What is the definition of soft advertising?

There are soft advertisements and hard advertisements.

Hard advertising: it is a positive promotion of products or services.

Soft advertising: it is an advertising method to promote products or services from the side.

"Soft advertising" includes:

1, terminal display form;

Terminal display can be roughly divided into two methods: terminal store display and exhibition display. Through the joint planning of enterprises and partners, showing the brand on the spot in the front line of the consumer market can not only make consumers feel the consumption experience brought by brands and products more intuitively and effectively, but also show the deep meaning of the brand more stereoscopically and comprehensively through on-site creation, such as brand style, brand culture and the differences between brands and similar competitors in the market. So that the brand can change the display content more conveniently and freely.

2. The communication mode of consumers;

This is what we call word-of-mouth communication. It is through the excellent performance of the brand itself in product strength and service system that consumers who have bought products or enjoyed services can show or spread them to relatives and friends in their daily lives and work. Because it is an information acquisition method formed by concrete examples and trust ties, it is easy to produce secondary consumption and admiration consumption, and it is also the best way to quickly establish brand image and brand awareness among specific consumers.

3. Activities and individual financing methods;

In this activity, it refers to participating in a social activity in the name of an enterprise or brand, and obtaining the name of the activity by accepting funding, such as street basketball game sponsored by Nike brand, designer competition sponsored by Hanbo brand, and China sports team uniform sponsored by Li Ning brand. Therefore, many people participate in or pay attention to it, and the image of the sponsored brand can be pushed to the target audience more pertinently. Personal support is embodied in the form of "brand spokesperson", which uses the personal reputation that has been formed in society to help the endorsement brand enhance its market visibility.