Can small and medium-sized enterprises integrate CIS and ERP at the same time?

It is not undesirable to integrate ERP and CIS at the same time, but the former is a software management system, while the latter is corporate image and corporate philosophy planning, which belongs to the category of corporate culture. I personally think that there is no contradiction in doing it at the same time. , the only restriction lies in the financial strength of the company, so this should be determined according to the actual situation of your company.

ERP is the abbreviation of English Enterprise Resource Planning, which means enterprise resource planning. It is actually a software system whose role is to systematize and optimize the operating processes of various functional departments in the enterprise's internal value-added chain, and integrate them into one, so that the operations of the entire enterprise can be organically combined and fully Achieve coordination and cooperation between departments and reduce friction. Through the overall planning and dispatch of all resources of the enterprise, the optimal combination and allocation of resources can be achieved. When ERP integrates the operations of various departments of the enterprise, it must design the enterprise's business philosophy and ideas, development strategies and implementation methods into the system, and realize them through the implementation of the ERP system.

ERP is not a myth

Many business executives believe that as long as they adopt ERP, many management problems of the enterprise will be solved. Unfortunately, if ERP is taken as a panacea, it is bound to disappoint. In fact, as a system software, ERP itself is not a strategy, but a tool for realizing the strategy. Its function is only to organize, codify and standardize the enterprise's business processes and data, and make them Information that supports the company's business. ERP implementation cycle is long and expensive. Enterprises must be fully prepared in terms of funds, knowledge, information, and psychology before they can launch it. Otherwise, the results will not only fail to bring expected benefits to the enterprise, but sometimes serious consequences. Affect the normal operation of the enterprise and bring economic losses to the enterprise. Whether ERP can bring success depends on organizational implementation.

There is no best but only the most appropriate choice of ERP

When an enterprise decides to implement ERP, the first thing it faces is the issue of ERP selection. Because there are no less than dozens of ERP software at home and abroad. Well-known foreign ERP software includes SAP's SAP R/3, Baan's Triton, PeopleSoft's PeopleSoft, Oracle's Oracle Manufacturing, etc. Domestic ERP software is not very famous yet. It is usually a system developed by some financial software vendors that extends from the financial system, as well as small-scale ERP systems developed by many small businesses.

When choosing an ERP system, business executives usually ask "Which one is the best?" In fact, there is no best ERP system, only the most suitable one. Every ERP system, regardless of the size of the business, is designed and developed based on a management philosophy. Generally speaking, if the management philosophy of the ERP system is similar to that of the enterprise, the success of the implementation is greater, and vice versa. When the management ideas of the enterprise and the system are inconsistent, there are two options: modify the system to adapt to the requirements of the enterprise system or reform the enterprise system to adapt to the requirements of the system. When making a choice between the two, it is necessary to conduct a benefit and cost analysis, compare the benefits of the two, the cost of transformation and modification, and the negative impacts. Many business CEOs believe that systematic management thinking is a summary of the management thinking of many excellent companies, so companies should try their best to rely on systematic management thinking. In fact, this is not the case. Enterprise management ideas are usually developed over a long period of time in a specific business environment, and the existence and profitability of an enterprise prove the value of its existence. Furthermore, any subsystem plays a balancing role in a large system. Once the subsystem changes, its larger system will be out of balance.

CI is the abbreviation of English Corporate Identity, which is translated as corporate image identification or brand image identification; CI, also known as CIS, is the abbreviation of English Corporate Identity Systemt (Corporate Identity System).

CI means that an enterprise consciously and plannedly displays its enterprise or brand characteristics to the public, so that the public has a standardized, differentiated, and beautiful impression and understanding of a certain enterprise or brand, so as to better Local identification to improve the economic and social benefits of the enterprise.

CI includes...

CI consists of MI, VI, and BI.

MI (Mind Identity) concept identification (enterprise ideological system) refers to the integration of enterprise ideas. Through the company's business ideas and practices, the integration of slogans, the beautification of posters, and the education of ideological concepts are used to convey the unique corporate ideological characteristics to the public and employees. It includes business philosophy, business purpose, career goals, corporate positioning, entrepreneurial spirit, corporate motto, management concepts, talent concepts, innovation concepts, work concepts, customer concepts, life concepts, values, brand positioning, brand standard advertising slogans, etc. .

VI (Visual Identity) visual identity (brand visual system) refers to the visualization of corporate identity (or brand identity). Through the unified, standardized and beautiful internal and external display of the enterprise or brand, the personality (or unique brand culture) of the enterprise or brand is conveyed. It includes two parts: basic elements and application elements. Basic elements refer to: company name, brand name, logo, standard words, standard colors, auxiliary colors, auxiliary graphics, auxiliary ribbons, decorative patterns, logo combinations, slogan combinations, etc.; application elements refer to: office supplies, public relations supplies, Environmental display, specialty display, street signs, clothing, transportation, advertising display, etc.

BI (Behavior Identity) behavior identification (behavior norm system): It is the behavioralization of corporate thought, through the various internal and external behaviors of employees under the guidance of corporate thought, as well as various production and operation activities of the company , convey the management characteristics of the enterprise. It includes cadre education, employee training, rules and regulations, quality management, behavioral norms, cultural and entertainment activities, public relations activities, public welfare activities, brand promotion, etc.