How to write a promotion plan

How to write a promotion plan

(1) Before writing the plan, you must think clearly and straighten out your ideas. It is best to outline it.

(2) We must pay attention to the operability and practicality of the plan. There is no need to show off literary ideas, just express the meaning clearly.

(3) Pay attention to basic formatting and layout techniques, avoid basic text errors, etc., and make it easy to circulate and discuss.

(4) During the writing process, you must always keep in mind your own corporate positioning and core value elements. Only by writing closely around this can you form a better plan.

(5) A pragmatic attitude. When writing, you must seek truth from facts, especially the budget, which is often what the boss is most concerned about, and you must analyze it realistically.

Promotion Plan (1)

1. Guiding Ideology

Closely focused on ensuring national food security and achieving the overall goal of the county’s total grain output of 600 million kilograms , with the super rice demonstration and promotion project as the carrier, the construction of super rice high-yield demonstration areas as the starting point, and the promotion of super rice varieties and supporting high-yield cultivation technologies as the core, we must adhere to the work of highlighting key points, leading the area from point to point, integrating resources, and advancing simultaneously Measures will be taken to increase the demonstration and promotion of super rice varieties and supporting integrated technologies. Carry out training for super rice production and management entities, and strive to build a super rice technology innovation and demonstration promotion operation mechanism that closely integrates "agricultural science, education, enterprises, and households" to promote the introduction of super rice production technology into villages and households, and achieve the goal of "double growth by one hundred", Promote agricultural production and farmers' income.

II. Targets and tasks

In **, the super rice demonstration and promotion project will be comprehensively organized and implemented in 25 townships (towns) in the county, with an area of ??100,000 acres each for early and late rice demonstration and promotion ( See the attached table for details), focusing on the promotion and application area of ??90,000 acres in key demonstration towns (towns) such as Guangdong and Guangzhou. The radiation has driven other townships (towns) in the county to complete the promotion and application of super rice on an area of ??200,000 acres, achieving a double-cropping yield of 1,100 kilograms per 100 acres of demonstration plots, and a double-cropping yield of 1,000 kilograms per 10,000 acres of demonstration plots. The county has trained 200 super rice technical backbones and more than 1,500 technology demonstration households.

3. Implementation content

This year, the focus of the super rice demonstration and promotion work is to carry out technology integration innovation in accordance with the matching of improved varieties and methods, and organize the creation of high yields by cultivating technology demonstration households. At the same time, it is necessary to give full play to the leading role of the science and technology demonstration village, conduct on-site observation, increase publicity, expand influence, and promote the promotion and application of super rice area.

1. Demonstration and promotion of leading super rice varieties: Based on the current production status of our county, a number of leading super rice varieties will be determined and promoted. Early rice: Ganxin 203, 03you 66, Xinfengyou 22, Jinyou 458; middle rice Shenyou 9516, Tianyou Huazhan, Yongyou 12, Yyou 1; late rice: Wuyou 308, Wufengyou T025, Fengyuanyou 299, Tianyou 998, Tianyou Huazhan, Yongyou No. 12.

2. Integrate supporting high-yield technologies: Each township should target local rice production constraints, carry out special experiments according to local conditions, implement key breakthroughs, and integrate 2-3 simple and practical super rice high-yield cultivation technologies that are easy for farmers to master. . Comprehensive application of double-cropping super rice "early, strong, strong", rice "three highs and one guarantee", rice precise quantitative cultivation, rice "three control" fertilization, super rice "three fixed" cultivation and other cultivation technology principles to guide the production of super rice. Focus on the rational selection of super rice, cultivating suitable age and strong seedlings, scientific control of seedlings and ear growth, moving nitrogen fertilizer back, applying ear and grain fertilizer and other key technologies, so as to give full play to the advantages of super rice with large ears, large grains, high and stable yields.

3. Scientific selection of 10,000-mu demonstration plots: Based on the actual situation of our county, it is determined to establish two 10,000-acre super rice high-yield demonstration plots in the following three towns and villages; Two 100-acre core demonstration areas will be established in towns and villages; each core demonstration area will have a signboard with the main content: administrative person in charge, technical person in charge, leading varieties, main technology promotion, implementation area, output indicators, etc., and at the same time, the core Participating farmers in the demonstration area are registered and a work ledger is established.

4. Carry out in-depth training for the main body of super rice: focus on the main technology promotion of the leading varieties of super rice, make full use of the platform for household technology and new farmer technology training, and adopt indoor training and on-site training, "special technical training" and Practical technical training is combined with training methods to extensively train super rice demonstration households. The county Agricultural and Food Bureau focuses on training township agricultural technicians, large grain growers, and farmers in the core area of ??the demonstration area. Each township (town) agricultural technology extension comprehensive station will train no less than 50-80 demonstration households. The fields of the demonstration households should be as contiguous as possible. Priority will be given to farmers who grow large grains and are convenient for visiting and learning as demonstration households. Make sure that every village in the demonstration area has demonstration households to fully demonstrate the effects of super rice in increasing production and income, and actively guide farmers to consciously demonstrate and promote super rice. This year, no less than 1,500 super rice demonstration households in our county will be trained.

IV. Main measures

1. Strengthen leadership and strengthen responsibility. The County Agricultural and Food Bureau established a leading group and a technical expert guidance group for super rice demonstration and promotion work. The director of the County Agricultural and Food Bureau serves as the team leader, the deputy director in charge of planting industry serves as the deputy team leader, and the heads of the county Agricultural Machinery Bureau, Agricultural Technology Center, Soil and Fertilizer Station, Plant Protection Station, Seed Station and other units are members, and are responsible for the county's demonstration and promotion work. Organize implementation and supervision guidance; select personnel with technical titles of deputy senior or above in the agricultural system to establish an expert technical guidance group, implement the chief expert responsibility system, and the expert technical group is responsible for the selection and release of local suitable super rice leading varieties and main technology, cultivation technology Formulating procedures, inspecting and guiding demonstration and promotion work, compiling and printing relevant technical materials, etc. According to work needs, in the process of super rice demonstration and promotion, members of the county expert group will be responsible for the core demonstration area, and each person will cover 3-4 townships (towns). Township agricultural comprehensive station personnel will formulate a promotion implementation plan based on the actual situation of the township. Responsible for 3-4 administrative villages. During the farming season or critical production period, he must go deep into the fields and teach new technologies to farmers hand-in-hand and face-to-face, so as to effectively solve various problems in the production process and ensure the smooth implementation of the project.

2. Increase publicity and strengthen training. Agricultural technology extension departments at the county and township levels should make full use of various publicity methods such as radio, television, slogans, etc. to mobilize scientific and technological personnel and farmers to actively participate in the demonstration and promotion of super rice, fully mobilize the enthusiasm of farmers, attract widespread participation of farmers, and play a role in demonstration We should play an active role in strengthening technical training, strengthening technical guidance, promoting various measures to be put in place, and providing good technical services. The 10,000-mu high-yield demonstration area townships (towns) should give full play to their role as high-yield demonstration models and organize 1-2 on-site observation meetings and 2 technical trainings in key seasons. Technical instructors directly participate in the full technical training and technical guidance in the core area, comprehensively Increase the household penetration rate of super rice technology.

3. Integrate resources and improve results. The demonstration and promotion of super rice requires the cooperation of multiple departments. It is necessary to strengthen the integration of agricultural science, education and enterprises, mobilize the enthusiasm of extension departments, agricultural enterprises, farmers' cooperative organizations, large growers and other aspects. It is necessary to integrate the super rice demonstration and promotion project with grain and high-yield science and technology projects, sunshine Engineering, soil testing and formulated fertilization, seed engineering, plant protection engineering, rice high-yield creation activities, grassroots agricultural technology extension system reform and the construction of agricultural science and technology household projects are connected with each other, making full use of the favorable platform for the construction and implementation of these projects, in a larger Promote the development of super rice to a greater extent and in a wider scope, and give full play to the yield potential and yield increase effect of super rice varieties.

4. Do a good job in production testing and acceptance, and promote typical experience. The 2014 super rice yield test and acceptance work will be carried out by experts organized by the provincial department for on-site inspection to objectively and fairly evaluate the results of the county's super rice experiment. All townships and towns should promptly summarize the advanced experience and high-yielding models of super rice demonstration and promotion, () promptly report the progress of super rice work and submit a work summary. At the same time, we will expand our influence by holding on-site meetings, experience exchange meetings, etc., and widely publicize through the news media to expand our influence and promote the development of large-area super rice.

V. Work Arrangement

(1) Plan Formulation

From January to February, local specific implementation plans will be formulated in accordance with the provincial and departmental work plans to publicize and promote super rice Leading varieties and main technology promotion, implement the construction site of 10,000 acres of high-yield demonstration plots of super rice and 1,500 super rice demonstration farmers in demonstration townships (towns), and implement relevant technology trials.

(2) Organization and implementation

March to July, implementation of super rice early rice demonstration work and technical training and guidance. The project technical expert team and each demonstration township carried out technical training at different levels, and went deep into the grassroots level to carry out market research and technical services. They provided on-site guidance to rice farmers in production, focused on early rice seedling cultivation, and understood the problems and typical experiences in the super rice market and demonstration promotion in various places. Propose countermeasures to promote the demonstration and promotion of super rice. At the same time, we will do a good job in early rice yield measurement and summary.

From August to October, implementation of super rice late rice demonstration work and technical training and guidance. The project technical expert team and each demonstration township carried out technical training at different levels, and went to the grassroots level to carry out production research and technical services. They provided on-site guidance to rice farmers in production, understood the problems and typical experiences in the production and demonstration promotion of super rice in various places, and proposed to promote the demonstration and promotion of super rice. countermeasures. Carry out mobile on-site observation and do a good job in late rice yield measurement and summary.

(3) Summary and acceptance

From November to December, the project annual summary and acceptance will be submitted to the county agricultural technology center.

Promotion plan (2)

1. Promotional theme

xx Lake - an oasis of the soul

2. Promotional slogan

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xx Lake, give women a whole day

3. Promotional content

“Behind a successful man, there must be a great female support!” All year round, busy people Being busy, being a wife and a mother, I’m tired, tired. Women's Day is a holiday for women. Please give yourself a day off. Please also ask all male compatriots to give you a day off and let you be women for a whole day. Put down your work, put down your stress, relax, meet your close friends, and come to XX Lake together to cleanse your body and mind and nourish your soul.

Give a woman a whole day. From March 1st to March 15th, xx Lake gives all female tourists special privileges, and women who take men to visit xx Lake have discounts.

Privilege 1: Between March 1st and 15th, any birthday, marriage, 38th birthday (born in 1973), 38th wedding anniversary (registered marriage in 1973) on March 8th ), female tourists can visit the southeast lake area of ??xx Lake for free.

Privilege 2: From March 1st to 15th, female tourists (except female children under 1.2 meters) can visit the southeast lake area of ??xx Lake for half price, and the male tourist they bring with them is also half price.

Privilege 3: Female tourists visiting xx Lake from March 5th to 9th can participate in the "'Ye Jiaojiao' Cup 3·8 Women's Day xx Lake Love Tour"

Privileges Four: From March 1st to March 15th, female tourists visiting xx Lake Forest Oxygen Bar, Linhaiguizhen, and Jiubaojie Scenic Spots also enjoy the same discounts as Privilege 1 and Privilege 2; all groups visiting xx Lake Longchuan Bay Scenic Spot in March enjoy tickets 3.2% off discount.

Privilege 5: Any lady with a birthday in March will enjoy a 50% discount on the front desk room rate when staying at xx Lake Greentown Holiday Apartment Hotel in March, and will receive free human composition testing (only 2 machines in the country) and health guidance, and Women whose birthdays are on March 8th will receive a free birthday cake and free room upgrade when staying at the hotel in March. (Inquiry hotline: Any lady whose birthday is in March will enjoy a 32% discount on the listed price and a gift of exquisite gifts when staying at xx Lake Minghu Hotel in March, and a lady whose birthday falls on March 8 will be given a birthday cake when she stays at the hotel. , room upgrade free of charge.

Ladies who stay at xx Lake Kaiyuan Resort, Zhelu Wenxin Island Resort, Longting Kaiyuan, Overseas Holidays and other hotels on March 8 will have the opportunity to receive exquisite gifts and discounts.

xx Lake - an oasis of the soul, a paradise for women to take care of themselves

1) Appreciate the beautiful scenery of Thousand Islands and be eye-catching

Looking at more green can relieve eye fatigue. With a forest coverage rate of 95%, a green vision rate of 100%, and picturesque landscapes, xx Lake is the best choice for you to rest your eyes. Huangshanjian scenic spot is a good place to climb high and look far into the distance. The word "公" formed by more than 90 natural islands stands out in front of you, which makes you feel relaxed and happy. Tianchi scenic spot is a quarrying site in the Southern Song Dynasty. The largest birdcage in China has been built. There are wonderful bird performances, hilarious parrots, leisurely mandarin ducks playing in the water, and exciting 4D movies. Mishan is a fairy garden in the lake. The story of three monks who ran out of water happened here. Mishan Zen Temple is full of incense all year round and is the best place for tourists and pilgrims to pray for blessings.

Boating location: xx Lake Southeast Lake District Tourist Terminal

Lake boat: the first boat starts at 8:20 am every day, 9:00 to 13:00 pm, every interval There is a boat every 20 minutes.

2) Stay in a lakeside hotel and nourish your mind.

Most of the xx lakeside resort hotels are built near the lake, facing the lake and facing the sun, with beautiful scenery and sunshine. Just imagine, by the XX Lake, next to the floor-to-ceiling windows, a pot of fragrant tea or a cup of coffee, listening to soothing music, reading casual magazines, basking in the lazy sunshine, overflowing with comfort, fully cleansing your soul and reviving her brilliance .

Recommended hotels: Wanxiang InterContinental Hotel, Sheraton Resort Hotel, Kaiyuan Resort, Greentown Holiday Apartments, Zhejiang Wenxin Island Resort Hotel.

3) Eat organic food to nourish your stomach

xx Lake’s first-class ecological environment and unique microclimate have created many purely natural farm fruits and vegetables, mountain delicacies and top-quality lake delicacies. The 573-square-kilometer lake is home to more than 1,800 species of plants, more than 2,100 species of wild animals, and 87 species of freshwater fish both above and below the water. You can come to Lake XX to taste spring bamboo shoots, lichen, bracken, Qingming fermented rice, alpine chicken, hot pot and other special flavors; of course, the hundreds of delicious lake delicacies contained in the vast lake are even more mouth-watering, and organic fish heads are naturally a must. ; Coupled with the refreshing and delicious xx Lake Beer and Nongfu Spring, you can clean your stomach again.

Recommended places: xx Lake Fish Restaurant, xx Lake Fish Restaurant, New Island Outside the Island, Ximantang Restaurant, and farmhouses around xx Lake.

4) Enjoy leisure sports and keep fit

xx Lake has a 2,200-kilometer shoreline, which can provide you with various leisure activities such as cycling, self-driving, fishing, golf, and hiking. Services. Even if you don't want to do outdoor sports, hotels with four stars or above in XX Lake also have indoor constant-temperature swimming pools, where you can take a pure water bath in XX Lake's natural Nongfu Spring to refill your body with vitality.

Recommended items: self-driving along the lake, cycling along the lake, leisure fishing, water golf, etc.

IV. Operation method

1. Female tourists who are 38 years old and whose birthday is on March 8 are free of charge with their ID cards; female tourists who are married on March 8 and have their 38th wedding anniversary are free of charge Tickets are free of charge with a marriage certificate;

2. Female tourists who are not free of charge enjoy half-price admission to the Southeast Lake District: 75 yuan/person; a male tourist accompanied by them also enjoys half-price admission to the Southeast Lake District: 75 yuan/person .

3. Travel group operation: For example, if there are 26 tourists in a group, including 10 women and 16 men, then 10 female tourists and 10 male tourists will enjoy a half-price discount, and the remaining 6 male tourists will purchase group tickets. . (When checking in, please have one woman and one man pass through in order)

4. Female children under 1.2 meters do not have the right to bring men.

5. All tickets are free of charge or half-price discounts are only available at the xx Lake Southeast Lake District Tourist Terminal. The consultation phone number is:

6. Discounts for rural tourist attractions and high-star hotels are provided by It is its own responsibility.