Corporate charity activity planning plan

In order to ensure that work or things are carried out in an orderly manner, it is often necessary to formulate a thorough plan in advance. The plan is specific, thorough, and has a strong plan in terms of purpose, requirements, methods, methods, progress, etc. Actionable plan. So how to formulate a scientific plan? The following is a collection of corporate charity activity planning plans that I have compiled for you. I hope it can help you. Collection of planning plans for corporate public welfare activities 1

1. Activity background:

A good ecological environment and beautiful living environment are the hardware for local economic construction and also reflect the value of local spiritual civilization construction. reflect. In today's society, keeping the city clean and tidy has become one of the tasks of building socialism. As we all know, with the rapid development of modern society, environmental protection problems have become increasingly serious. Although this has long attracted widespread attention, few people have actually taken action and participated in environmental protection. Taking advantage of the country's implementation of the plastic reduction policy on June 1, we will do our best to vigorously promote the importance of environmental protection, arouse the environmental awareness of contemporary people, strive to ignite the passion of more people, and protect our clear water and blue sky.

2. Activity theme:

“Use less plastic bags and build a better home together”

3. Activity goal:

1. Reduce the use of plastic bags by organizing activities;

2. Raise and enhance the public’s environmental awareness and knowledge of environmental protection through publicity activities;

3. Through many Media publicity has allowed more people to join our environmental protection team

4. Activity format:

Take "energy saving and plastic reduction" as an opportunity to vigorously promote environmental protection. Specific activities and ceremonies take the form of environmental sanitation improvement, environmental protection exhibitions, green tree planting, etc. Selection of environmental figures, looking for people on the streets who do not carry plastic bags.

5. Event time:

(To be determined)

6. Event location:

(To be determined)

7. Event Arrangement

1. Regarding environmental protection

(1) Contact the person in charge of the place before the event to negotiate the specific time and location of the event, as well as the items required for the exhibition Etc.

(2) Arrange all matters properly 1 hour before the event, and make clear personnel transfers and allocations according to the specific activities.

2. About the environmental protection exhibition. The components of this exhibition:

(1) Foreword: Introduce the general content and significance of this environmental protection exhibition.

(2) Main body: Exhibiting pictures and materials related to environmental protection

(3) Environmental quotes: Mainly based on the understanding of environmental issues by the majority of young volunteer service personnel in our school, Voices etc.

3. About green tree planting

(1) Contact the person in charge of the local area before the activity to negotiate the specific time, location, etc. of the activity;

(2 ) After planting trees, young volunteers will place the green slogan signs next to the planted trees.

8. Activity process (schematic diagram):

Carry out environmental protection activities------environmental protection exhibition-------tree planting

Nine , Event notes:

1. The event leader and young volunteers will gather at 8 a.m. on July 2 and set off collectively. Leave as a group after the event.

2. Arrive at the event location: The event starts on time at 9 o'clock. A half-day youth volunteer activity.

3. The communication team members will write an event report within 24 hours after the event, so as to provide good event materials for the event summary and carry out follow-up publicity work normally.

4. Some working tasks such as hoes and brooms (provided by the local government) Collection of enterprise public welfare activity planning plans 2

1. Background

Owner of xx Co., Ltd. Operating "Yiqing" brand series of packaged water. It is headquartered in _ High-tech Industrial Park, and has three production bases in Shenzhen, Guangzhou, and Chengdu and several processing bases, with a total investment of 320.19 million. The company has increased investment and has strong system monitoring capabilities, which can track the products leaving the factory in real time. A bucket of water eliminates fake water and allows consumers to drink with confidence. At the same time, the powerful service system and management system of bottled water stores, the unified customer service center in the city, and the computer network of each store for real-time information exchange, greatly It improves the efficiency and quality of distribution and services, continuously creates value for users, and improves the quality of life.

In order to establish a good image of the company and call on people to protect water resources, the company planned a large-scale public welfare activity with the theme of "What would life be like without water".

2. Purpose

In order to enhance the corporate image, visibility and reputation, the company seeks its own development, increases the promotion of products, promotes environmental protection knowledge to the public, and arouses social It is against this specific background that the company held a city-wide water conservation activity.

3. Activity theme

What would life be like without water

4. Activity goal

In order to establish a good corporate image, To extend the power of the brand and improve the credibility of the company, the company plans a large-scale public welfare event to call on people to protect water resources.

5. Target audience

General public

6. Event time and location

Starting from September 12, Shenzhen Food and Beverage Co., Ltd. The company initiated and launched, with the support of various enterprises and institutions in Zhuzhou City, a large-scale public welfare event dedicated to donating drinking water for free for three consecutive years of drought in Yunnan. The organizer donated more than 200,000 yuan, and the government and charity organizations joined forces, and powerful The media appeals to encourage enterprises and institutions to donate heavily.

On the morning of October 12th, a large-scale water conservation public welfare campaign with the theme of "What would life be like without water" was held in Zhuzhou Yandi Square. At the same time, donations were collected from citizens in the form of donations. The event is hosted by Shenzhen Food and Beverage Co., Ltd.

On the afternoon of October 12th, students from _ University also brought their own carefully prepared programs. In addition to singing and dancing performances, they demonstrated advanced water-saving methods to the masses and contributed to the development of water-saving technology. Promotion provides a platform for display. The display and on-site demonstration of water conservation in daily life attracted many citizens to stop and watch. The publicity event was hosted by Shenzhen Food and Beverage Co., Ltd.

7. Activity project process design

First, a video of the drought in Yunnan was played, and then the director of the municipal committee and the general manager of Shenzhen Food and Beverage Co., Ltd. were invited to speak and hold a donation ceremony. Invite representatives of individual enterprises and institutions in the Changzhou-Zhuzhou-Tan area, reporters from Zhuzhou Daily, Xiaoxiang Morning News, and Hunan Economic Times to promote the event in the media and call on all enterprises and institutions to donate. This activity was mainly carried out in the form of banner signing, poster promotion, distribution of brochures, balloon giving, etc., which attracted many citizens to watch. At the same time, it also launched a fundraising method to raise donations from citizens. During the activity, everyone actively donated money to the citizens. , and harmoniously interacted with citizens, making the concept of water conservation deeply rooted in the hearts of the people. Citizens signed their names on the banners and made their commitments.

This activity aims to let students and citizens understand the importance of water conservation, establish the concept and awareness of water conservation, and gradually develop good habits of water conservation. The activity served as a good warning, and at the same time expanded the company's social influence and strengthened communication with social groups.

This event is mainly composed of college student youth groups. They use singing and dancing to attract the masses. At the same time, they demonstrate water-saving tips in life, how to save water? How to recycle water? etc.

Attract citizens to stop and watch. At the same time, citizens are encouraged to save water. According to the organizer, the event will promote water conservation in the whole society from multiple angles, all-round, wide coverage, uninterrupted, and sustainably by popularizing water-saving knowledge, promoting water-saving technologies, and publicizing water-saving models. Use water, scientific water. "Ask for water from ideas, ask for water from mechanisms, and ask for water from science and technology" to alleviate human-water conflicts, achieve human-water harmony, and better achieve sustainable development and provide water resources guarantee.

8. Media Promotion

This event has received extensive participation and support from all walks of life and the full support of the Municipal People's Government. In addition to outdoor personnel promotion, banner promotion, and brochure promotion, With the help of the government's capabilities, the influence of TV stations and mass media, the active cooperation of various public institutions, and the publicity efforts of TV media, we will comment on this event, actively create social effects, and advocate that the whole society pay attention to water resources and save water. Use water.

9. Schedule

September 12: Make appointments with government agency personnel, reporters, TV stations, and representatives of Changsha, Zhuzhou and Tan enterprises and institutions

10. Materials Prepare

Donation boxes, videos, promotional brochures, promotional banners, pens, posters, balloons, tables and chairs, carpets, invitations, etc.

11. Cost budget

12. Effect evaluation

This activity will be known to the public in Zhuzhou City. It aims to let the general public understand the importance of water conservation and establish the concept and awareness of water conservation. Gradually develop a good habit of saving water. The activity served as a good warning, and at the same time expanded the company's social influence and strengthened communication among social groups. Collection of Corporate Charity Activities Planning Plans 3

1. Activity Background

Late autumn has arrived, the weather has turned colder, and more people have caught colds in schools recently, and the flu patterns across the country are also very common. The situation is serious. Through the free mask distribution activity, we hope to encourage everyone to increase their awareness of influenza prevention, pay attention to their own hygiene, and at the same time, send a piece of warmth to the teachers and students in the school, so that they can protect themselves from the influenza.

2. The purpose and significance of the activity

Recently, everyone has learned about the severe situation of influenza on the Internet or in the news media, so through this charity event, I hope that It can save teachers and students at school from influenza A, and it can also help everyone initially master the basic knowledge of preventing and treating influenza. It can also make yourself healthier in the future and know how to live and cherish health.

3. Purpose and requirements of the activity:

This activity cooperates with pharmaceutical enterprises and institutions to promote members of our association to carry out public welfare practices, promote public welfare spirit, publicize social morality, and advocate public welfare With the purpose of promoting culture, carrying out public welfare practices, and shaping the public welfare image, we carry out public welfare activities. At the same time, on this basis, we expand the influence of pharmaceutical enterprises and institutions as well as our association in the school. In public welfare activities, college students can combine with public welfare culture, highlight practicality, humanism, and public morality, and create a scientific and elegant moral atmosphere by spreading public welfare culture, so that college students can accept more new things, spread love, and improve their self-cultivation .

4. Event time:

Around December 22, 20_

5. Event organization arrangements

This event is organized by Sponsored by the Employment Association, for the planning and organization of this event, we will jointly set up an event organizing committee to plan and make unified arrangements, and follow the sponsor's arrangements for appropriate scheduling.

6. Publicity plan

Naming rights: _X pharmaceutical enterprises and institutions

Promotional leaflet: The company appears as a sponsor on the promotional leaflet or distributes it to the company at the same time leaflet. (This project can be independent and provided by the merchant alone)

Poster promotion: The merchant appears as a sponsor on the poster and can print the merchant's respective logo.

(The merchant can also design it by himself)

Exhibition board promotion: 1~2 posters of some sponsors can be posted on the exhibition board.

Bulletin board publicity: Sponsors’ publicity and posters on our school’s bulletin board have the naming rights for the event.

Banner promotion: Banners with the sponsor’s name can be hung at event sites, sports grounds, and canteens.

Prize promotion: Prizes are sponsored, provided by the sponsor, or may be printed with the company's logo.

Product promotion: The company's products can be used as designated supplies for the event, and part of the time can also be used to promote its products to sponsors.

7. Activity steps:

1. After review and approval by the Youth League Committee of the hospital, find a medical sponsor to formulate work arrangements.

2. Various tasks are assigned according to the results of the meeting: the Propaganda Department is responsible for producing posters, exhibition boards, etc. to promote various activities.

3. Organize a mobile group to carry out publicity activities and distribute masks on campus on the day of the event. While promoting, let students actively participate in this activity.

8. Expansion project:

Through the on-site mask distribution activity, sponsoring pharmaceutical companies and institutions can also sell medical and health products here, especially for influenza prevention drugs. We sell medicines and medicines and distribute our store promotional leaflets, thereby enhancing the influence of our pharmaceutical enterprises and institutions in the school.

9. Activity funds:

1. More than 1,000 individually packaged medical masks (provided by sponsors)

2. Promotional slogans and banners 1~2 Article (provided by the sponsor)

3. Publicity poster design and cost (contracted by our association)

4. Relevant remaining funds (discuss in detail)

Tips : Promote sales to sponsors according to the general outline of the plan, and mention more of its benefits and the influence it will have on the school. In the sixth point of the plan, the sponsor can choose 2 to 3 for publicity. All activity funds are contracted by sponsors, and depending on the attitude of the sponsors, it is appropriate to collect some other activity expenses or sponsorship fees from the association. Collection of corporate charity activity planning plans 4

1. Activity background:

An employee working in Yinji Trade City is seriously ill and needs a bone marrow transplant. Now he has found a match bone marrow, but a large amount of money is needed to pay for the surgery. Taking this as an opportunity, we plan to carry out charity relief activities.

There are no examples of trading companies in Zhengzhou carrying out charitable charity activities. We took this opportunity to (O) set a precedent for charity and take advantage of the large flow of people in the Trade City itself (S) to help the event go smoothly. Weakness (W) The rescue targets are too thin, and the significance of the rescue needs to be sublimated to avoid negative hype caused by public opinion. People have weak sympathy and weak trust (T). If an activity cannot attract people well or meet people's needs in a certain aspect, the activity may go bankrupt or be ignored.

2. Purpose and significance of the activity:

Origin of the name of the activity: It means both friendship and love. The pinyin triggers text association and shows the theme of care. Purpose of the activity: to rescue seriously ill patients, thereby promoting the mall culture, shaping the mall's "loving and friendly" public welfare image, and also showing the public welfare image of Yinji Trade City as a profit-making organization that repays and cares for the society.

The core point is to combine business and public welfare, dilute the smell of commercial copper, and highlight the brilliance of humanity. Love promotions and charity sales activities themselves have great appeal, especially for consumers. Through the activities, everyone can also help others. It satisfies the audience not only materially but also spiritually.

3. Target audience of the activity:

Fixed members in the trade city and drive the flow of tourists to participate in the activity, and use the Internet to spread the call for love and rescue to expand the influence of the activity. If it can Together with the surrounding commercial cities, this event initiated by Yinji will definitely spread far and wide, and subsequent publicity reports can be handed over to local media for free publicity, which can well grasp the rhythm of the entire event and maintain timeliness.

4. Activities carried out:

1. Form: (1) Combination of promotions, charity sales and donations (2) Love promotion, mainly to mobilize merchants with promotional needs in the mall, see Are they willing to reduce their profit margins, conduct charity promotions, and donate a portion of their proceeds? (3) Collect charity items. For charity items with a value (total price) of less than 100 yuan, the income from the charity sale will be donated by the provider. For charity items with a value greater than 100 yuan, the provider can donate no less than 5% of the charity sale income as charity donation according to the provider's wishes. (4) The main donation setting is to set up charity relief boxes at each exit of Yinji Trade City (there are some scattered banknotes or coins in the box).

2. Location: In and around stores in Yinji Trade City

3. Event venue execution: Promotional activities can be carried out as usual. Whether a host is required or not is decided by the promotional store. Mainly at the charity sale site, there must be a host and a specialist in charge. Of course, it can be held together with the Japanese and Korean clothing exchange meeting. Pay attention to the booth layout and online charity sales.

4. Daily schedule of activities

5. Personnel arrangement: (1) Volunteer collection post and activity plan release: the Silver Base Member Club Planning Department of the Publicity Group is responsible for (2) collection The location where the charity items are concentrated: Yinji Trade City, the material group Yinji Logistics is responsible for (3) Publishing the list of charity items and product introductions, the material group Yinji Logistics is responsible (4) Logistics preparation, the standing group ___ is responsible (5 ) Approval of the names of volunteers participating in the charity sale is the responsibility of the standing group ____ (6) Contacting friends and social units participating in the charity sale is the responsibility of the standing group ____ (7) The event execution emergency matters handling group is the responsibility of the ___ department. (8) ___ is responsible for online publicity and posting replies.

6. Financial budget: Because the venue for this event is in and around Yinji Trade City, and the promotion is on the mall’s own network, financial expenditures include: labor fees, costs for designing, printing and distributing leaflets, The cost of setting up the venue, the cost of the donation box, and the cost of filming the promotional video.

5. Activity analysis:

Expected effect analysis: Because the activity combines material benefits and spiritual satisfaction, it should be able to spread and influence a wide range, and the activity is organized by the bank. It is hosted by the Trade City and is located in the Trade City, so it can well promote the YOU love image of the Trade City.

Analysis of the influence of people and radiation: Since the communication is mainly through the Internet, it can attract the group of netizens to a large extent, influence people who care about charity and public welfare undertakings, and make them repost to each other, spreading social influence From local to national.

Feasibility analysis: Commercial promotion is a word that attracts consumers’ attention, and the mall’s public welfare undertakings through commerce itself have a contradiction between profit and dedication, and the trade city gives an opportunity to shop owners who need price reduction promotions. It helps them guide the customer flow. Although they have to donate a part of the proceeds, it reduces their direct profit loss, and it does not require them to publicize or make special arrangements, which can attract merchants to participate.

6. Issues and details that should be paid attention to during the activity:

In terms of publicity: correctly guide public opinion, pay attention to attitude, tone and wording when responding to questioning posts, and pay attention to controlling netizens who maliciously inflate people. number.

Execution: The execution staff are required to have a good attitude and be able to hold the scene. Financial aspect: Keep the budget within an acceptable range.

7. Activity person in charge and main participants (organizational structure):

Indicate the names of the organizers, participants, and units (if it is a group planning, the name of the group and the person responsible for the event should be indicated) people).