"Property" Highlights in Practice, Transformation, Epidemic Prevention and Blocking War

Xinhuanet Beijing, February 24th (Liu Mi) At present, property management companies actively play their advantages and take the initiative to take responsibility, which has become a line of defense to protect the health and safety of residents. Not only that, some property companies also help epidemic prevention by assisting residents to purchase living materials, providing online medical services, and using big data monitoring.

"if you don't suffer from nowhere, you will suffer from it." Many insiders analyzed that with the development of the industry becoming more rational, property companies will face a deeper reshuffle period. After experiencing the test of the epidemic, high-quality property companies will eventually stand out and become the highlight of the transformation of housing enterprises.

killing and prevention becomes a "prescribed action" to unite people's hearts

from the perspective of countermeasures, the current work of property management companies mainly focuses on personnel access control, disinfection and sterilization of public areas.

Times Neighborhood focuses on public areas such as lobby, amusement facilities, community entrances and exits to carry out comprehensive disinfection and cleaning every day, and provides one-on-one butler exclusive service for home isolation owners; All the projects under management of Longhu Group shall be fully covered and sterilized in the public area at least twice a day, and the community shall be equipped with discarded masks and put in garbage bins.

many property management companies actively use online resources to facilitate the needs of owners.

The property of Luneng Group uses the original patrol robots in the community to act as propagandists, patrolmen and inspectors, carry out epidemic prevention knowledge propaganda and intelligent inspection, and pay the expenses of water, electricity and property at home, which can be passed through the "Luneng Hui Life App"; Ya Life Lexianghui resumed fresh delivery service in advance, broadened the retail channels of the owners, and also launched community public health service activities in conjunction with Dr. Chun Yu; Jinke Property counts the owner's demand for vegetables every day, provides the service of purchasing vegetables on behalf of the supermarket, and also goes online to buy vegetables in its own small program "Fulinshe".

And the "community power" that can't be ignored in property management is also making the owners of "curtilage homes" feel more at ease in various ways.

Fifty-six owners from Dongyuan Central China Art Community spontaneously organized and staged a "Never Meet Concert" by online chorus. The online choir is just a microcosm of Dongyuan's community strength: a series of community activities "Journey to the East" initiated by Dongyuan's team, which unites some owners to enjoy life skills in the live broadcast every day; Since February 3rd, Vanke Property has launched a series of online community activities of "Live Here, Stay Together" through the "Live Here" APP, to accompany the owners to resist the epidemic and stay healthy.

(During the epidemic, the property management company should be the "protector" of the community owners. The picture shows Vanke Property purchasing vegetables for the owners)

"Our goal is not only to keep swinging, but how to do it better than usual. "Vanke Property said," During the fight against the epidemic, Vanke Property as a whole is expected to increase its investment by 2 million yuan, which is mainly used for community epidemic prevention and control, consumption of epidemic prevention materials, and care of owners and employees. Now is a critical moment to repay customers. Although the investment is not small, it is worthwhile to bring better customer relations and even enhance corporate cultural cohesion compared with better services. "

Explore innovative smart services and diversified value-added

Faced with the epidemic, various property companies have also begun to tap customer needs, provide more competitive and innovative service solutions, and bring customers a brand-new service experience.

Huang fengchao, chairman of ya life group, believes that the increasing demand of owners for value-added services of various property companies has prompted owners to have more opportunities to use the APP, which will enhance the activity of the APP, and at the same time further increase the stickiness of owners, laying a foundation for the subsequent improvement of the penetration rate of community value-added services and the promotion of new value-added service products. In addition, property enterprises have broad exploration space in community value-added services, which can tap demand in many fields such as retail, automobile service, second-hand housing sales, asset management, domestic service, smart logistics, etc. At the same time, they can also seek opportunities for cross-border integration with upstream and downstream enterprises, broaden the types of value-added services and improve the penetration rate of community value-added services.

"At present, the demand of owners for community value-added services will increase, which will bring more possibilities for improving services." The relevant person in charge of Time Neighborhood believes that the joint launch of real-time epidemic inquiry by Time Neighborhood and Alibaba's intelligent search quark will help to build a good relationship between the property and the owners, further enhance the brand value and expand the market influence through the secondary communication of the owners.

(Online ordering and door-to-door service, property companies are trying more value-added services to improve customer satisfaction. )

"For Jinke Service, we will further upgrade smart community technologies such as cloud monitoring and cloud platform, improve the 24-hour online medical platform, and continue to provide home delivery services for elderly people living alone and owners of patients, so as to better protect the safety of owners and meet their living needs." The relevant person in charge of Jinke Service said.

"How to respond to the situation and how to provide refined and humanized innovative services is the direction of future thinking." The relevant person in charge of Longhu Smart Service said, "We have reached a strategic cooperation with Yonghui Supermarket to provide owners with better products and services with a new model of' logistics warehouse+delivery to home', which is also a major attempt for large circulation enterprises to join hands with property service enterprises."

the convergence of data provides a strong guarantee for the correct decision-making of property epidemic prevention work. "How to quickly grasp the dynamics and make correct decisions and realize the orderly mobilization of personnel and materials, information collection has become the most important link." According to the introduction of Vanke Property, Vanke Property Data Center summarizes the internal and external multi-dimensional real-time data content, builds models with data such as pedestrians and car dealers, and combines artificial intelligence and big data analysis to provide decision-making basis for scheme formulation, so as to realize rational allocation of materials and maximize the use of resources.

"After the epidemic, the property can be further discussed in the aspects of home life, health and safety, and mental health." The relevant person in charge of Rongqiao Property believes that it is more necessary for property companies to continue to deepen and optimize the construction of intelligent communities, strive to embrace new technologies, improve the intelligent attributes of communities, and provide green and intelligent cloud services for owners through networked, intelligent and data-based operations.

"In this epidemic prevention and control process, the role of smart community is prominent. In the pilot project of smart community, contactless service and cloud service have provided many conveniences for epidemic prevention." According to Liu Dawei, general manager of Luneng Business Travel Property Center, as an important part of urban management, property companies play an important role in urban management and social adjustment. The next step will be to speed up the promotion of intelligent monitoring, intelligent patrol management, online home service, etc., reduce the dependence on personnel, improve the scientific and meticulous management, and also do a good job in the "last mile" service.

Capital blessing property services may become a new growth point of transformation

"Borrow external forces and cultivate internal strength." It is generally believed in the industry that all parties will pay more attention to the property management field in the future, and the property management industry will usher in new development opportunities. Savills recently released a research report saying that public services, employees' and consumers' health and property management quality will become the focus of the industry in the future.

In recent years, more and more property companies are scrambling to enter the capital market. According to incomplete statistics, from 214 to 217, only one or two property companies went public every year. By 219, nearly 1 companies have been listed. It has been predicted by insiders that the total number of listed property companies is expected to exceed 4 in the next two years.

judging from the recent performance of the stock market, the stock prices of listed properties generally rose, with individual increases exceeding 5%, and the overall performance was strong.

"For the neighborhood, listing not only gives enterprises a financing platform, but also a broader stage. The market imagination space of property services is much larger than that of real estate, and the power of capital accelerates the growth and market expansion of property management enterprises. The capital market has become an important driving force to promote the speed shift and innovative development of the property management industry. " The relevant person in charge of Times Neighborhood believes that listed property companies are facing a more complicated market environment, which not only has great opportunities, but also has great challenges. At present, capital and smart technology have brought different creative space to community service. Only by jumping out of the traditional thinking, tapping the potential and winning through cooperation can we "find gold" in the ecological circle of community management.

in Huang fengchao's view, property management enterprises are upgrading from the traditional labor-intensive mode to intelligence and informationization. with the advent of the 5G era, property management enterprises will take the lead in completing the transformation and upgrading by the power of technology and capital in the future and become modern property management enterprises.