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How to create a successful chamber of commerce that "supports business with business and promotes business with business"
Everyone understands this truth. In recent years, hometown associations, homecoming associations, comrades-in-arms associations and clan associations have been established in various places.
But many of them abandoned in the first year and collapsed in the second year.
Many forms of meetings are generally not attended by public officials, but every time a legally registered chamber of commerce that follows the party holds a large-scale event, party and government leaders will come to support it!
Now, the development of the Chamber of Commerce is in full swing. Joining the Chamber of Commerce is the embodiment of entrepreneurs' social influence and enterprise scale, and also the embodiment of fulfilling social responsibilities.
There are four types of chambers of commerce today.
1. temple fair type: meeting at the beginning of the year, drinking at the end of the year, eating, making friends, exchanging business cards and enjoying flowers for fun. After the event, there was almost no contact.
Many people don't have any hope for this type of chamber of commerce, because the chamber of commerce can't help themselves solve problems or bring any benefits, so they just play.
2. Market-oriented: organize activities frequently, exchange various means of subsistence or production with each other, form a market spontaneously, sell your own things or buy other people's things.
Many bosses join the chamber of commerce in the hope of trading and wondering if they can sell or buy something.
The advantage of this form is that it provides a trading platform for everyone, but the emotional connection is not strong enough, and there is no equity cooperation or strategic cooperation.
3. Stage type: Set up a stage, so that members have the opportunity to "sing opera" and show themselves on it, so that everyone has the opportunity to become the protagonist.
This type goes further than the market type. Everyone is showing their image, products, models and ideals.
Such a chamber of commerce can give people a sense of honor, but it is not the most sense of belonging. It is just a platform to show value, without strong cohesion.
4. Hometown: Build the Chamber of Commerce into a home for entrepreneurs. Everyone has his own small family, the Chamber of Commerce is a China family, and the country is everyone, forming a structural "home".
Only when the Chamber of Commerce develops into a homeland type can it unite people's hearts, realize economic cooperation and encourage everyone to enjoy benefits.
This type of chamber of commerce has realized emotional communication, information communication, credit communication and interest communication.
So how to establish such a chamber of commerce?
Wang, president of Guangdong High-tech Industry Chamber of Commerce, summed up the successful experience of Guangdong High-tech Industry Chamber of Commerce in the past 20 years, and wrote "Achievements, Resources, Wisdom: Value Exploration and Transformation of Guangdong High-tech Industry Chamber of Commerce in the Past 20 Years". This book is a masterpiece of the Chamber of Commerce. Next, I will share with you the core content of this book, "How to build a successful chamber of commerce that supports and promotes business through business"!
First, choose two core guidelines:
We often say: "the train runs fast, all by the headband." The president and the secretary-general decide the quality and speed of the development of the chamber of commerce.
If the president and the secretary-general are wrong, the chamber of commerce will basically play no role;
If you choose it, you can do many things for the enterprise. If these two people have conflicts, things can't be done.
1. Elect a rich, virtuous, brave and structured president.
Some people think that as long as you can do a good job in the enterprise and be a good chairman, you will be a good president.
In fact, this is completely different, because the president is a social public role, reflecting the public, handling public affairs and solving public problems; The chairman of the enterprise solves internal problems.
If any member, director or vice president fails to attend the meeting, the president cannot deduct his salary or be subject to substantial punishment.
While creating economic value, the chamber of commerce should also create more social value; The fundamental purpose of an enterprise is to earn more profits and create more economic value.
A qualified president should have the following awareness:
(1) sense of dedication
The president must have a sense of dedication and a spirit of dedication.
Dedicate what? The first is time. If the president is unwilling to spend time, or only spends a small part of his time participating in the affairs and activities of the chamber of commerce, it is basically unsuccessful.
Secondly, you have to pay. If a president is unwilling to give money, then the vice president and members will sponsor and fund various activities of the Chamber of Commerce. What will this chamber of commerce do in the long run?
Therefore, the president must take the lead in giving money and give more. In fact, being president has many advantages. & gt The author of this book has also become a member of the Standing Committee of the CPPCC because he is a good chamber of commerce. The position of officials in past dynasties was higher than that of businessmen. Now if entrepreneurs want to be bigger and stronger, they must follow the party. Nothing for nothing. Since you enjoy the reputation of the president, you should pay and bear the corresponding responsibilities accordingly.
In addition, we must also contribute relationships-all kinds of personal resources.
Therefore, when you choose the president, you must keep your eyes open. For some very stingy people, no matter how big they make the enterprise, you can't let him be the president.
② Balance consciousness
In short, the ability to balance relationships is very strong, balancing rights, interests and interpersonal relationships. Nowadays, entrepreneurs pay special attention to it, such as seating arrangement. They are very concerned about this problem in all kinds of small activities and big activities.
I'm not afraid to hire the wrong person, but I'm afraid of dislocation.
If the seats are not arranged properly, many things will become useless, because we have offended others at this point.
In the chamber of commerce, there are many relationships, such as the old and new ones. Theoretically, the old should come first and the new should come last. In addition, there is the relationship between emotion and system.
Where there are people, there are rivers and lakes, and it is not a simple matter to engage in relationships and balance.
Why can't many chambers of commerce do it well? This is because the president has no ability to balance this relationship.
③ Raise the awareness of flags.
As a leader, the president is a flag bearer, representing the goal and direction. The whole chamber of commerce is watching you, even other colleagues are watching you. Therefore, the president must realize that his actions, thoughts and remarks represent and influence the whole organization.
The same is true for participating in various activities, and the president must take the lead first. If the president is absent every time, the position of the president will gradually lose, and the cohesion and centripetal force of this group will gradually dissipate.
As a standard bearer, this organization is what kind of culture the president has created.
④ Affinity consciousness
Generally speaking, great leaders seem relatively friendly and kind.
Because gentle and kind people are more likely to get closer to others, the first impression can bring intimacy and trust to others.
Therefore, we should also pay attention to his image when choosing a president. It's best not to choose someone who looks extremely vicious, because everyone is afraid to approach him at the sight of him. Affinity is not only manifested in the image, but also in the inner self, without disputes, anger and resentment.
In an organization, especially at work, once you hold the mentality of fighting for everything, it will bring a lot of disputes. If you don't do a good job, it will bring down organizations and units.
The same is true in life. Husband and wife quarreled, their feelings disappeared, and the family broke up. Friends fight, contact is less, and people are scattered.
Leaders can't be angry all the time, and of course they can't help being angry.
People who are always angry will not only harm their health, but also make people feel that their leaders are too violent to control their emotions. You can't help being angry, because everyone will think that leaders have no temper and are easy to bully others. The author of this book suggests that it is best to lose your temper every two or three years, but generally don't lose your temper.
You can't always complain about your mistakes and lost opportunities. For mistakes, we can't shirk our responsibilities, and we can't blame others. Many things, first of all, leaders must be responsible.
As a leader, you must have the spirit of taking responsibility, because you have given honor, power and resources, shouldn't you take responsibility?
5. Altruistic consciousness
As a president, I must have the psychology that others are happy to make a fortune, and the idea of creating opportunities for others to make a fortune. Never try to gain benefits in the organization, but make it clear that you are serving others.
Although the president does not get tangible assets such as money in the organization, some of them are more than money. Intangible assets such as word of mouth, respect and credit can bring huge tangible assets to the president in the future. Don't feel that you have lost a lot when you are president, you should correctly understand the relationship between gains and losses. The president should have a pattern, be patient, be able to stand loneliness and wait. Between gains and losses, one step away; There is a thin line between success and failure.
How does the Chamber of Commerce embody altruism?
It is to have a sense of thinking for others, not just sponsoring some activities and giving some donations; Is the ability to laugh, the power of smiling is enormous, it can inspire, warm and inspire people; It is to be resourceful, to know how to help members, to help them make suggestions and solve problems when they encounter difficulties, and to give certain suggestions on the development direction and strategy of the enterprise; Is to have money to pay, no money to contribute, and try our best to help members out of trouble.
If you want to wear a crown, you must bear its weight!
In the chamber of commerce, the president is the leader, not only leading the development direction of the chamber of commerce, but also leading the development direction of members, leading the sunny chamber of commerce culture and correct ideological orientation.
2. Choose a secretary-general who can talk, balance and make money.
Some people compare the president and the secretary-general to the chairman and general manager of an enterprise. The operation of a social organization mainly depends on the ability and quality of the secretary-general. Most presidents give macro guidance to the organization, and the president has drawn up a grand blueprint. Members have ardent expectations for this. If the Secretary-General can't implement it well, it will lead to the credit overdraft and fatal loss of the Chamber of Commerce.
An excellent secretary-general is a commander who can understand the macro trend and grasp the trend of the times, and also a general who can give consideration to practical operation and know how to manage and operate.
If we want to evaluate whether the Secretary-General is excellent or not, we must first look at the Secretary-General's requirements for himself, including vision, pattern and ability. The quantitative indicators are whether the chamber of commerce can make itself hematopoietic, how much money it can earn for its members, how much wealth it can accumulate for the development of the chamber of commerce, how much resources it can precipitate, and what kind of business model it can create.
Excellent secretary-general, with the following abilities:
(1) Good language skills.
Excellent language skills are the premise of good communication skills and strong public relations skills.
② Relatively rich knowledge.
Because we often deal with the government, entrepreneurs and other social sectors, rich knowledge is the stepping stone to deal with them and the cornerstone for others to communicate with the Secretary-General.
(3) Fire-like personality.
An open, positive and optimistic personality is the source of the Secretary-General's work passion and the cornerstone for entrepreneurs to do their best for the Chamber of Commerce.
Four Wisdom of Excellent Secretary-General:
1. Know the gain and loss.
When the secretary-general lost the opportunity to make big money, he gained vision, opportunity and growth, and gained respect, recognition and trust.
2. Know how to advance and retreat.
Compromise is also a way of attack, and circuitous is also a way of progress. Both eastern philosophy and western dialectics tell us that there is and there is no, and advancing and retreating are just different perspectives and standards.
3. Talk about kindness.
Kindness is one of the most powerful forces and one of the most beautiful beings in the world. The Secretary-General hopes to convey the temperature and value of love to the greatest extent.
4. Dare to take responsibility.
Facing right and wrong, dare to show your sword; Face contradictions and dare to face difficulties; In the face of crisis, dare to stand up; Face mistakes and dare to take responsibility. Dare to take responsibility, so that members can have a sense of security and belonging; Dare to take responsibility will make the Chamber of Commerce more dignified and valuable.
It is just around the corner to elect the above-mentioned president and secretary-general in a real chamber of commerce and build a successful chamber of commerce that "supports the association with business and promotes business with society"!
Second, to run the Chamber of Commerce well, we must establish three systems:
1. decision system.
To be a good chamber of commerce, we can't have the style of "emperor thinking" and "centralized".
Decision-making should seek the opinions of the general membership, conduct extensive communication and exchanges, and make a decision after reaching an understanding. The chamber of commerce should clearly define the boundaries of power. Under normal circumstances, the president should direct major affairs, overall development strategy, other affairs and specific implementation, and other powers should be delegated, which cannot be mastered at once.
2. Conference system.
(1) President's meeting: held at least once a year, with the purpose of unifying opinions, reflecting demands, forming consensus, and finally reaching a resolution to determine the overall development strategy and direction, which is an in-depth analysis of the way forward.
In addition to transmitting information, it is more important to communicate emotions, broaden horizons and draw closer relationships.
(2) Regular meeting: hold a regular meeting of the Secretariat every Monday. At the meeting, everyone reported the situation they encountered last week, the problems they found and how to solve them this week.
The president's meeting is to formulate a long-term strategy, and the regular meeting is to achieve short-term goals, analyze and correct mistakes. The combination of the two conferences can help the Chamber of Commerce to serve its members better, go further and fly higher.
3. Financial system.
Specific income, detailed expenditure, profit and loss and other related accounts should be made public in time to avoid misunderstanding.
Some presidents will spend the money of the Chamber of Commerce as their own money, because they pay more and every penny needs his approval. This is very troublesome, because sometimes, he is not present for three months. In this case, the chamber of commerce can't do a good job in daily operations.
Therefore, in terms of finance, we should adopt a decentralized system. After all, the Chamber of Commerce is not a company. If you move your company to a chamber of commerce, it will be a mess.
Third, clarify four ways to make money and activate the hematopoietic function of the Chamber of Commerce:
At present, many chambers of commerce have no money, slow development, few services and low sense of existence.
Now it is not an agricultural society-there are no vegetables to grow, no pigs to raise, and now many things need to be spent, so it is very important to find a "way to make money".
1. Membership fee
Most chambers of commerce live on membership fees, but now membership fees are quite difficult to collect. Why? There are too many chambers of commerce now. Take the electronics industry as an example. What about the National Electronic Industry Association and the provincial, municipal and district electronic industry associations?
When it was found that the services provided by these chambers of commerce were insufficient to meet the demand, some chambers of commerce even joined some cross-industry chambers of commerce. In addition, the chamber of commerce in my hometown has to join, right? It can be seen that there are many chambers of commerce and fierce competition.
There are also some chambers of commerce that cannot provide effective services and basically rely on the president to pay the fees. It is no longer possible to provide services. Will members continue to pay fees?
The chamber of commerce in different places is relatively better, because everyone only starts from the perspective of fellow villagers and based on emotions. However, trade associations must provide services. Without services, they can't survive.
2. sponsorship.
If we only rely on the sponsorship of members, the activities of the Chamber of Commerce will be very limited. We must adopt a business and market-oriented model and regard it as a business transaction.
For example, I'm having an annual meeting now, and what if I don't get the sponsorship of the members? Find outsiders such as banks to help them promote and replace resources. Sponsorship should be regarded as a commercial activity, and we should not always rely on members.
The backer will fall, and only oneself is the most reliable.
Purchase service
Since the 18th National Congress, the government has delegated some powers to the Chamber of Commerce. For example, part of the standard setting will be handed over to the chamber of commerce, and the government will pay for it, which can solve part of the cost; For example, holding large-scale exhibitions, forums and investment fairs. Will also be entrusted to the chamber of commerce that belongs to the government to purchase services.
4. Other services
Chamber of Commerce is a non-profit organization, but it doesn't mean that it doesn't make money, but if it makes money, it can't be taken away. In other service modes, there are services purchased by the government and the society. For example, if a company wants to hold an event, it hopes to use the resources of the Chamber of Commerce, which can negotiate with the company. Chambers of commerce must find ways to make money so that they can survive, live a wonderful life and provide services to their members.
If the chamber of commerce has its own survival problems, how can it provide services to others? This is a very simple truth. Therefore, we must encourage the Chamber of Commerce to make money, which is the only way for its development.
Fourth, master five cultures and operating modes.
Culture is the soul of an organization, which describes its values, standardizes its behavior, displays its image and leads its direction.
Different organizations have different cultures, and different chambers of commerce have different cultures. For example, the hometown friendship chamber of commerce takes homesickness culture as its core, the alumni chamber of commerce takes school spirit as its guidance, and the family chamber of commerce takes family style, family education and family studies as its spirit.
Chamber of Commerce culture is the embodiment of the same values of its members. On this basis, the spiritual hall of chamber of commerce members can be built.
The culture of the Chamber of Commerce is obviously different from the corporate culture. The book "Resources Enjoy Wisdom" extends the five cultures of the Chamber of Commerce-support, mutual assistance, * * * win, learning and honesty. Please know the specific content in the book. This article will discuss and exchange the core ideas and actual situation with you.
& lt& lt Resources * * * Enjoy Wisdom: Value Exploration and Transformation of Chamber of Commerce "; Guangdong High-tech Industry Chamber of Commerce, run by the author Wang, is a successful chamber of commerce, which has become one of the most dynamic and influential chambers of commerce, and has truly achieved the goal of "supporting business with business and promoting business with business"!
There are many top business leaders in the Chamber of Commerce, such as Zhang Simin, chairman of Neptune Group, Huang Hongsheng, founder of Skyworth Group, Wang Wenyin, chairman of International Group, Wang Zaixing, chairman of Guangdong Harbour Holding Group, and Liu Yonghao, chairman of New Hope Group.
Let's learn the methods in the book and discuss with you how to establish a successful chamber of commerce in our Webster family, that is, "supporting the association with business and promoting the business with the association."
I. Basic experience
First, because of people and things, determine the goal.
Philipp, the eldest brother of charity, donated more than 3 million yuan to build the Weishi Grand Ancestral Hall in Zhuji, and he initiated many initiatives. Now, the Webster's Grand Ancestral Hall in Zhuji and other places has been built. I hope all families can legally set up chambers of commerce in various places and establish a grounded place. Is it warm here? Letter? , here? Enlighten and give? A promising platform for economic and cultural exchanges.
Our goal should be to create opportunities for cooperation, employment, learning and growth, create happiness for the family and create wealth for the society!
2. Make strategies according to time and place.
In Wuzhou, Guangxi, we have an economic and cultural exchange center. Under the leadership of the president, we raised money to buy a building. The first floor deals in daily necessities such as tea, local products, etc., the second floor works, and the third floor has meals.
This not only facilitates the local Webster brothers and sisters, but also provides a contact place for economic and cultural exchanges for the upcoming ethnic groups.
Webster's family economic and cultural exchange organizations have been established in various places, and a pragmatic general chamber of commerce has been established on this basis.
3. Clever use of methods and integration of resources
At present, most clan associations take retired cadres as the core, mainly organizing ancestral halls, compiling genealogy, organizing sacrifices and other group organizations that work around ancestors. Some presidents are obtained by seniority, and they may not be able to lead their own people to prosperity.
According to the viewpoint in the book, we should establish a platform for economic and cultural cooperation and exchange for a better life and help rural revitalization.
The clan presidents and elders who care about Webster's family must support the local Webster's capable people with economic strength and high morality, play a leading role, actively bring technology and gradually expand, bring ideas, talents and funds to the countryside, and launch a warm-hearted relay race in the vast countryside.
4. Grasp the pulse and build a platform.
Let our brothers and sisters all over the world be connected? Share, sway, be brave? The wave of the new era? Hold the sword of dreams and pursuits, tighten ties, adhere to openness and friendship, and promote local families? Interaction.
Lay a solid foundation, build a bridge for family development and promote regional economy? Systematization of local families and regional cooperation? Provide more opportunities for mutually beneficial cooperation.
Actively explore new channels of cooperation and expand families? Inherit and carry forward the family? The main theme of family training is to tell more "stories" to the world and make more "voices?" , contribute wisdom and cases.
Our Webster family has millions of Webster families all over the world. If we unite and support one hundred each, we can completely regenerate a township and get rich quickly! Among them, clansmen with assets of over 10 million and over 100 million are all over the country. With the help of many powerful Webster brothers in our family, we can get twice the result with half the effort!
It is understood that there is a Webster's economic talent in Shunde, Guangdong Province who owns a listed company in Hong Kong. It is said that a street in Macao donated about10 million yuan to build a school in his village. Every year, he spends more than one million yuan to help the village develop its economy, and often invites local Webster brothers and sisters to see the world in an international metropolis and broaden their horizons!
For the Wei family who are working hard in other places, the brothers and sisters of the local villagers are also very enthusiastic and full of human feelings. They have invited us to study in Shunde many times, and they will also invite them to participate in family activities all over the country!
I discussed the epidemic situation with the Webster brothers in Shunde, and went to Hong Kong to visit our respected Webster brothers, hoping that our family would be prosperous.
Five, with the party's line, principles and policies
We should actively respond to the party's call, learn from the leaders of positive energy countries, visit poor relatives, be familiar with the situation of families everywhere, and care about their food and shelter.
Have compassion? With the most common eyes? Understand the joys and sorrows of brothers and sisters from all walks of life and pay attention to pillar industries around the country? Save and develop, listen to the dialogue, empathize with others, and settle down to visit the poor and ask questions. Get up and solve the problem.
Sixth, the service mode of mutual assistance and cooperation, integration for victory.
Actively advocate cooperation, mutual assistance and integration, promote projects of mutual consultant, mutual director and mutual shareholder, big hand holding small hand project, joint guarantee project, trade financing project and internal market project, give full play to the cool role of large enterprises, let more small enterprises get inspiration from the business philosophy and style of large enterprises, and carry forward the concept of resource sharing and cross-border integration.
With local governments and enterprises? Project? Investment docking, according to? With regard to the new development plan of domestic and international double circulation, it is necessary to solve the fundamental problems of the national economy and put the "three rural issues" in the first place. Keep "? Village? Product "development model, boosting rural revitalization!
7. Adhere to the correct cultural orientation
Through the gathering, exchange and cultural activities of brothers and sisters all over the country, the internal family has been promoted? Learn, catch up, help and surpass. Contribute, learn science, catch up with the advanced, help the backward and surpass the sages.
All of them? Eliminate? Gambling on drugs and thieves, abandoning evil and promoting good, and advocating virtue for good.
From where? What are the transactions within the family? Is there anything good at home? Inherit and promote harmony within the family? , ok? Promote the harmony of the whole society step by step.
Refine and intuitively display the spiritual identity of excellent traditional culture, improve the international communication work pattern, innovate the propaganda concept and operation mechanism, pool more resources, solve the problem of lack of social morality, and realize the people's yearning for harmony, unity and a better life.
Eight. Adhere to the emotional foundation.
Vigorously spread the concept of family, convey the warmth of loved ones, attach importance to family ties, and make families more and more human.
Always adhere to people-oriented, people-friendly, people-emotional, people-convinced, people-oriented, encourage the establishment of family ties, friendship, partners, friendship and national conditions among the broad masses of the people, unite, unite and inspire people with sincere feelings and beautiful hearts, enhance the cohesion and centripetal force of the Chamber of Commerce, and promote unity, cooperation and development with true feelings, so as to build a unified cause and promote development together.
To establish a successful chamber of commerce, we must be "Do not forget your initiative mind", make constant dedication and dedication, always adhere to the correct leadership direction, correctly handle all kinds of relations, effectively resolve all kinds of problems, and truly be "conscious, thoughtful and positive".
The familiar words "It is easier to have children than to raise them" and "How long can the red flag of the revolution last" also tell us that the establishment of the Chamber of Commerce must fully estimate the difficulties and dilemmas that may be faced in the future, and must be based on reality, face rationally, unite as one, and work together to create opportunities for cooperation, employment, learning and growth for the people, so that everyone can have a bright future and realize their yearning for a better life.
Dear readers and friends, dear brothers and sisters from all corners of the country, relatives and friends, the ways and means of running the Chamber of Commerce above are for your reference and exchange!
In the era of rapid development of Internet, business and entrepreneurship are like the Spring and Autumn Period and the Warring States Period. It is the general trend to unite Lian Heng and realize alliance development. I hope that all elites will go forward bravely on the road of rural revitalization, make concerted efforts, offer suggestions, create concepts, spread theories, create models, create demands, realize benefits, establish platforms, deepen emotions and take advantage of the situation!
By building the platform of the Chamber of Commerce, we can accurately grasp the industry trends, provide forward-looking information to members in time, and promote cooperation and common development.
In the field of chamber of commerce, we sow, cultivate and harvest together; We fantasize, create and fly together; We walk together, study together and laugh together.
Please pay attention to the official account of Ben WeChat. I will persist in creating works with thought, temperature and quality, and strive to be the disseminator of the Party's policy opinions, the recorder of the times, the promoter of social progress, and the watcher of fairness and justice, so as to keep up with the times, unite the people and forge ahead all the way.
Welcome Webster's family, friends and netizens to talk about their views, make suggestions and write down your thoughts!
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