of the three Adidas logos? What else does it mean?

1. The logo corresponding to the Adidas classic series is the clover logo.

Meaning: The clover is the symbol, which is like the three-dimensional expansion of the earth, like a world map, symbolizing that the three stripes extend to the whole world.

2. The logo corresponding to the Adidas sports fashion series is a round half-packed three-stripe logo.

Meaning: It represents the trendy spirit of always standing at the forefront of fashion and pursuing high-end enjoyment.

3. The logo corresponding to the Adidas sports performance series is the three-stripe logo (three-brick logo).

Meaning: The three-striped adidas logo represents the mountains and points out the desire to achieve challenges, achieve the future and continuously achieve goals.

Extended information:

Historical evolution of the logo:

The Adidas three-stripe logo was the first to be used, in the second year of the establishment of the Adidas brand, that is, 1949 It has been applied to various products of Adidas since the year. It represents the sportsmanship of continuous advancement and continuous transcendence.

In 1972, Adidas gradually replaced the early three-stripes logo with the clover logo. The more symbolic and beautiful clover symbolized the power of sports that extended to the world, and also placed its own brand direction. Vision of the world.

After using the clover logo for more than ten years, that is, in the late 1980s and early 1990s, in order to compete with Nike and to enhance its own sports fashion sense, Adidas once again changed its brand to the earliest The three stripes have been reinvented and applied to products, as Adidas’ most well-known (and most affordable) sports performance series (adidas performance).

In 1996, after experiencing an equity acquisition crisis, Adidas reactivated the clover logo and specifically applied it to its sports performance series that are distinguished by middle and high-class sports enthusiasts and shoe fans. Tailor-made adidas traditional classic series (adidas Original).

As for the adidas style logo, it does not have a long history. The Y in Y-3 represents Yohji Yamamoto, and the 3 represents the three-line logo of adidas, which was designed by the world's top designer Yohji Yamamoto. A new brand created by the creative director in collaboration with adidas.

Baidu Encyclopedia-adidas

Baidu Encyclopedia-ADIDAS ORIGINALS