BMW: 2022 Delivers High Score Answers 2023 Towards a "New Generation"

Recently, BMW Group announced its financial report for 2022, with total annual revenue exceeding 654.38+042.6 billion euros, a year-on-year increase of 28.2%. The total sales of automobile products reached 2,399,632 vehicles. Among them, the sales volume of pure electric vehicles increased by 107.7% year-on-year, reaching 2 15752 vehicles, accounting for 9% of the Group's total global sales.

Although the automobile industry is full of challenges in 2022, with its strong resilience and anti-risk ability, BMW Group has handed over a proud report card with a number of financial indicators hitting new highs.

In this regard, Qi Puce, Chairman of BMW Group, said: "In 2022, the success of BMW Group has two key factors: a strong and passionate team and a desirable product lineup. It is these two key factors that keep us calm in a challenging environment. "

2023 pure electric vehicle is the main force of increment.

According to public data, in 2022, BMW Group delivered more than 2,654.38+0.5 million pure electric vehicles in the global market, more than doubling year-on-year. BMW said that pure electric vehicles will remain one of the main sources of sales growth in 2023, and it is expected to achieve double-digit high growth.

Next, BMW Group will continue to enrich the lineup of pure electric products. In 2023-2024, innovative pure electric BMW i5, innovative pure electric BMW iX2 and innovative pure electric BMW i5 station wagon will be released. If the existing pure electric vehicles are added, BMW pure electric products will cover almost all major market segments.

Based on this, BMW predicts that by 2026, the annual sales of pure electric vehicles will account for one-third of the Group's global sales. By 2030, this proportion will reach more than 50%, and it is estimated that the global delivery of pure electric vehicles will exceed100000.

Not only that, BMW Group also said that its MINI, Rolls Royce and BMW Motorrad urban travel series are undergoing electrification transformation. In the next 10 year, MINI and rolls-royce will become pure electric brands.

In order to achieve this grand goal, BMW Group has made full preparations in the whole business chain.

Although under the influence of many unfavorable factors such as epidemic situation and lack of core, BMW has reduced costs and increased efficiency in many aspects, it still does not hinder BMW's high investment in research and development. BMW Group believes that the future development direction of automobiles is electrification, digitalization and sustainable development, and BMW hopes to continue to maintain its leading position in this great change in the automobile industry. To this end, BMW is sparing no effort to invest in related fields.

In 2022, the company's investment in R&D reached 6.624 billion euros, a year-on-year increase of 5.2%. These investments are mainly used in two directions: first, the research and development of new models and the sixth-generation BMW eDrive electric drive technology; The second is the digital field, especially artificial intelligence, autonomous driving, human-computer interaction and so on.

For example, at the beginning of this year, BMW released the BMW i Digital Emotional Interaction Concept Car (Dee) at the 2023 CES exhibition, which showed the integration of digital experience and pure driving pleasure, and made consumers daydream about BMW's next-stage electrified "new generation" car series.

At the same time, BMW Group continues to transform and upgrade its global production system to support the rapid development of electric vehicle business.

Among them, in 2022, BMW's expenditure on factories, equipment and fixed assets reached 7,796,543.8 million euros, a year-on-year increase of 55.4%. These investments include many new and upgraded projects of BMW around the world, such as building a brand-new Debrecen factory in Hungary and upgrading existing factories in Germany, Mexico and the United States on a large scale.

In addition, in 2022, BMW released the production strategy of BMW iFACTORY, which is BMW's overall plan for future automobile production and created a new production concept in the era of electric intelligence. Next, BMW's more than 30 factories around the world will follow the BMW iFACTORY production strategy for transformation and upgrading.

It is noteworthy that focusing on the China market, BMW China's R&D system is also being upgraded in an all-round way to better keep up with China's digital and electrification innovation.

In April 2022, the product upgrade project of BMW Brilliance Dadong Factory was completed; June BMW Brilliance production base (referred to as Lida factory) large-scale upgrade project; 165438+ 10 BMW Brilliance announced the launch of a brand-new power battery project to further enhance the local production strength of power batteries, with a total investment of about 1000 billion yuan.

A new generation of vehicles will be put into production in the second half of 2025.

Thanks to technical strength, BMW's new energy vehicle sales accounted for 9% of the total sales in 2022, and its profitability was greatly enhanced. In the new year, in the face of a more intense wave of electrification, the electrification layout of BMW Group is also accelerating.

At this annual financial report meeting, BMW Group disclosed the product planning of its new generation model for the first time. According to the plan, BMW Group will start to produce a new generation of models from the second half of 2025, and mass production models will take the lead.

In the next 24 months, at least six new generation models will be mass-produced, including a sport utility vehicle (SAV) and a pure electric vehicle in the market segment of BMW 3 Series.

In this regard, Qi Puce, Chairman of BMW Group, said: "The proven strength, innovative technology for the future and a new generation of vehicles put into production in 2025 will lay the foundation for our continued success."

He also stressed that "the powerful product array equipped with advanced technology and excellent business operation management enable BMW Group to achieve its goals at this stage. At the same time, we also focus on the future development and open a new era of electric travel through a new generation of models. "

It is understood that the new generation of vehicles will be based on the architecture completely designed for pure electric vehicles and a brand-new design language, and have three characteristics:

First, the newly developed electronic and electrical architecture, as well as the new concepts of user interface and human-computer interaction;

The second is the newly developed electric drive and battery system, which has high performance and significantly improved efficiency;

Thirdly, the cycle sustainability level of the whole product life cycle has reached a new height.

In fact, this is the concentrated expression of BMW Group's strategic direction of "electrification, digitalization and sustainable circulation", and related technologies will be the basis for the development of BMW's entire product line in the future.

In terms of battery and electric drive technology, BMW's sixth-generation eDrive electric drive system and a new generation of lithium-ion batteries will be adopted in the new generation of vehicles, which will reduce the overall cost by 50%, increase the energy density by more than 20%, increase the cruising range by 30% and increase the charging speed by as much as 30%.

To this end, BMW signed a battery contract with Contemporary Ampere Technology Co., Ltd., Yiwei Lithium Energy and Yuan Jing Electric Power last year, which exceeded10 billion euros. At the German International Automobile and Intelligent Travel Expo in the second half of this year, BMW Group will also announce more details and plans for a new generation of vehicles.

In terms of digital experience, BMW demonstrated the vision of a new generation of models for human-computer interaction through the BMW i Vision Dee released at the beginning of the year.

BMW believes that the future car should be the ultimate digital partner of human beings, not just "smart phones on wheels". Through the perfect combination of hardware and software, the new generation of vehicles will be able to provide customers with unique driving pleasure brought by digital technology.

In terms of recycling sustainability, BMW demonstrated the company's imagination and thinking on how to achieve recycling sustainability in the future through the BMW i cycle concept car. For example, through the concept of circular design, 65,438+000% of recycled materials and 65,438+000% of all materials of the whole vehicle can be recycled.

At present, the recycled materials used by BMW Group in manufacturing vehicles are about 30%, and this proportion will be increased to 50% through the principle of "giving priority to the use of recycled materials".

It is worth noting that the new generation of models will first be put into production at the Debrecen plant in Hungary. With a total investment of more than 2 billion euros, the factory follows the "lean, green and digital" concept of BMW iFACTORY production strategy and is specially built for the production of a new generation of models.

It can be predicted that the arrival of a new generation of vehicles marks the beginning of the third stage of BMW's electrification process and will become the backbone of BMW's full-speed electrification.

Summary: Judging from the information released by BMW Group at the 2023 annual financial report meeting, its future business direction is all concentrated in the field of pure electric vehicles, and it will go all out to accelerate the electrification process.

This article comes from Yao Kan, the author of Yiche number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.