Yu Chengdong issued a notice: Wenjie stores will remove the HUAWEI logo

Following Huawei's "Resolution on Huawei Not Making Cars" yesterday, Sina Auto reported that Wenjie stores began to remove all promotional materials with "Huawei" related words today. Huawei has confirmed this It is true that this decision was personally issued by Yu Chengdong, CEO of Automotive BU. In yesterday's internal announcement, Huawei CEO Ren Zhengfei put forward strict requirements for the Huawei logo to be displayed on the design of the car, emphasizing that "Huawei/HUAWEI" cannot appear in the promotion and appearance of the vehicle.

In addition, Xu Zhijun, Huawei's rotating chairman, also said yesterday regarding Huawei's car manufacturing: Some individuals, departments or partners are abusing Huawei's brand. During the investigation and handling of these matters, Huawei has built a The brand will not be used by anyone. Huawei does not make cars, nor does it own any brand of cars. We have also made clear requirements on the brand issue in this document, and it is strictly prohibited for the Huawei brand to appear in front of or as a car brand. We will reorganize all flagship stores and materials and return to strategy and positioning. Huawei's strategy has not changed. It does not build cars. It helps car companies build good cars and becomes an incremental component supply.

Today, a Huawei store employee revealed to the media that they had received notice from the headquarters that colleagues on the morning shift had removed HUAWEI-related signs. "The car has not changed, but Huawei cars cannot be mentioned in sales terms. We have been informed to pay attention to this matter." In addition, other Wenjie store employees also revealed that the store has received a notice from Huawei, requiring that April 1 On the same day, we began to dismantle all promotional materials related to the word Huawei. In daily publicity discourse, we can no longer call it "Huawei Asks the World," but it can still be called "Wenjie."

It is worth noting that yesterday Yu Chengdong left a message below Ren Zhengfei’s post on November 25, 2020, which made it clear that Huawei will not build cars: “The times have changed, and this will only make it more difficult for us! In a few years In the end, everyone will understand it! Leave it to time to test it!” At the same time, he also emphasized: “Only with in-depth insight and deep understanding of an industry can we grasp the right direction! Mark it and look at it in a few years! "Judging from Yu Chengdong's tone, one can feel obvious helplessness.

In recent times, the Wenjie series car brand has repeatedly used the slogan HUAWEI when posting promotional posts on multiple official social platforms. On March 8, AITO Auto released a "Women's Day Promotional Poster" on its official Weibo. The poster content used the new slogan "HUAWEI Asks the World". The official Weibo account of Huawei Terminal also retweeted this Weibo with a text saying : "Wherever you want to go, HUAWEI Wenjie Cars will always accompany you!"

It is understood that AITO Wenjie has always used the "AITO" LOGO in the past, and has never used the Huawei logo. This has once again triggered speculation about whether Huawei has dominated the automotive industry. Huawei responded: There was a misunderstanding. This move only highlights Huawei's long-term and in-depth empowerment of the AITO brand. Huawei and Cyrus' long-term and in-depth cooperation has not changed. In the future, both parties will continue to jointly launch more new and more competitive products.

On March 8, Wenjie posted a Weibo post about the Women’s Day promotional poster, with the text saying: “Wherever you want to go, HUAWEI Wenjie cars will always accompany you!” Subsequently, Huawei officially forwarded it content of this article. This move has also aroused suspicion in the industry as to whether Huawei has dominated the automotive industry. In response, Cyrus said: "The long-term and in-depth cross-border cooperation relationship and cooperation model between the company and Huawei have not changed. The two parties will further deepen joint business cooperation and will launch more new and competitive products that are popular with users in the future. ”

Huawei said: “HUAWEI is an ecological car brand and a new business model created by Huawei. It provides core software and hardware technologies such as electrification and intelligent components, and through product definition, User experience, quality control, channel retail, and brand marketing help car companies sell good cars. They help car companies achieve commercial success while driving large-scale sales of Huawei's smart auto parts. Cyrus is the earliest and deepest partner with Huawei. Automobile companies. The two parties signed a business deepening cooperation agreement in February this year. The two parties will further promote the establishment of a joint innovation center to provide users with a more efficient and convenient smart travel experience and lead a new era of intelligent automobile industry.

”

Relevant information shows: Huawei established a smart car solutions division in 2019 and has 15 secondary departments, including smart driving product department, MDC product department, smart car control product department, Smart Car Cloud Product Department, Smart Driving Product Department, Smart Cockpit Product Department, Smart Car Solutions Department, etc. After the establishment of the Smart Car Solutions Division, the topic of Huawei's car manufacturing has not stopped. In 2020, Huawei announced that it will be valid for The 3-year-old "Resolution on Smart Auto Parts Business Management" clearly states that it will not build complete vehicles, but focus on ICT technology to help car companies build good cars and become an incremental parts provider for smart connected cars. At the same time, it was also pointed out that anyone who plans to build cars in the future and interferes with the company can be transferred from his position and find another position.

With the rapid development of business cooperation between Huawei and Cyrus, in addition to the earlier announcement by Huawei that it will not build cars. The three-year deadline for cars is approaching, and naturally the topic of Huawei building cars has arisen again. The official stated that this decision to not build cars was made to avoid being misunderstood by the outside world as "Huawei builds cars." The business model and cooperation strategy of Wenjie Eco Automotive will not change. Huawei’s rotating chairman Xu Zhijun also stated that Huawei has issued an internal EMT collective decision and reiterated that the maximum validity period of all Huawei documents is 5 years. We will issue another five-year document after that, and another five-year document after 10 years.

While Huawei reiterates that it “does not build cars”, Cyrus is worthy of being its smart car cooperation partner. It is worth mentioning that on March 30th, the first model of the new brand "Landian" - Bluedian E5, was launched, priced at 139,900-151,900 yuan. It is understood that the Bluedian car is Chongqing Sailis Bluedian Car. A brand of Dongfeng Xiaokang Co., Ltd., which is wholly owned by Dongfeng Xiaokang Co., Ltd., Blue Electric Motors will build an independent sales network and operate independently.

From the current point of view, it may not be possible to build cars at this stage. Huawei seems to be more in line with the current situation. After all, it requires qualifications to build cars, and the investment in automobiles is huge, and the payback period is still long. For Huawei, which is in the midst of a cold winter, this is undoubtedly adding insult to injury. , since Huawei established the smart car solutions division in 2019, it has invested a total of approximately 20.6 billion yuan and has as many as 7,000 R&D personnel. In 2022, Huawei’s R&D expenditures related to the automotive business will exceed 10.3 billion yuan. Expenditures are in stark contrast. Relevant data shows that in 2022, Huawei’s smart car solution business achieved revenue of 2.077 billion yuan, accounting for 0.3% of Huawei’s total revenue of 642.3 billion yuan.

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