What's the difference between the marketing models of online bookstores and physical bookstores?

1. Extend business hours to the limit.

Different from the traditional 8-hour business hours, online bookstores can open 24 hours with the help of the Internet. This uninterrupted service mode is of great significance for consolidating and expanding readers and cultivating potential customers.

2. Break down the barriers of regional and local protection.

Due to the openness of the Internet, online bookstores can cross various natural or social barriers and directly face all readers (at least domestic readers), thus greatly expanding their business circle.

3. Not restricted by business premises.

Because the online bookstore is a virtual bookstore, there is no need for stores. As long as a warehouse with limited area is maintained, it can operate normally and operate the most varieties at the lowest cost.

4. The breadth, depth and speed of information exchange between the supply and demand sides have made a qualitative leap.

The communication and matching between existing book information and readers' demand information has always been a bottleneck restricting the growth of book sales. Online bookstore has successfully solved this problem with its intuitive interface, rich information, flexible retrieval and personalized customized service.

5. It promotes scientific management.

With the wide application of modern information technology, online bookstores can quickly collect, count, analyze and apply business data, which is helpful to overcome the subjectivity and blindness in the traditional marketing model and improve the management level.